100+ Must-Know Digital Marketing Statistics for 2024

Digital marketing is ever-evolving. To survive and thrive in the industry, you need to keep up with the latest developments.

Staying updated with market statistics will help you create an effective business strategy.

It will enable you to understand how to allocate resources and where to look for new opportunities. Statistics are also an indication of trends and areas of growth.

At Grazitti, we’ve curated and categorized a list of digital marketing statistics for 2023 to help you make the most of industry developments and trends.

Digital marketing has become the most effective way to promote products and services. As a result, brands are relying more on digital strategies than ever before.

Staying updated with market statistics will help you create an effective business strategy.

It will enable you to understand how to allocate resources and where to look for new opportunities. Statistics can also be referred to as an indication of trends and growth areas.

Therefore, we at Grazitti, have carefully organized a list of digital marketing statistics, making it easier for you to leverage industry trends effectively. Consider these statistics to frame your next point on digital marketing strategy in 2024.

Search Engine Optimization Statistics

Search Engine Optimization (SEO) helps you rank high on search results and improve online presence.

It involves elements ranging from conversion rate optimization (CRO) to optimizing for organic, mobile, and voice search, as well as eCommerce.

Since many users focus on the first page of search engine results, securing a top-ranking position is vital for businesses seeking to effectively understand and leverage user behavior.

Let’s look at some search engine stats to see how it’s been helping businesses.

1. 70% of marketers believe SEO works better than PPC campaigns
2. In 94% of searches, users pay more attention to organic results than paid ones
3. Buyers do 81% of product research online
4. Websites at the top of Google search results get a 39% click rate on mobile and 34.6% on desktop
5. The click-through rate for the top-ranking search result decreases from 8.17% on desktop to 6.74% on mobile devices
6. Various studies have found that approximately 25% of search engine users go as far as the second page of results
7. When using inbound marketing, 61% of marketers say it’s important to boost the brand’s organic presence and SEO
8. Mobile devices currently account for 55% of all website traffic worldwide
9. The top organic search results typically have a 27% average click-through rate (CTR)
10. SEO brings in over 1,000% more traffic than social media

Conversion Rate Optimization (CRO)

Conversions are a top priority in digital marketing. Here is the average conversion rate for businesses by website, device, and channel.

Average Conversion Rate by Website:

(Source: Meetanshi)

Average Conversion Rate by Device:

Average Conversion Rate by Marketing Channel:

(Source: First Page Sage)

• The #1 result on Google SERPs has a click-through rate of 27.6% on average. (Backlinko)
• Website conversion rates drop by an average of 2.11% with each additional second of loading time. (Portent)
• The global average eCommerce conversion rate across all sectors is 2.1%. (Statista)
• The click-through rate for the top-ranking search result decreases from 8.17% on desktop to 6.74% on mobile devices. (SEOClarity)
• Only 17% of marketers A/B test landing pages to improve conversion rates. (HubSpot)

Organic Search

• B2B and tech companies generate 2x more revenue from organic search as compared to other channels. (BrightEdge)

• 90.63% of pages do not get organic search traffic from Google. (Ahrefs)
• The first five organic search results on the first page of SERPs account for 67.6% of all clicks. (Zero Limit Web)
• 33% of eCommerce visits are generated through organic search. (Statista)
• 49% of marketers say organic search has the best ROI for any marketing channel. (Search Engine Journal)
• Updating existing content can increase organic traffic by 111.3%. (Safari Digital)

Mobile Search

• Mobile search has surpassed desktop search among users. Here’s a breakdown of mobile searches across different industries.

• Mobile devices account for 63% of organic searches. (Statista)
• 30% of pages that appear on the first page of desktop search results do not appear on the top 10 results of mobile search. (Smart Insights)
• 72.6% of internet users will access the web solely via smartphones by 2025. (CNBC)
• Medium-tail keyword searches are used above average on mobile phones, while long-tail keyword searches are used more on desktop. (Sistrix)
• 34.4% of mobile search results get no clicks. (SparkToro)
• 65% of consumers begin their journey via mobile search and browsing. (Yotpo)

Voice Search

• 40% of adults use voice search daily. Here’s a breakdown:

• Voice search is the 2nd most popular channel for mobile search, with 20% of searches made every day. (Google)
• 58% of consumers use voice search to find local business information. (BrightLocal)
• 75% of US families will own a smart speaker by 2025. (Voicebot)

eCommerce

• There are currently over 24 million eCommerce websites worldwide. (WPForms)
• 95% of all purchases will be through eCommerce by 2040. (Nasdaq)
• 93.5% of global internet users have purchased products online. (OptinMonster)
• Overseas retailers account for 57% of all online purchases. (Logistyx)
• 65% of online shoppers prefer to buy products with content written in their native tongue. (CSA Research)
• eCommerce is expected to grow by 9.4% in 2024, making it a significant opportunity for businesses of all sizes.
• In 2027, the eCommerce sector is expected to grow by 7.6%, with total sales reaching more than $8 trillion for the first time ever.
• eCommerce sales to touch the highest peak in 2024.

Content Marketing Statistics

Content marketing helps increase brand awareness and engagement by delivering the right message at the right time.

It includes the strategic creation and distribution of written, audio, and visual content that resonates with the target audience.

Content marketing is a widely adopted strategy, with 91% of B2B and 86% of B2C companies utilizing it. As content marketing budgets continue to rise, it’s crucial to optimize spending and identify innovative approaches to achieve the highest possible return on investment. That’s why we have covered a few crucial content marketing statistics to consider before crafting another content strategy.

1. Website conversion rates drop by an average of 2.11% with each additional second of loading time.
2. Content marketing is a growing field, currently worth over $400 billion and expected to almost double (close to $900 billion) by 2028.
3. Nearly all marketers, 97% to be exact, recognize the value of content marketing and are actively investing in it.
4. Around 46% of businesses plan to expand their content creation budget by this year.
5. Only one-third of bloggers regularly check their blog’s traffic analytics.
6. Content creation costs 62% less than traditional marketing and generates 3x more leads.
7. 72% of marketers believe content marketing boosts engagement.
8. Content marketing generates 3X more leads compared to paid search ads.

Blogging

• Millions of blog posts are posted every day across billions of websites. Here’s a breakdown:

(Source: Demand Sage)

• There are currently more than 600 million blogs on the internet. (GrowthBadger)
• An ideal blog post has a word count of 1760 – 2400 words. (Hook Agency)
• Content creation costs 62% less than traditional marketing and generates 3x more leads. (Web Tribunal)
• 65% of content marketers say blogs are their most-used format. (MarketingBuddy)
• Only one-third of bloggers regularly check their blog’s traffic analytics. (Statista)

Content Strategy

• 64% of the most successful B2B marketers have a documented content marketing strategy. (Content Marketing Institute)
• 81% of marketers view content as a core business strategy. (CMI)
• 70% of marketers regularly invest in content marketing. (HubSpot)
• 51% of businesses investing in content marketing publish content daily. (The Manifest)
• Over 60% of marketers measure the success of their content marketing strategy through sales. (HubSpot)
• 55% of content marketing plans put emphasis on creating better content.

Audio Content

• 81% of listeners have taken action after hearing audio ads during a podcast. (Spotify)
• There are currently 2.4 million podcasts and 420 million listeners globally. (Demand Sage)
• 16% of marketers have invested in audio chat rooms such as Clubhouse and Twitter Spaces. (HubSpot)
• The average listener spends 16:14 hours a week listening to online audio. (Infinite Dial)
• The most important considerations for hiring a voice actor for audio content are:

Video Content

• • • 80% of people prefer video over written text. Here’s a breakdown of their preferences:

• 85% of marketers say video is an effective way to get attention online. (Animoto)
• Over 90% of people discover new brands or products on YouTube. (Google)
• 49% of marketers say video has helped them reduce support calls. (Wyzowl)
• 64% of marketers find videos to be the most difficult content to create. (OptinMonster)

Social Media Statistics

Social media is a powerful tool for boosting brand visibility and engagement.

While there are many social media platforms you can tap into, it’s best to focus on those where your target audience is present.

Social media is a powerful tool for boosting brand visibility and engagement. While there are many social media platforms you can leverage, it’s best to focus on the ones your target audience uses.

LinkedIn

• LinkedIn has more than 950 million users worldwide. (LinkedIn)
• 4 out of 5 LinkedIn users impact business decisions. (LinkedIn)
• 30% of a brand’s engagement on LinkedIn comes from its employees. (LinkedIn)
• Marketers see up to 2x more conversions on LinkedIn. (LinkedIn)
• 40% of B2B marketers say LinkedIn is the most effective channel for driving high-quality leads. (LinkedIn)

Twitter

• Over 500 million Tweets are sent every day. (Internet Live)
• Twitter users generally have a higher income. (Pew Research)
• 53% of Twitter’s audience is more likely to be the first to purchase new products. (Twitter)
• Twitter’s CPM is the lowest out of all major platforms. (Statista)

Facebook

• There are over 2.91 billion monthly active users on Facebook. (Statista)
• 72% of users don’t trust Facebook to protect their privacy. (Washington Post)
• People are 53% more likely to buy from a business using Facebook live chat. (Facebook)
• There are 250 million Facebook Shops worldwide. (Statista)
• There are over 3.03 billion monthly active users on Facebook.
• Facebook is expected to make $75.11 billion in ad revenue in 2024.

Instagram

• Instagram is the 7th most visited website in the world. (Hootsuite)
• Instagram is the second-most downloaded app worldwide. (Hootsuite)
• Instagram has over 2.35 billion monthly active users. (Statista)
• 58% of users get more interested in a brand after seeing it on an Instagram Story. (Instagram)
• 90% of Instagram users follow at least one business. (Instagram)

TikTok

• TikTok has been downloaded 3.5 billion times worldwide. (Visual Capitalist)
• TikTok has the highest social media engagement rate per post. (Social Insider)
• 63% of successful TikTok ads communicate their message right away. (TikTok)
• TikTok ads reach around 885 million people. (DataReportal)
• 80% of trending TikTok videos have some kind of music. (Invideo)
• 50% of TikTok users have bought something after watching a TikTok live. (TikTok)
• TikTok is expected to have 107.8 million users in 2024, with a growth of over 5% each year.

Snapchat

• 750 million people use Snapchat every day worldwide with over 319 million daily active users. (Statista)
• 59% of U.S. users check Snapchat daily. (Pew Research Center)
• Snapchat’s users have over $4.4 trillion in spending power. (Snapchat)
• 55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad. (Snapchat)
• Active users open Snapchat 30 times a day. (Tech Crunch)
• Snapchatters are 2x more likely to share purchases. (Snapchat)
• In 2024, it’s expected that total revenues will go up by 10.4% to reach $4.2 billion.
• Between 2021 and 2025, Snapchat’s ad revenues are expected to go up by $1.2 billion. This is a 35.4% increase in total, with an average annual growth rate of 8%.

Paid Advertising Statistics

Paid advertising helps promote your brand and reach audiences that you couldn’t with organic marketing.

It ranges from PPC (Pay-Per-Click) to social ads, affiliate marketing, and influencer marketing.

We’ve gathered a complete list of PPC statistics to show its importance and potential in today’s sales landscape.

PPC (Pay-Per-Click)

• PPC generates 2x website visitors than SEO. (Techjury)
• 32% of companies use PPC to sell products directly to consumers. (WebFX)
• 65% of small to mid-sized businesses have a PPC campaign. (WebFX)
• 46% of all clicks go to the top three PPC ads. (WebFX)
• Ad spending is expected to increase by 8.69% by 2027, and 75% of advertisers plan to boost their ad budget next year.
• The search advertising market is set to spend $231.80 on mobile ads by 2027.

Social Ads

• Social media advertising is the 2nd biggest market in digital ads. (Statista)
• The cost of running ads on Meta has increased by 24% YOY. (Meta Investor Relations)
• Instagram’s advertising reach has outpaced Facebook. (Hootsuite)
• 130 million social media users engage with shopping posts every month. (G2)
• In the Social Media Advertising market, $247.30 billion of ad spending will come from mobile in 2027.
• In the Social Media Advertising market, the number of users is predicted to reach 5,852.0 million by 2027.Source
• Social video advertising is set to reach $79.28 billion by 2024.

Affiliate Marketing

• 15%–30% of all advertising sales are generated by affiliate programs. (SaaS Scout)
• 59% of companies use influencers for affiliate marketing. (Influencer Marketing Hub)
• 31% of publishers say that affiliate marketing is one of their top three sources of revenue. (eMarketer)
• Affiliate marketing is the most important customer acquisition channel for 20% of brand marketers. (Pepperjam)
• The profit from affiliate marketing is projected to reach $15.7 billion by 2024.

Influencer Marketing

• 72% of marketers say influencer marketing provides higher quality customers. (Influencer Marketing Hub)
• 61% of consumers trust recommendations from influencers.
• 97% of marketers consider Instagram to be the most important influencer marketing channel. (Shopify)
• 63% of people intend to use AI in running their influencer campaigns.
• 72% of Millennials and Gen Z follow social media influencers.

Email Marketing Statistics

Email marketing is one of the oldest and strongest marketing strategies. It helps you connect with your target audience in a personalized way and establish a convenient interaction channel.

Email marketing remains one of the strongest marketing strategies, proving remarkably effective in boosting customer engagement, driving website visits, and fostering customer retention and loyalty.

Whether you’re a seasoned email marketer or just starting out, these stats will help you craft the right email marketing strategy for 2024 and beyond.

• The number of global email users is set to grow to 4.48 billion users by 2024. (Statista)
• An average customer spends 10 seconds going through brand emails. (Statista)
• 65% of marketers globally use automated email marketing. (Demand Sage)
• For every $1 spent on email marketing, marketers can get a $42 return, on average. (Litmus)
• The best days to send marketing emails based on performance are:

Marketing Analytics Statistics

Marketing analytics help you gauge marketing efforts and measure effectiveness.

It enables you to understand what’s working in your marketing strategy and what needs improvement to achieve desired goals.

To help you build a smarter and more impactful marketing analytics strategy, we have compiled a list of value-driven marketing analytics stats for you to consider in 2024.

• Around 74,678,968 websites use Google Analytics. (BuiltWith)
• A total of 228,737 websites use Adobe Analytics. (BuiltWith)
• Chief Marketing Officers (CMOs) spend around 6.5% of their marketing budget on analytics. (Villanova University)
• The global marketing analytics software market size is expected to reach $7.43 billion in value by 2027. (Grand View Research)
• Marketers who use 5 or more analytics tools are 39% more likely to see an improvement in overall marketing performance. (Think With Google)

From Digital Marketing Statistics to Business Growth

Building the right marketing strategy for your business can be tricky. If you want to hit it out of the ballpark, we recommend beginning with a digital marketing audit first.

A complete health check of your digital footprint will help create an effective marketing strategy that’s unique to your business and works for your success.

Want To Optimize Your Digital Marketing Strategy for 2023? Let Us Help.