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      eCommerce

      eCommerce Trends to Watch Out For in 2021

      Chandni Wadhwani

      Feb 04, 2021

      3 minute read

      eCommerce has been under the spotlight as compared to traditional retail channels, during the pandemic. In fact, online sales brought in $3.914 trillion this year!

      Is your business ready to join this eCommerce revolution? If you haven’t strategized yet, you could be missing out on the projected $4.8 trillion retail eCommerce sale predicted globally for 2021!

      Therefore, to take your online store efforts to the next level in 2021, ensure that you take complete advantage of the emerging trends in the eCommerce industry. Here are top 4 trends –

      Omnichannel Shopping Will Become the New Normal

      Omnichannel retailing refers to offering shoppers a seamless and regular experience across multiple devices and channels.

      In fact, 90% of customers expect consistent interactions across channels.

      eCommerce Development

      Now, with an increase in the usage of mobile devices and voice assistants, the number of omnichannel customers are expected to increase even more in 2021.

      Tips for multichannel selling in 2021:

      • Be active on all the prominent social networks
      • Integrate your website with social media platforms

      Having an omnichannel selling strategy will let you sell more products or services and build brand awareness.

      AI and AR enhancing the eCommerce experience

      As an online store owner, you already understand the need to be different from your competitors.

      That’s where AI comes into the picture.

      While artificial intelligence offers personalized and interactive buying experiences, AR allows customers to preview products or experience services before making a purchase.

      In 2021, Artificial Intelligence and augmented reality will take a strong place among the eCommerce trends.

      Tip for AI and AR in 2021:

      • Use customer-centric search. Collect data and updates from past shopping experiences to grab customer attention.

      Introduce Multiple Payment Options

      Payments are one of the reasons why customers choose a specific brand. If you fail to offer multiple and popular payment methods, you may lose customers.

      As of now, most eCommerce businesses accept digital wallets like Paypal, Apple Pay and more apart from debit and credit cards.

      It is expected that by 2021 more eCommerce businesses will be accepting cryptocurrencies for transactions.

      Tips for payment methods in 2021:

      • Make sure you have every page encrypted using HTTPS protocol.
      • Install a SSL certificate on your website

      Dynamic Pricing

      The dynamic pricing trend will continue to be popular among both sellers and buyers. You can use different softwares that will help you set the best price for the product you are selling.

      Make sure you use tools that collect and analyze data from your competitors, and display up-to-date data on the recommended price that you set.

      Adding dynamic prices to your website in 2021 will help you stay competitive and attract more customers.

      Tip for dynamic pricing trend in 2021:

      • You can use a pricing intelligence software for dynamic pricing and boost sales.

      Add Videos to Your Website

      Streaming video content helps grab the attention of your audience and understand the product in a better way. Not just this, it increases the chances of getting shared on social media, which ultimately increases brand awareness and widens your reach.

      Tips to introduce video content in 2021

      • Add it to your homepage
      • Keep the video short and crisp

      Key Takeaway

      In a nutshell, the recent trends in the eCommerce industry are exciting and challenging. Implementing these in 2021 can help make your marketing plans successful and improve the conversion rate of your eCommerce store.

      So, Is Your eCommerce Store Ready for 2020?

      The eCommerce marketers at Grazitti Interactive can be of help. We have expertise in developing eCommerce stores on many different platforms like Magento, Shopify, etc. To know more drop us a line at info@grazitti.com.

      Tags:

      eCommerce DevelopmentMagentoShopify

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      About Grazitti

      About Grazitti

      Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

      As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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