eCommerce has been under the spotlight as compared to traditional retail channels, during the pandemic. In fact, online sales brought in $3.914 trillion this year!
Is your business ready to join this eCommerce revolution? If you haven’t strategized yet, you could be missing out on the projected $4.8 trillion retail eCommerce sale predicted globally for 2021!
Therefore, to take your online store efforts to the next level in 2021, ensure that you take complete advantage of the emerging trends in the eCommerce industry. Here are top 4 trends –
Omnichannel Shopping Will Become the New Normal
Omnichannel retailing refers to offering shoppers a seamless and regular experience across multiple devices and channels.
In fact, 90% of customers expect consistent interactions across channels.
Now, with an increase in the usage of mobile devices and voice assistants, the number of omnichannel customers are expected to increase even more in 2021.
Tips for multichannel selling in 2021:
- Be active on all the prominent social networks
- Integrate your website with social media platforms
Having an omnichannel selling strategy will let you sell more products or services and build brand awareness.
AI and AR enhancing the eCommerce experience
As an online store owner, you already understand the need to be different from your competitors.
That’s where AI comes into the picture.
While artificial intelligence offers personalized and interactive buying experiences, AR allows customers to preview products or experience services before making a purchase.
In 2021, Artificial Intelligence and augmented reality will take a strong place among the eCommerce trends.
Tip for AI and AR in 2021:
- Use customer-centric search. Collect data and updates from past shopping experiences to grab customer attention.
Introduce Multiple Payment Options
Payments are one of the reasons why customers choose a specific brand. If you fail to offer multiple and popular payment methods, you may lose customers.
As of now, most eCommerce businesses accept digital wallets like Paypal, Apple Pay and more apart from debit and credit cards.
It is expected that by 2021 more eCommerce businesses will be accepting cryptocurrencies for transactions.
Tips for payment methods in 2021:
- Make sure you have every page encrypted using HTTPS protocol.
- Install a SSL certificate on your website
The dynamic pricing trend will continue to be popular among both sellers and buyers. You can use different softwares that will help you set the best price for the product you are selling.
Make sure you use tools that collect and analyze data from your competitors, and display up-to-date data on the recommended price that you set.
Adding dynamic prices to your website in 2021 will help you stay competitive and attract more customers.
Tip for dynamic pricing trend in 2021:
- You can use a pricing intelligence software for dynamic pricing and boost sales.
Add Videos to Your Website
Streaming video content helps grab the attention of your audience and understand the product in a better way. Not just this, it increases the chances of getting shared on social media, which ultimately increases brand awareness and widens your reach.
Tips to introduce video content in 2021
- Add it to your homepage
- Keep the video short and crisp
In a nutshell, the recent trends in the eCommerce industry are exciting and challenging. Implementing these in 2021 can help make your marketing plans successful and improve the conversion rate of your eCommerce store.
So, Is Your eCommerce Store Ready for 2020?
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