As an eCommerce entrepreneur or marketer, do you often ask yourself these questions –
- How do I get more subscribers?
- How do I grow email sign-ups and conversion rates?
It is important that you identify the importance of your email marketing strategy, since it is a popular method of communication with your eCommerce store customers. You just have to nurture it right.
But before you start sending out emails, you need to build your list. Which is why, having a strategy to build your email list is of paramount importance to growing exponentially.
In this blog post, we will be talking about the top 4 tips to grow your eCommerce mailing list. Let’s get started:
Why is Building an Email List So Important?
Did you know? Email marketing on average sees a 4300% return on ROI for businesses in the USA alone! And because email subscribers are a part of your email list, they are interested to see what you have to offer. This leads to high conversion rates.
However, to unlock email marketing’s potential, you first need a list of subscribers. While you’ll certainly build your list as you begin generating sales, why wait? Here are the top 4 tips to get you started.
Add Offer Pop-ups
While you definitely do not want your customers to get used to discounts, there comes a point in the customer journey where discounts are useful.
Let’s discuss it through an example:
Jim is checking out a pair of shoes on your website. However, he doesn’t complete the purchase.
As soon as he is about to exit from your store, he sees a pop-up with a discount code which urges him to buy the pair of shoes.
Now, if you have the right offer made to the right audience, that pop-up will dramatically increase your email sign-up.
This was the first point where you had the opportunity to save a potential customer, and your pop-up did it successfully!
This is how an offer pop-up works. If you have lost a visitor before their first purchase it can be really hard to bring them back. These pop-ups work for anyone who’s a previous customer or already on your list.
Use Questionnaires to Collect Email Addresses
You can create a business survey using Google forms, Doodle, Google Surveys, SurveyMonkey, and more to engage with your target audience. This questionnaire can be useful for market research or also some blog post content. Remember to include a field where users can enter their email addresses.
Send these forms across your connections, mention it on the social channels, or offer a special offer for the people who fill it.
You can also send out a questionnaire before the launch of the product. This can prove to be a great way to get your email list started and attract potential customers to your online store.
Run Contests on Social Media
Relevant social media contests can help your list grow rapidly. To use that list to an even greater advantage, you can also partner with other eCommerce brands that have similar customers.
By choosing the right partner, you can drive more effective results.
Leverage Third-Party List Growth Tools
Tools such as Personizely, Spin to Win, and more can help you increase your email list.
These tools offer a number of ways to convert leaving customers or random visitors to subscribers through email.
It is important to keep email lists as a top priority for marketing your business.
You just need to make sure that your website is all set and optimized to capture as many emails as possible. More importantly, remember that these are not just emails, but people. So, nurture them accordingly.
Building an email list is not one size fits all. The above-mentioned strategies may work for one business and may not for another. So, it is important that you analyze your business properly and then choose a strategy that works for you.
Want to Build a Strong Email List for Your eCommerce Store?
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