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        Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
        Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
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        Video Center: Enriching Your Salesforce-Powered Community With Video Content Enabling a Multilingual Knowledge Base for Your Online Community
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        How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
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        4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
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        Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
        Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
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        Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
        Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
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        Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
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        Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
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        The Impact of Artificial Intelligence on Healthcare Managing Subscription Orders on Zuora
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        Conversational AI: The Future of Customer Experience Grazitti Interactive’s SearchUnify Becomes the Youngest Product to be Included in The Forrester Wave™: Cognitive Search, Q2 2019
        Conversational AI: The Future of Customer Experience Grazitti Interactive’s SearchUnify Becomes the Youngest Product to be Included in The Forrester Wave™: Cognitive Search, Q2 2019
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        What Are Data Pipelines? 7 Big Data Trends in 2022
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        Why Your Business Requires a Centralized Dashboard CRM Behemoth Salesforce Acquires Data Viz Giant Tableau | What to Expect
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        Why Your Business Requires a Centralized Dashboard Improve Decision-Making With the Magic of Data Visualization
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        SnowFlake: A Clean and Fresh Approach to Cloud Data Warehousing Traditional vs Cloud Data Warehouse: Which One Should You Go For?
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        Improving Healthcare With Predictive Analytics Data & Analytics in Higher Education: Challenges and Opportunities
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        Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
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        4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
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        Top 5 eLearning Trends to Watch Out for in 2021 Top Trends in E-Learning for 2017
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        MadCap Flare’s 2021 r2 Update is Here Improve Your HTML5 Search Results
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        Design Thinking: Everything You Need to Know Learning About the Core Elements of Product Design the Easy Way
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        Video Marketing: Why It’s Crucial For B2B Marketers 10 Sure-Fire Ways to Effectively Promote Video Content in B2B Marketing
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        5 Ways to Create Hero Images That Drive Conversions 7 Web Design Myths to Steer Clear From
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        Hold All the Aces With Account-Based Marketing Top 5 Trends for Sales Operations in 2018
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        3 Simple Ways to Boost the ROI of Your CX Program 5 Ways to Ace Your Marketing Efforts With Empathetic Content
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        Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
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        6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
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        Elevate Your Email Marketing with Gamification Automate Your Email Marketing and Improve the Bottom Line of Your Organization
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        Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
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        Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
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        Top 6 Mobile App Development Trends You Should Know About How to Choose the Right Mobile App Development Platform—Native vs Hybrid vs Cross-Platform
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        Top 7 Benefits of Automation Testing Top Five Reasons to Have a Quality Assurance Team Behind Your Developers
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        8 Key Benefits of Progressive Web Apps How to Increase Your Website Loading Speed by 400%
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    • PRODUCTS
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      Search Engine Optimization

      Introduction to Link Juice optimization

      Karishma Srivastava

      Oct 13, 2011

      2 minute read

      Link juice

      The phrase ‘Link Juice’ was coined by Internet Marketer and SEO consultant Greg Boser around 2007 and since then it has acquired a place of its own in the SEO world. It refers to how much benefit a link is passing on. Or, what is the pass through ratio of link equity. Further, it also refers to how much weight a page is perceived to contain. This weight it can share with other pages it links to, internally or externally.

      Link juice flow

      The amount of link juice available in each web page is indicated by its page rank. For example,  a web page with page rank 6 has 6 times the amount of link juice available compared to a page with page rank 1. The quality of the link juice passed through a web page is depends on the number of outbound links. If we have two web pages with equal amount of web juice but one has 1 outbound link and another one has 6 outbound links. The quantity of link juice released to a third page from the single outbound link page, will be 6 times the quantity of the link juice passed from the web page with 6 outbound links.

      As another example, the PR of a page is expressed some what exponentially, so a PR7 is not 7 times better then PR1, it is more likely to be 128 times better. The link juice is split up amongst the outbound links on the page. So if there are 100 other links on a PR7 page, it is more akin to the juice from a sole link on a PR1 page. Means links from a high ranking page is better, but the number of outbound links does dilute the juice passed.

      Link juice optimization

      When we try to control the flow of link juice in our website, this practice is called link juice optimization. It is the practice by which the page rank flows in a website.

      It is also called page rank sculpting.

      On many occasions, the highest ranking pages on a site are the privacy policy pages or profile pages instead of their conversion pages. The reason is not that not only are these pages filled with the company and/ or product name, but also they’re getting high quantity of link juice from linking directly to the higher ranked homepage, and similarly from many other pages in the site. In other words, the page rank for such low importance pages is unnecessarily high. This is called link juice leakage. This is corrected using rel=”nofollow” tag.

      No Follow Tag

      A link on a web page is followed during the indexing process of Search engines. Pages with many incoming links are ranked higher in searches than pages with few incoming links. If there are links on your blog that you don’t want search engines to find, use the No Follow tag to make them invisible in terms search indexing and ranking. A link using the ‘no-follow’ tag will look like this:

      Another Site.

      When a search engine sees a ‘no-follow’ tag in an HTML link, it will not follow it, nor assign link popularity to the destination page.

      No follow tags are the method of link juice optimization.

      These No Follow tags should used for links like:

      1. Login/ Signup/ Register
      2. Logo
      3. Archives
      4. Copyright
      5. Privacy Policy
      6. Terms of Service
      7. Feedback

      To read an extended version of this blog post – please visit https://www.grazitti.com/articles/introduction-to-link-juice-optimization.html

      Contact us for Search engine optimization of your website.

      Tags:

      Internet MarketerLink juice flowlink juice leakageLink Juice optimizationNo Follow TagSearch Engine Optimization

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      About Grazitti

      About Grazitti

      Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

      As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

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