With the constant evolution of web design trends, the possibilities of what you can do with your website are almost endless. Depending upon your business needs, it is best to choose the web design trends that highlight your brand and help you stand out from the competition. Here are the latest website design trends you should look out for to make your website prosper in 2015 and coming years.
Adaptive web design
Ghost Buttons are those transparent, clickable items found on several different types of websites, in a variety of design styles. They’re a great feature – elegant, minimalistic and sophisticated. Ghost buttons are especially functional for websites that choose bold colors, characteristic typography or background videos. They light up on hover, which adds a unique color and feature to the design style.
Flat web design
Flat web design is all the rage now. However, Google has recently introduced its brand new variety – material design, which is based on the meaningful motion, visual metaphors and bold graphics. It is scalable, easy to manage and loads fast, which makes it perfect for retina screens and responsive web design.
Long scrolling web pages
It’s clear that scrolling will still rule in the coming years. Today, the prevalence of mobile touchscreen devices, coupled with the constant increase in the resolution of customer screens (mobile and desktop) has revived scrolling as an intuitive way to navigate through web content. Long scrolling web pages add to the usability of the site not having to click on the internal links to navigate the website. It’s intuitive, interactive and significantly improves the UX of the website.
Personalized UX is something that can potentially improve the overall user experience online. To achieve this, cookies are used extensively to gain large-scale quantitative information about the users such as their browsing habits and their location. Personalized user experience is the best way to drive your click rate and delight users.
Parallax scrolling is a technique in web design and computer graphics, where background images move at a slower rate than the foreground images, creating an impression of depth in a 2D and increasing engagement. The animation effects created by a parallax website offer a pleasant experience to the website visitors. It reduces the page loading time for users and eliminates the need for refreshes as the visitor is navigating around the site.
Scalable Vector Graphics (SVG)
SVG images are scalable, which means they don’t blur or pixelate as PNG’s or JPG’s do. Moreover, they can be easily indexed, searched, compressed and scripted. As XML files, SVG images can be edited and created with any text editor, yet are more often created using the drawing software. They are great when used in the responsive websites as they scale automatically and always look pixel perfect on any device.
Better Use of Typography
Typography involves the arrangement of type to make the written language look attractive. The arrangement involves selecting typefaces, line length, point size, letter-spacing, line-spacing and adjusting space within letters pairs. Until recently, typography was being used just as a creative detail – however in the near future, fonts and typefaces will be just as essential as any other visual element of a website, making it an indispensable part of the web design.
Interactive infographics are very powerful, for it increases engagement of users, making sure that they are spending more time with your content. In the coming years, brands will try to display their data in innovative ways – using interactive infographics to make it easy to understand complex information and data sets.
Big Hero Areas instead of Sliders
Hero areas the specific areas of the web page that use hero headers i.e. a hero image, text and navigation elements to elaborate the look of the website. Elegant and innovative, big hero areas are the creative way of grabbing attention. They are strongly focused on the visuals and use minimal color choices, simple typography and the basic user interface elements to create an enchanting look and feel.
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