By continuing to use our website, you consent to the use of cookies. Please refer our cookie policy for more details.
Grazitti Interactive Logo
  • Services
    • Artificial Intelligence
      • Solutions

    • Online Communities
      • Platforms

        • Salesforce
        • Khoros
        • SharePoint
        • Higher Logic
      • Solutions

        • Community Management as a Service
        • Customer Community
        • Employee Community
        • Partner Community
        • Knowledge Base Design
        • Cognitive Search
        • Integrations
        • Community Migration
    • CRM
      • Platforms

        • Salesforce
        • Microsoft Dynamics 365
        • Zendesk
      • Solutions

        • Salesforce Einstein Services
        • Salesforce Sales Cloud
        • Salesforce Service Cloud
        • Salesforce Service Cloud Voice
        • Salesforce Marketing Cloud
        • Field Service Lightning as a Service
        • Salesforce Commerce Cloud
        • Salesforce Manufacturing Cloud
        • Salesforce Financial Services Cloud
        • Cloud Integrations
        • Communities
        • Salesforce Migration Services
        • Salesforce QA
        • Salesforce Customization Services
        • Salesforce Revenue Cloud Services
        • Salesforce Implementation services
        • Sales Optimization
        • Salesforce CPQ
    • Marketing
      • Platforms

        • Marketo
        • Pardot
        • Eloqua
        • HubSpot
        • Infusion Soft
        • Act-On
        • Optimizely
        • Full Circle Insights
      • Solutions

        • Content Marketing Services
        • Marketing Automation
        • Marketing Automation Integrations
        • Digital Marketing Services
        • Inbound Marketing
        • Demand Generation
        • Marketing Operations
        • Customer Engagement
        • Custom Development & Integrations
        • Data Management
        • Market Research and Consulting
    • Mobile App & Web Dev
      • Platforms

        • WordPress
        • PHP
        • Drupal
        • SharePoint
        • Microsoft .Net Services
        • Magento
        • Shopify
        • Angular Development
        • React Native
        • AEM Development Services
        • Node.js Development Services
        • Other Platforms
      • Solutions

        • Web & Graphic Design
        • E-commerce Websites
        • Corporate Websites
        • Social Media Websites
        • Mobile Apps
        • Web Apps
        • Marketing Automation Assets
        • Integrations
    • PM-BA Services
      • solutions

    • Design
      • Design Platforms

        • Indesign, Illustrator, Photoshop
        • Captivate & Articulate
        • Camtasia & Sound Forge
        • Madcap Flare
        • PowerPoint
        • Premiere & After Effects
      • Solutions

        • User Experience Design
        • Video Production & Elearning
        • Madcap Flare
        • Product Design
    • Analytics & Data Science
      • Platforms

        • AWS Data & Analytics
        • Google Cloud
        • Looker
        • Alteryx
        • Tableau
        • R
        • SPSS
        • SAS
        • Hadoop
      • Solutions

        • ETL
        • Data Warehousing
        • Data Visualization
        • Healthcare Analytics
        • Advanced Analytics
        • Sales Analytics
        • Big Data Analytics
        • Analytics Apps
        • BI Reporting & Consulting
        • Enterprise Data Management
        • AI-Powered Analytics
    • Enterprise Services
      • Platforms

        • Oracle NetSuite
        • Zuora Services
        • Atlassian Jira
    • ETL
      • Platforms

        • Boomi
        • Mulesoft
    • IT Service Management
      • solutions

        • IT Infrastructure as a Service
        • DevOps as a Service
    • Information Security
      • Solutions

        • Cybersecurity Services
        • VAPT Services
    • Digital Marketing
      • Platforms

        • Google Analytics 4
        • Adobe Analytics
        • Google Tag Manager
      • Services

        • Digital Marketing in a Box
        • PPC Management
        • GA4 Implementation
        • Search Engine Optimization
        • Search Engine Marketing
        • Conversion Rate Optimization
        • Social Media Management
        • Online Reputation Management
    • Quality Assurance
      • Solutions

        • Automation Testing
        • Manual Testing
        • Performance Testing
        • API Testing
  • Solutions

    By Business Function

    • Product Management
    • Human Resource
    • Sales
    • Marketing
    • Support
    • Learning
    • Quality Assurance

    By Business Domain

    • Healthcare
    • Finance
    • High Tech
    • Consumer
    • Education
    • Real Estate
    • Information Security
  • Resources

    Resource Center

    • AI Center
    • Blog
    • Case Study
    • Articles
    • Datasheet
    • E-books
    • Infographics
    • Podcasts
    • Press Releases
    • Videos
    • Webinars
    • Whitepaper
    • Salesforce Prediction
  • Products
    • Marketo
      • Products

        • AEM Marketo Connector
        • M-Clean: Real-time Marketo Dedupe App
        • M-Hive: Marketo Assets Backup
        • Onemark – A Pre-fill Solution for Marketo Forms
        • WordPress Marketo Connector
        • Maginate: Magento Marketo Integration Connector
        • Cartiveo: Shopify Marketo Integration Connector
        • Drupal Marketo Integration Connector
        • Free Assets (Marketing Automation)
    • Salesforce
      • Products

        • All Products and Utilities
        • Sinergify – Salesforce and Jira Integration
        • ScoreNotch – Dynamically Gamified Communities
        • Email to Case Advance – Streamlined Case Management
        • IdeasPro – Effective Idea Management
        • Zendesk – Salesforce Connector
        • GuideIn – Building Walkthroughs on Salesforce Communities
        • Dupe Manager – Simplified Data Deduplication
        • ZakCalendar Scheduler
        • Field Service Booster
    • Search Solution
      • Products

        • SearchUnify
    • Selenium Framework
      • Products

        • Selenium Data Driven Framework
        • Selenium Hybrid Framework
    • Analytics
      • Products

        • Alteryx Connectors
    • Microsoft Dynamics 365
      • Products

        • ZakCalendar Scheduler
    • Online Community
      • Products

        • KaseSync – Community and CRM Integration
        • Khoros-Salesforce Integration
        • Vanilla-Salesforce Integration
        • Higher Logic-Salesforce Integration
        • Salesforce Knowledge-Khoros Integration
  • Company

    About Us

    • Testimonials
    • Partners
    • Clients
    • Leadership
    • Advisory Board
    • Events
    • Security & Compliance
    • Recognition
    • Brand Book
  • Careers
  • Contact Us
    Grazitti - Certified Great Place to Work
    Grazitti Interactive Logo
    • Blog Home
    • Communities
      • CMaaS
        Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
        Top 4 Online Community Management Trends to Look Out For in 2022 5 Sure-Fire Ways to Create a Robust Community Management Strategy
      • Salesforce Experience Cloud
        Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
        Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
      • Khoros
        How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
        How to Enable Quick Case Escalation From Your Khoros-Powered Community? Lithium-Spredfast Merger: One Platform to Manage All of Your Digital Customer Engagement
      • Higher Logic/Vanilla Forums
        4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
        4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
      • Jive
        Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
        Top 5 Questions of a Jive-x Community Manager Planning to Migrate to Lithium Migrating From Jive-x to Salesforce Community Cloud? Get Answers to All Your Questions
      • Community (re)Focus
        Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
        Innovation in Community Culture – Insights From Community (re)Focus, 2021 Community Development and the Power of Engagement – Insights From Community (re)Focus, 2021
    • CRM
      • CRM Integration
        Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
        Integrate Your Salesforce Instance with Qualtrics Maximizing Salesforce CRM Investment via Cloud Integration
      • Microsoft Dynamics 365
        Elevate Your Microsoft Suite Experience With ChatGPT Integration Microsoft Copilot: Your AI-Powered Friend at Work
        Elevate Your Microsoft Suite Experience With ChatGPT Integration Microsoft Copilot: Your AI-Powered Friend at Work
      • Salesforce
        Salesforce Service Cloud Voice + Amazon Connect: Ushering in the Next Generation of Contact Centers A Consultant’s Role in Optimizing Salesforce Marketing Cloud
        • CPQ
          Getting Started With Salesforce CPQ Product Rules How to Apply Discount Schedules in Salesforce CPQ
        • Sales Cloud
          Salesforce Sales Cloud Innovations – Your Key to Higher Revenue Custom Revenue Schedules: An Upgraded Version of Salesforce’s Standard (Revenue Schedule) Functionality
        • Service Cloud
          Enabling a Multilingual Knowledge Base for Your Online Community How to Increase Employee Effort Score Through 3 Salesforce Service Cloud Enhancements
        • Salesforce QA
          Best AI-powered Tools for Salesforce Automation Testing in 2023 Top 9 Salesforce Chrome Extensions to Multiply Your Team’s Productivity
        • Salesforce Arena
        Salesforce Service Cloud Voice + Amazon Connect: Ushering in the Next Generation of Contact Centers A Consultant’s Role in Optimizing Salesforce Marketing Cloud
      • Sales Optimization
        Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
        Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
    • Data Science
      • Analytics
        Healthcare Analytics Outlook 2023: Trends and Predictions Analytics Outlook 2023: Industry Trends and Predictions
        Healthcare Analytics Outlook 2023: Trends and Predictions Analytics Outlook 2023: Industry Trends and Predictions
      • Artificial Intelligence
        Understand Customers Better with Conversational Analytics 2022 – The Year We Met the AI Bots
        Understand Customers Better with Conversational Analytics 2022 – The Year We Met the AI Bots
      • Big Data Analytics
        Building a High-Performance Big Data Analytics System 7 Benefits of Using Big Data for Businesses
        Building a High-Performance Big Data Analytics System 7 Benefits of Using Big Data for Businesses
      • Business Intelligence
        Why Your Business Requires a Centralized Dashboard CRM Behemoth Salesforce Acquires Data Viz Giant Tableau | What to Expect
        Why Your Business Requires a Centralized Dashboard CRM Behemoth Salesforce Acquires Data Viz Giant Tableau | What to Expect
      • Data Visualization
        Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
        Improving Healthcare Analytics With Data Visualization Why Your Business Requires a Centralized Dashboard
      • Data Warehouse
        The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
        The Architecture of a Modern Data Warehouse & Its Components What Is the Difference Between ETL and ELT?
      • Predictive Analytics
        Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
        Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics
    • Design
      • Community Design
        Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
        Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
      • Landing Page
        4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
        4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
      • LMS Designing
        Top 5 eLearning Trends to Watch Out for in 2021 Top Trends in E-Learning for 2017
        Top 5 eLearning Trends to Watch Out for in 2021 Top Trends in E-Learning for 2017
      • MadCap Flare
        3 Ways to Understand Your Audience Better & Create Effective Documentation 9 Tactics to Create High-Quality & Effective Product Documentation
        3 Ways to Understand Your Audience Better & Create Effective Documentation 9 Tactics to Create High-Quality & Effective Product Documentation
      • Product Design
        5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
        5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
      • Videos
        The Power of Video Marketing: A Comprehensive Overview 5 eLearning Trends to Look Out for in 2023
        The Power of Video Marketing: A Comprehensive Overview 5 eLearning Trends to Look Out for in 2023
      • Web & Graphic
        6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
        6 Ways to Make Skeuomorphism a Part of Your Design Strategy 5 Ways to Create a Hero Image That Drive Conversions
    • Marketing
      • Account Based Marketing
        Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
        Selecting the Right ABM Platform for B2B Hold All the Aces With Account-Based Marketing
      • Content Marketing
        ChatGPT vs Google Bard vs Bing: Which AI-Language Model is Right for You? ChatGPT 101: Navigating the World of AI-Powered Communication
        ChatGPT vs Google Bard vs Bing: Which AI-Language Model is Right for You? ChatGPT 101: Navigating the World of AI-Powered Communication
      • Data Management
        Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
        Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
      • Information Security
        What Makes Virtual CISO-as-a-Service (vCISOaaS) a Success? Why IoT Security Matters: Protecting Your Devices and Data
        • CCPA
          CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
        • GDPR
          Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
        What Makes Virtual CISO-as-a-Service (vCISOaaS) a Success? Why IoT Security Matters: Protecting Your Devices and Data
      • Demand Generation
        6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
        6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
      • Digital Marketing & Analytics
        All You Need to Know About Google Ads Updates in 2023 Finding Balance: ChatGPT and Human Collaboration in SEO
        • Conversion Rate Optimization
          Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
        • Search Engine Marketing
          All You Need to Know About Google Ads Updates in 2023 Summing Up the Google Webmaster Conference 2019
        • Search Engine Optimization
          Finding Balance: ChatGPT and Human Collaboration in SEO 6 Top Trends in eCommerce SEO
        • Social Media Marketing
          Latest Trends in Global Social Media Use for 2022 6 Hacks to Skyrocket Your Google Ads Quality Score
        • Tag Management System
          5 Best Tag Management Solutions You Should Consider for Your Website Getting Started with Google Analytics via Google Tag Manager
        All You Need to Know About Google Ads Updates in 2023 Finding Balance: ChatGPT and Human Collaboration in SEO
      • Email Marketing
        6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
        6 Sure-Fire Ways to Create a Winning Email Marketing Strategy Elevate Your Email Marketing with Gamification
      • Inbound Marketing
        Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
        Buyer Personas Demystified Throwback to the Year That Was: Top 10 Blogs of 2019
      • Marketing Automation
        Marketing Cloud Account Engagement Form Handlers – All You Need to Know Omnichannel Marketing Automation: Your Key to Delivering Stellar CX
        • Eloqua
          Oracle Eloqua 23A Release: 10 Things You Need to Know How to Maximize the Power of Your Eloqua Instance
        • HubSpot
          HubSpot is Removing API Keys – What Does It Mean For You? HubSpot’s Responsive Email Templates: Your Key to Increasing User Engagement
        • Pardot
          Marketing Cloud Account Engagement Form Handlers – All You Need to Know Marketing Cloud Account Engagement Winter ‘23 Release: Top 7 Updates to Look Out For
        • Marketo
          Combat the Challenge of Duplicate Data in Marketo and Salesforce 9 Marketo Features to Grow & Scale Your Marketing Operations
        • Salesforce Marketing Cloud
          Salesforce Marketing Cloud: The Platform Modern Marketers Prefer What exactly is Journey Builder?
        Marketing Cloud Account Engagement Form Handlers – All You Need to Know Omnichannel Marketing Automation: Your Key to Delivering Stellar CX
      • Marketing Strategy
        Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
        Take a Data-Driven Approach to Ace Omni-Channel Marketing 7 Ways to Make Every Customer Interaction Count
    • Web Development
      • eCommerce
        The Future of Mobile Commerce and How You Can Optimize It? Adobe Commerce Release Cadence: Latest Updates and Support Policy Changes
        • Magento
          Top Reasons Why Now Is the Best Time to Migrate to Magento 2 Magento Pricing: How Much Does It Actually Cost?
        • Shopify
          Shopify Editions Winter 2023: All That You Need To Know Redefine Enterprise Retail With Shopify Commerce Components
        The Future of Mobile Commerce and How You Can Optimize It? Adobe Commerce Release Cadence: Latest Updates and Support Policy Changes
      • Landing Page Development
        Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
        Boost Landing Pages’ Visibility with Marketo’s SEO Dashboard Improving Conversions with Landing Pages
      • Mobile Applications
        How M-Commerce Can Help You Boost Your Profitability? Build Future-Ready Scalable Apps for Your Business: Go Hybrid
        How M-Commerce Can Help You Boost Your Profitability? Build Future-Ready Scalable Apps for Your Business: Go Hybrid
      • QA & Testing
        Top 7 Benefits of Automation Testing Top Five Reasons to Have a Quality Assurance Team Behind Your Developers
        Top 7 Benefits of Automation Testing Top Five Reasons to Have a Quality Assurance Team Behind Your Developers
      • Web Applications
        8 Key Benefits of Progressive Web Apps How to Increase Your Website Loading Speed by 400%
        8 Key Benefits of Progressive Web Apps How to Increase Your Website Loading Speed by 400%
      • Web Dev
        Build Modern Websites Quickly & Efficiently with Tailwind CSS Framework WordPress 6.1 Released! Here’s What’s New
        • AEM
          Everything You Need to Know About Moving to AEM as a Cloud Service AEM Content Fragments: All You Need to Know
        • Angular
          Angular 13: All You Need to Know 8 Proven Reasons You Need Angular for Your Next Development Project
        • WordPress
          WordPress 6.1 Released! Here’s What’s New Benefits of Using WordPress as an LMS
        • Drupal
          Consequences of Not Upgrading Your Website to Drupal 9 Why Drupal is the Best CMS to Build an Educational Website?
        • Tailwind
          Build Modern Websites Quickly & Efficiently with Tailwind CSS Framework Top 5 Advantages of Using Tailwind CSS
        Build Modern Websites Quickly & Efficiently with Tailwind CSS Framework WordPress 6.1 Released! Here’s What’s New
    • PRODUCTS
      • AEM-Marketo Connector
        Marketing Experiences a New Level of High as AEM Connects with Marketo
        Marketing Experiences a New Level of High as AEM Connects with Marketo
      • Alteryx Connectors
        8 Sessions you can’t miss at Alteryx Inspire 2018 Alteryx Inspire 2018: What to expect?
        8 Sessions you can’t miss at Alteryx Inspire 2018 Alteryx Inspire 2018: What to expect?
      • Zendesk and Salesforce Connector
        Enabling Smooth Data Migration from Zendesk to Salesforce Raise Your CX Graph by Synchronizing Zendesk and Salesforce KBs
        Enabling Smooth Data Migration from Zendesk to Salesforce Raise Your CX Graph by Synchronizing Zendesk and Salesforce KBs
      • Cartiveo
        Supercharge Your Shopify Store With Marketo Integration Combat Data Sync Issues with Cartiveo—A Shopify Marketo Integration Connector
        Supercharge Your Shopify Store With Marketo Integration Combat Data Sync Issues with Cartiveo—A Shopify Marketo Integration Connector
      • Dupe Manager
        How to Knock Out Bad Data From Your Salesforce Org Salesforce Data Deduplication: Saving Business Cost and Boosting ROI
        How to Knock Out Bad Data From Your Salesforce Org Salesforce Data Deduplication: Saving Business Cost and Boosting ROI
      • Drupal Marketo Integration Connector
        How Grazitti’s Drupal-Marketo Connector Supports Notify and Schedule Functionality with Marketo on Drupal Website How Grazitti’s Drupal Marketo Connector Module is Helpful for Form Prefill?
        How Grazitti’s Drupal-Marketo Connector Supports Notify and Schedule Functionality with Marketo on Drupal Website How Grazitti’s Drupal Marketo Connector Module is Helpful for Form Prefill?
      • Email to Case Advance
        Enhancing Salesforce’s Standard Email-to-Case Capabilities to Deliver Top-Class Customer Service Fast-Track Your Case Resolution With Email to Case Advance
        Enhancing Salesforce’s Standard Email-to-Case Capabilities to Deliver Top-Class Customer Service Fast-Track Your Case Resolution With Email to Case Advance
      • IdeasPro
        The What, the Why, and the How of Idea Management 2023 Outlook: The Rising Growth of Idea Management for Innovation
        The What, the Why, and the How of Idea Management 2023 Outlook: The Rising Growth of Idea Management for Innovation
      • Khoros-Salesforce Case Connector
        Lithium Salesforce Case Connector – Enhancing Salesforce’s Case Management Capabilities Deeper View into Customer Behavior with Lithium-Salesforce Connector
        Lithium Salesforce Case Connector – Enhancing Salesforce’s Case Management Capabilities Deeper View into Customer Behavior with Lithium-Salesforce Connector
      • M-Clean
        Cleanse and Dedupe Your Marketo Data With M-Clean M-Clean: The Solution to Combat Duplicate Data in Marketo
        Cleanse and Dedupe Your Marketo Data With M-Clean M-Clean: The Solution to Combat Duplicate Data in Marketo
      • M-Hive
        7 Must-Have Features in Your Asset Backup Solution Migrating From Marketo? It’s Time to Safeguard Your Assets With M-Hive
        7 Must-Have Features in Your Asset Backup Solution Migrating From Marketo? It’s Time to Safeguard Your Assets With M-Hive
      • Maginate
        Combining Marketing Automation & eCommerce To Grow Business Deliver Personalized Customer Experience With Magento And Marketo Integration
        Combining Marketing Automation & eCommerce To Grow Business Deliver Personalized Customer Experience With Magento And Marketo Integration
      • OneMark
        Maximize Your Lead Generation Efforts With OneMark’s Pre-Fill Functionality OneMark: The Ultimate Pre-Fill Solution for Marketo Forms
        Maximize Your Lead Generation Efforts With OneMark’s Pre-Fill Functionality OneMark: The Ultimate Pre-Fill Solution for Marketo Forms
      • Sinergify
        How to Integrate Salesforce Ideas and Jira Effortlessly? Seamlessly Integrate Salesforce Service Cloud and Jira
        How to Integrate Salesforce Ideas and Jira Effortlessly? Seamlessly Integrate Salesforce Service Cloud and Jira
      • WordPress-Marketo Connector
        Maximizing Client Engagement With WordPress Automation Enhance WordPress and Marketo Capabilities With Seamless Integration
        Maximizing Client Engagement With WordPress Automation Enhance WordPress and Marketo Capabilities With Seamless Integration
    • Subscribe
      Blog Subscribe

      DID YOU LIKE OUR BLOG?

      Subscribe to receive more posts right into your inbox.

      Successfully Subscribed.
      Loading…

      Digital Marketing

      Programmatic Advertising Tips & Tricks and In-Demand Trends

      Sanjana Rikhi

      Aug 25, 2022

      5 minute read

      Would you like to learn to automatically buy and sell the advertisement space with the help of technology in real-time?

      What if we say that every other business that is your competitor is using this tactic?

      Better yet, what if we tell you how to leverage this tactic of programmatic advertising with impeccable tips and tricks and in-demand trends to earn more sales and outrank your competitor?

      Before we dive in, let’s understand what programmatic advertising is.

      What is Programmatic Advertising?

      Programmatic advertising, also known as real-time advertising, is the use of artificial intelligence and machine learning to buy advertising in real-time, instead of going through human negotiations and pre-set prices.

      One of its main benefits are that it doesn’t require extensive technology or planning to achieve your business goals. If executed successfully, real-time advertising can serve as a great technique to grow your business quickly and efficiently.

      Now let’s take a look at how Programmatic advertising works.

      How Programmatic Advertising Functions

      Stage 1: Arrive

      When a user reaches a website concerned with programmatic advertising, it kickstarts the automated advertising process.

      Stage 2: Read

      After acquiring information on functional ad space, the Supply Side Platform (SSP) analyses a user’s cookies. Programmatic companies try to comprehend as much as possible about the user to provide a relevant ad.

      Step 3: Evaluate

      Coordinating Demand-side Platform (DSP) comes into the picture now. By examining information collected by SSP, the DSP can assess the user’s worth and allot it a value.

      Step 4: Bid

      The DSP offers a bid to the SSP in real-time based on the value assigned to the user.

      Step 5: Choose

      Upon receiving the DSP’s bid, SSP will review it. SSP will then pick its winner, which is most likely the highest bidder. Depending on the auction, you shall pay your highest bid or for the second highest bid in addition to a fee.

      Step 6: Deliver

      Once the winner is picked, SSP immediately delivers the ad to the user.

      Why Do Advertisers Prefer Programmatic for Their Display Campaigns?

      Now that we understand how programmatic advertising works, let’s understand why it’s a good choice for advertisers.

      By automating your bidding process as well as modifying your cost-per-thousand impressions (CPMs) in real-time, you optimize your ad spend. Programmatic advertising, therefore, lowers your advertising costs.

      Compared to traditional advertising, it provides greater transparency to marketers. You can see what sites your ads reach and the type of customer who views them.

      Due to this, real-time reporting and data measurement are possible. You do not have to wait for the campaign to get over to see results.

      As a result, you can ensure maximum productivity and pay attention to other high-priority tasks as programmatic advertising handles the process of bidding itself without you having to take care of it.

      7 Tips and Tricks to Remember

      ”Programmatic

      1. Ensure Brand Safety and Reputation Management

      Programmatic brand safety is a necessity, not an option.

      Ensure that you are paying adequate attention to the “harmful/dangerous content”. This means to make sure that the ad does not appear alongside inappropriate or irrelevant content inadvertently.

      For example, page content that might be harmful to a women’s brand may not be harmful to a men’s brand.

      So it’s crucial you take this into consideration.

      Learn how to build your brand reputation online.

      2. Understand the Customer Journey

      You probably don’t know your customers well enough if you don’t know their journey.

      By understanding the customer journey well, you will gain an invaluable and essential view of your potential and existing customers.

      This enables you to realize a better return on your marketing investments and bid for better ad spaces.

      3. Be Clear About Your Advertising Objective

      Until and unless you are clear about your advertising objectives, you cannot ensure high conversions.

      Ask yourself whether you want to spread brand awareness or drive conversions.

      Setting a clear objective ensures that the campaign gets designed to achieve your goals and more importantly that it is worth the investment.

      4. Use Attractive and Rich Media for Your Campaigns

      Text-based content is a critical part of your marketing, but to have an edge over your competitors in this digital era, visual content must play a key role in all your efforts.

      However, if your visual content is badly designed, you will end up doing more harm than good.

      Always keep your audience in mind and design content that grabs their attention.

      This makes your content likable and converting them is just a step away.

      5. CRM Data Integration is an Exciting Part of Programmatic Advertising

      Integrating your Customer Relationship Management (CRM) data into a DSP ensures optimization of your audience targeting.

      This enables better personalization, predictive messaging, and the discovery of additional data sources to meet your quality requirements.

      6. Segment Your Audience and Target Them With Personalized Ads

      Targeting the right audience with the right message is an essential part of programmatic advertising.

      You must strive to personalize your ads as the audience appreciates your effort in recognizing them.

      As marketers, you can segment your audience and determine how to personalize the ad content based on your audience’s industry, age, range, job title, gender, etc.

      Not only will this boost customer retention, but it will also ensure social sharing and brand reach.

      7. Utilize Insightful Audience Data

      You might have the best product but if it is targeted to the wrong people, then you’re bound to make zero sales.

      Audience insights, therefore, are critical to picture the right audience instead of doing guesswork.

      Measures of audience data could include data such as gender, age, income, etc.

      So utilizing detailed audience data makes you reach the right audience and bring in more sales.

      Key Takeaways for In-Demand Programmatic Advertising Trends

      1. Contextual Advertising

      Although contextual advertising is still relatively new, marketers are beginning to realize its potential.

      Contextual advertising is more cost-effective than traditional marketing because you’re only charged for clicks, not for displaying ads.

      As ads are posted after thorough keyword research, you can reach the right audience.

      This helps you in engaging your customers in a meaningful manner to boost sales.

      2. Mobile-First

      Mobile traffic is undoubtedly the future of advertising.

      This gives advertisers like you more power to better your performance with mobile responsive display ads than standard display ads.

      As a result, the user experience gets better and the conversion rate gets higher.

      3. In-House Digital Advertising

      In-house is the path that digital marketing is traversing. And yes, for the right reasons.

      You no longer have to deal with unsatisfactory client-agency relationships where ad spend is questionable.

      In-house advertising, therefore, lets you have control over how your money is being spent.

      Moreover, the in-house staff is immersed in your brand. Your team knows your products, understands your markets, and is driven to succeed for your brand.

      This ensures centralized branding and messaging.

      4. More Video Formats

      Compared to reading a text, viewers retain 95%[1] of a message when they watch a video

      Even though the programmatic video is still relatively new, the demand for it is steadily rising.

      This is because programmatic videos are one of the best ways to monetize video content.

      The best part is you can run video ads even when you don’t have video content.

      5. First-Party Data

      Embracing first-party data is considered the most valuable data as it is collected directly from the source (visitors and customers) across systems that a business owns.

      Also, it is the most cost-effective data type as well.

      With your first-party data at hand, you can cooperate with partners such as Google, Facebook, and other social media apps to utilize it as a seed for their algorithms.

      So that’s it for programmatic tips and tricks and in-demand trends for increasing customer engagement.

      Are you having trouble measuring the success of your digital marketing campaigns as soon as they launch?

      Optimize Your Programmatic Advertising Strategy With Data-Driven Marketing. Contact Us to Learn More!

      Should you want to know more about our digital marketing services, simply write to us at [email protected] and our digital marketing wizards will take it from there.

      Tags:

      Programmatic Advertising ExamplesProgrammatic Advertising GoogleProgrammatic Advertising Platforms

      Popular Blog Posts

      • Why First-Party Data is the Future of Marketing?
        • Digital Marketing
          4 min Read
      • Why Online Reputation Management Is Essential for Businesses
        • Digital Marketing
          4 min Read
      • How To Drive Sales From Google Search Ads
        • Digital Marketing
          5 min Read
      • How To Get the Most Out of Your Social Ads Budget?
        • Digital Marketing
          7 min Read
      • Selecting the Right ABM Platform for B2B
        • Account Based Marketing
          6 min Read
      • Digital Marketing Checklist for 2023
        • Digital Marketing
          5 min Read
      cross img
      Request a call
      cross img

      Got a Query? Ask Away!

      Thanks for reaching out to us. We will get in touch with you shortly.

      What do you think?

      0 Like

      0 Love

      0 Wow

      0 Insightful

      0 Good Stuff

      0 Curious

      0 Dislike

      0 Boring

      Loading

      Didn't find what you are looking for? Contact Us!

      Related Articles

      How ChatGPT Will Impact Digital Marketing

      How ChatGPT Will Impact Digital Marketing

      Drive Conversions With Full-Funnel Omnichannel Marketing Strategies

      Drive Conversions With Full-Funnel Omnichannel Marketing Strategies

      Selecting the Right ABM Platform for B2B

      Selecting the Right ABM Platform for B2B

      maginate-ads
      Know More
      video-ads
      Know More
      sinergify-ads
      Know More

      About Grazitti

      About Grazitti

      Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their business with its marketing automation and cloud innovation services.

      As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

      Read More
      youtube video
      Follow us on
      •  
      © 2008 - 2023 Grazitti Interactive. All rights reserved.
      DMCA.com Protection Status
      Salesforce, Service Cloud, Salesforce Communities, and others are trademarks of salesforce.com, inc. and are used here with permission.
      • Sitemap
      • EULA
      • EUSA
      • Privacy Policy
      • T&C
      • COVID-19
      Global Presence

      Panchkula +91 991 469 3366 [email protected]
      Mohali +91 887 290 0536 [email protected]
      USA +1 650 585 6640 [email protected]
      SINGAPORE +65 9220 3058 [email protected]
      AUSTRALIA +61 451 827 272 [email protected]
      Security & Compliance
      •  
      •  
      •  
      •  
      Salesforce, Service Cloud, Salesforce Communities, and others are trademarks of salesforce.com, inc. and are used here with permission.
      • Sitemap
      • EULA
      • EUSA
      • Privacy Policy
      • T&C
      • COVID-19