There are very few producers and movie marketers who understand the digital medium well to use for marketing movies. Most of the producers still stick to the traditional medium of movie promotion, ignoring the 50-60 million Internet subscribers in India. But the fact is that the new age multiplex going audience is using the Internet – they are booking tickets online, writing reviews and are discussing about the movie online. According to a report by Hungama Digital Media, 81% of the online population in India engages in social interactivity on the web, making it an ideal place for the movie marketers to woo the young audiences and promote the movie virally.
Here are some of the successful examples of movies who used digital media for marketing: