With a variety of platforms available in the eCommerce industry, choosing the right one for your business can be a tedious task.
It takes some careful consideration to choose a platform that best suits your business-specific needs. Also, you want to make sure you’re getting all the features you’ll need.
For instance, simple checkout processes, payment integration, product swatches, rating, and reviews are some of the features that are essential to developing a scalable eCommerce store.
This is why BigCommerce is one of the most popular platforms among eCommerce businesses.
BigCommerce provides you with a bundle of features without being heavy on the pocket.
In this blog post, we’ll discuss some of the amazing features that make BigCommerce an ideal platform for your eCommerce business.
Ready? Let’s dive in!
Stellar BigCommerce Features
Some of the features offered by BigCommerce are:
Unlimited File Storage, Bandwidth, & Products
BigCommerce has no limits when it comes to catalog size, storage, or the number of requests your eCommerce store can receive in a month.
This is even true for its “Standard” or “entry-level” plan, which means you do not have to upgrade your plan for any additional features or better loading speed.
The only limit it sets is on the sales which are limited to:
- $50K for the Standard plan
- $180K for Plus
- $400K for Pro
However, its Enterprise-level plan has no such limits.
Single Page Checkout
A streamlined checkout plays a pivotal role in boosting sales for your eCommerce store. If your customers have to fill out huge forms or go through a long checkout process to complete a purchase, you end up losing potential customers.
BigCommerce provides a simple, one-page checkout that enables customers to checkout without any distractions. This single-page checkout is specially designed to help your customers cross the finish line with a seamless path.
Similar to other cloud-based solutions, BigCommerce also has an impressive 99% uptime rate.
Uptime is a key measure of reliability and dependability. This means maintaining a solid uptime ratio helps you improve conversions and establish trust in your customers.
If your website has a good uptime rate, customers can ensure your website will be up and running even during holiday rush or flash sales.
The reason why BigCommerce offers an impressive uptime rate is that it uses an off-site hosting solution like AWS (Amazon Web Services).
Coupons & Gift Cards
BigCommerce offers a wide range of tools that you can leverage to increase purchases and improve the loyalty of your customers.
The flexible discount system enables you to offer incentives based on predetermined criteria.
For e.g: Buy one get one scheme or free shipping after a certain amount of orders.
All BigCommerce plans also allow you to offer coupons. It is an excellent way to lure your customers into signing up for a newsletter or creating a member account.
What’s more, BigCommerce allows your customers to create gift products. This feature enables customers to buy a virtual gift card for a price range which is then automatically emailed to the recipient.
Similar to product images, videos also help customers have a better idea or vision of the product.
BigCommerce enables you to add product videos that can be added through a YouTube link and appear right on the product page.
Product videos help you showcase your products through a detailed demonstration or a sizzle reel and immediately capture the attention of your customers.
Bulk pricing is a great feature, especially if you are running a B2B business. This feature allows you to incentivize bulk purchases by offering discounts.
It is one of the features that make BigCommerce stand out and be a compelling choice for many B2B eCommerce businesses.
Some of the ways to offer bulk discounts are:
- Add a percentage discount for a quantity tier
- Set a fixed price for a product per tier
- Apply bulk discounts at the category level
The “Plus” plan allows you to offer discounts for bulk purchasing for even certain customer groups.
Abandoned Cart Saver
The abandoned cart saver feature is included in BigCommerce’s “Plus” and above plans.
This feature allows you to send automated emails to users who have abandoned their carts.
For example, if a customer doesn’t complete a purchase and leaves their cart, you can send a reminder email after 1 hour to complete the checkout. If they still do not complete the purchase, you can again send an automated email after 24 hours with/without a discount code to encourage them to complete the purchase.
By including more features and functionality off the shelf and enabling third-party development, BigCommerce offers a business-ready solution that’s more open to customization.
With BigCommerce you’ll get an eCommerce platform that scales with you as you grow – allowing you to showcase your products, convert more sales, get helpful support, and manage your business with ease.
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Our eCommerce experts can help build a robust, feature-rich, and scalable eCommerce store tailored to your specific business needs.
Should you have any more questions, you can contact us at [email protected].
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