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      Content Marketing

      The Anatomy of Landing Pages That Convert

      Oct 27, 2020

      3 minute read

      Landing pages speak tons about a business. Thus, sometimes, to catapult conversion and expedite sales, creating a high-converting landing page becomes inevitable.

      While most landing pages utilize a compulsive set of strategies to attract audiences, the main focus is to accomplish a singular goal – to guide visitors’ transition into the next stage of the buyer journey.

      Landing pages are the foundational core for a comprehensive marketing plan. A well-designed and interactive page will strike an instant chord with the right audience, resonating with their needs, and establishing the right value proposition, persuading them to click and become a potential lead.

      That’s not the end. There’s more in store!

      Let’s dive deeper into the anatomy of landing pages that convert.

      The Essential Components of a Landing Page

      Incorporating the right elements into a landing page is the key to garner the visitor’s attention and convert them into a lead. Enlisted below are the must-have components for landing pages that convert.

      • Unique Selling Proposition (USP): Highlight what sets you apart. Landing pages must convey all USPs in a way that visitors instantly understand the benefits of each service being offered.
      • White space: Avoid over-filling the landing page with content. Keep it clean by placing white space around the headline, CTA, and unique features. White space will draw the attention of the visitors to the information being searched.
      • Eye-catching copy: Make your copy as interactive as possible. Include videos, images, and GIFs on the landing page for maximum traction.
      • Persuasion benefits: Landing pages should contain information that convinces the visitors to hit the CTA button. The smart move here is to present content that highlights features as well as the associated benefits together.
      • Call-to-Action for goal conversion: This stand-alone button is the key to conversion. Using a conversational tone and keeping the message short is likely to accelerate visitor engagement.

      4 Tips to Create Landing Pages That Convert

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      A high-conversion landing page should be an amalgamation of unique features that propel customers to take action. Right from the moment they land on the page, till the time they respond to the CTA, it is essential to keep users engaged. Follow the below-enumerated steps to produce exceptional landing pages:

      1. Know your target audience: Knowing who you’re communicating with and highlighting the pain points is essential before hopping onto creating the landing page copy. Ensure that you are well-aware of your target audiences’ needs and offer them a solution that hits the mark. To curate a landing page that is crisp yet detailed, get acquainted with the preferences of your target audience.

      2. Craft an engaging headline: The first thing that a user will see when they land on your website is the headline. The content has to be eye-catching and engagement-driven. Create a unique headline that highlights the goal of your business and deliver a confident statement. The headline must reverberate with the emotions of the audience and provide them with a reason to stay hooked to the page.

      3. Use color psychology: Psychological color association plays a crucial role in determining the time being spent on a landing page by a visitor. The intention with which a landing page is designed should align with the color scheme to keep users interested. If done correctly, colors can help achieve maximum landing page conversions and keep users delighted throughout the buyer’s journey.

      4. Format the landing page content: Formatting the text is of vital importance for making the landing page visually appealing. Consider using the following to properly format text on your landing page:

      • Heading and sub-heading
      • Bullet points
      • Quotes, facts, and figures
      • Short sentences
      • Underline and bold text

      Format the landing page in a way that users can easily navigate to the information that they are looking for. To achieve this purpose, anchor links can help users leap and find information particular to their interest.

      Takeaway

      Creating landing pages that convert involves strategizing, brainstorming, and a lot of patience. By keeping the above-mentioned points in mind, you will be able to build high-converting landing pages that are in perfect alignment with the objectives of your business.

      Wish to build high-converting landing pages? Let’s talk!

      Team Grazitti has years of experience in curating engaging landing pages that convert. To know more about our services, drop us a line at info@grazitti.com.

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