It is no longer far-fetched to claim that automation is the future of digital marketing. Automation is not something in the distant future, it is happening as you read this blog post.
Many organizations have already implemented it in their digital marketing initiatives and the number seems to grow every day.
Manual processes are time-consuming and automation has the potential to eliminate lag time and get better results with minimal effort.
Out of 150 marketing executives who participated in a survey, 88% agreed that automation allowed them to spend more time on strategy building and improving customer interactions.
By incorporating software and technology solutions in the marketing processes you can automate a wide range of processes like social media promotion and email campaigns.
Does automation improve ROI? Yes, automation can generate a better ROI for all your digital marketing efforts and improve your bottom-line. It also helps you focus on increasing the number of visitors and converting them into paying customers.
91% of the most successful companies agree that automation is very important and about 63% of companies that have successfully implemented it, plan to increase their budget for the same.
Still not sure if you should automate your digital marketing efforts? Take a look at these facts:
Even marketers who use automation in the simplest form have reported having conversion rates of up to 50%.
How does it work?
The following image will help you understand how the automation process works:
Now that we are clear about the current scenario of automation, let’s take a look at some major benefits it has to offer:
- Improved ROI: You can improve your bottom line by channeling your digital marketing campaigns effectively. Automation helps you gather data about sales and measure the success rate of the campaign. Additionally, it helps you predict strategies that work and this improves the ROI of your digital marketing efforts.
- Improved Customer Experience: This is one area that can be improved greatly with automation. You will be able to track customer actions and understand their demands to create personalized solutions for them. With a focus on customization, you can provide targeted offers to your customers and provide them with outstanding customer experience.
- Improved Customer Support: When we talk about automation, we cannot deny the existence of AI and chatbots. By using AI, they can mimic human behavior and simulate human intelligence. Leverage the deep learning capabilities of chatbots and automate the customer support process completely. You will be able to provide 24/7 support and increase the level of engagement for your brand.
- Improved Financial Management: Invest your money to acquire better digital marketing automation tools. They will improve your team’s efficiency by giving them a clear idea about planning and organizing effective marketing campaigns.
Okay, so you have decided to invest in automated solutions. But what’s next? How do you choose from all the tools available in the market?
Before you automate your digital marketing process, here are a few things that you should take into consideration:
- Identify the Tasks: The first step is to identify the activities you want to automate. Find out which tasks are repetitive and consume a major chunk of your time and automate them to save time.
- Choose the Right Tool: Do your homework, find the tools that are exclusively designed for marketing automation and resonate with your objectives.
- Train Your Team: Make sure your team is ready for the change. Let them go through formal training before you implement automation in your digital marketing activities.
- Measure the Results: Analyze the effectiveness of the implemented solutions regularly and make the necessary changes and adjustments at the right time.
To Wrap Up
Digital marketing automation is an effective way to improve your marketing processes. You will be able to save time, invest better, improve the level of customer support and make your campaigns more effective.
Well planned implementation is the key to achieve desired marketing goals and improve your bottom line in the process.
Innovate and find new ways to market your products and services in the market. Automation is one such strategy and you can start by leveraging it for digital marketing tasks.
Are you ready to take your digital marketing efforts to the next level? Let’s talk.