2021 saw a paradigm shift in the eCommerce industry, thanks to the aftermath of the pandemic.
Now, as businesses look forward to 2022, the upcoming eCommerce trends and predictions are the talk of the town.
Reports say that e-retail sales share is going to touch the 20% mark with a total of 5.4 trillion US dollars in revenue.
And this growth will be followed by some major changes in the way business is done online.
Listed below are the top 3 eCommerce trends that we think will shape the industry’s future for 2022 and beyond. Take a look.
Top 3 eCommerce Trends for 2022
1. AI for Upselling and Cross-Selling
When it comes to upselling and cross-selling, Artificial intelligence (AI) is going to be a total game-changer in 2022. AI does a great job of predicting shopping habits based on customers’ browsing behavior and order history.
With its help, you can recommend the products that match your individual customer’s interests for highly targeted upsells and cross-sells. As a result, 1 in 5 organizations is predicted to double down on embedded AI in 2022.
2. Adoption of Headless Commerce
Headless commerce separates your eCommerce platform’s frontend from the backend, allowing you to use any technology of your choice to deliver content in any way you want.
It is gaining a lot of traction these days, and rightly so, as it is a solution that every fast scaling eCommerce business must use to deliver best possible experiences to its customers.
Headless commerce will be in the limelight in 2022 as it will enable you to go truly omnichannel, support agile marketing, and boost business conversions.
3. Rise of Green Consumerism
The global eco-wakening is here. Consumers all over the world are becoming conscious of the environmental impact of their purchases, and are, therefore, preferring sustainable buying.
Around 60% of internet users say that they are willing to pay more for eco-friendly products. Hence, it’s time for businesses to adopt environmental-friendly practices in all processes, be it manufacturing, packaging, marketing, or distribution.
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