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                                                                                                                                                                                                                                                                                                    • Blog Home
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                                                                                                                                                                                                                                                                                                      • CMaaS
                                                                                                                                                                                                                                                                                                        5 Sure-Fire Ways to Create a Robust Community Management Strategy 4 Ways AI Helps Moderate Community Engagement
                                                                                                                                                                                                                                                                                                        5 Sure-Fire Ways to Create a Robust Community Management Strategy 4 Ways AI Helps Moderate Community Engagement
                                                                                                                                                                                                                                                                                                      • Salesforce Experience Cloud
                                                                                                                                                                                                                                                                                                        Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                                                                        Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                                                                      • Khoros
                                                                                                                                                                                                                                                                                                        Maximize ROI with Khoros Aurora: Essential Tips for Businesses How to Enable Quick Case Escalation In Your Khoros Community?
                                                                                                                                                                                                                                                                                                        Maximize ROI with Khoros Aurora: Essential Tips for Businesses How to Enable Quick Case Escalation In Your Khoros Community?
                                                                                                                                                                                                                                                                                                      • Higher Logic/Vanilla Forums
                                                                                                                                                                                                                                                                                                        4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                                                                        4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                                                                      • Jive
                                                                                                                                                                                                                                                                                                        5 Things to do with your Leftover Online Community Budget
                                                                                                                                                                                                                                                                                                        5 Things to do with your Leftover Online Community Budget
                                                                                                                                                                                                                                                                                                      • Community (re)Focus
                                                                                                                                                                                                                                                                                                        Innovation in Community Culture – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                                                                        Innovation in Community Culture – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                                                                    • CRM
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                                                                                                                                                                                                                                                                                                        ZoomInfo-Salesforce Integration – A Step-by-Step Roadmap Integrate Your Salesforce Instance with Qualtrics
                                                                                                                                                                                                                                                                                                        ZoomInfo-Salesforce Integration – A Step-by-Step Roadmap Integrate Your Salesforce Instance with Qualtrics
                                                                                                                                                                                                                                                                                                      • Microsoft Dynamics 365
                                                                                                                                                                                                                                                                                                        Azure AI Foundry Updates: New Models, Customization Tools, and Enterprise Agent Upgrades Dynamics 365 Marketing: The Key to Scalable, Omnichannel Campaigns
                                                                                                                                                                                                                                                                                                        Azure AI Foundry Updates: New Models, Customization Tools, and Enterprise Agent Upgrades Dynamics 365 Marketing: The Key to Scalable, Omnichannel Campaigns
                                                                                                                                                                                                                                                                                                      • Salesforce
                                                                                                                                                                                                                                                                                                        Salesforce Launches Agentforce 3.0: Here’s Everything You Need to Know About the Upgrade Salesforce Service Cloud Implementation: Your End-to-End Success Roadmap
                                                                                                                                                                                                                                                                                                        • CPQ
                                                                                                                                                                                                                                                                                                          Multiplying Subscription Success: Understanding Renewal Metrics in Salesforce CPQ The Ultimate Guide to Quote-To-Cash Process: Why It Matters and How to Optimize It
                                                                                                                                                                                                                                                                                                        • Sales Cloud
                                                                                                                                                                                                                                                                                                          Salesforce’s Strategic Move: Acquiring Spiff for Sales Commission Automation Salesforce Sales Cloud Innovations – Your Key to Higher Revenue
                                                                                                                                                                                                                                                                                                        • Service Cloud
                                                                                                                                                                                                                                                                                                          Salesforce Service Cloud Implementation: Your End-to-End Success Roadmap Streamlining Sales and Field Service Operations for Maximum Efficiency
                                                                                                                                                                                                                                                                                                        • Salesforce QA
                                                                                                                                                                                                                                                                                                          Integration Testing in Salesforce: Types, Uses, & Strategies Streamlining Your Workflow: Best Practices for Salesforce Automation Testing
                                                                                                                                                                                                                                                                                                        • Salesforce Arena
                                                                                                                                                                                                                                                                                                        Salesforce Launches Agentforce 3.0: Here’s Everything You Need to Know About the Upgrade Salesforce Service Cloud Implementation: Your End-to-End Success Roadmap
                                                                                                                                                                                                                                                                                                      • Sales Optimization
                                                                                                                                                                                                                                                                                                        Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                                                                        Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                                                                    • Data Science
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                                                                                                                                                                                                                                                                                                        Healthcare Data Analytics: Unlocking Growth for Behavioral Health Providers 5 Industries Winning Big with Data Engineering
                                                                                                                                                                                                                                                                                                        Healthcare Data Analytics: Unlocking Growth for Behavioral Health Providers 5 Industries Winning Big with Data Engineering
                                                                                                                                                                                                                                                                                                      • Artificial Intelligence
                                                                                                                                                                                                                                                                                                        AI and Human Collaboration in Marketing: Striking the Perfect Balance Transforming the Future of Business: How AI-Driven SaaS Solutions are Redefining Efficiency and Innovation
                                                                                                                                                                                                                                                                                                        AI and Human Collaboration in Marketing: Striking the Perfect Balance Transforming the Future of Business: How AI-Driven SaaS Solutions are Redefining Efficiency and Innovation
                                                                                                                                                                                                                                                                                                      • Big Data Analytics
                                                                                                                                                                                                                                                                                                        Tableau Conference 2025—Key Takeaways & Highlights Big Data Blueprint: Navigating the Infrastructure Landscape for Business Success
                                                                                                                                                                                                                                                                                                        Tableau Conference 2025—Key Takeaways & Highlights Big Data Blueprint: Navigating the Infrastructure Landscape for Business Success
                                                                                                                                                                                                                                                                                                      • Business Intelligence
                                                                                                                                                                                                                                                                                                        Demystifying the Data Journey: Tableau Vs Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                                                                        Demystifying the Data Journey: Tableau Vs Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                                                                      • Data Visualization
                                                                                                                                                                                                                                                                                                        Omnichannel Reporting: Data-Driven Insights for Growth Improving Healthcare Analytics With Data Visualization
                                                                                                                                                                                                                                                                                                        Omnichannel Reporting: Data-Driven Insights for Growth Improving Healthcare Analytics With Data Visualization
                                                                                                                                                                                                                                                                                                      • Data Warehouse
                                                                                                                                                                                                                                                                                                        How Snowflake is Pioneering Governance, Security, and Generative AI Innovations for 2025 10 Best Practices to Secure Your Data in Snowflake
                                                                                                                                                                                                                                                                                                        How Snowflake is Pioneering Governance, Security, and Generative AI Innovations for 2025 10 Best Practices to Secure Your Data in Snowflake
                                                                                                                                                                                                                                                                                                      • Predictive Analytics
                                                                                                                                                                                                                                                                                                        Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics: 2025 and Beyond
                                                                                                                                                                                                                                                                                                        Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics: 2025 and Beyond
                                                                                                                                                                                                                                                                                                    • Design
                                                                                                                                                                                                                                                                                                      • Community Design
                                                                                                                                                                                                                                                                                                        Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                                                                        Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                                                                      • Landing Page
                                                                                                                                                                                                                                                                                                        4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                                                                        4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                                                                      • LMS Designing
                                                                                                                                                                                                                                                                                                        Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                                                                        Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                                                                      • MadCap Flare
                                                                                                                                                                                                                                                                                                        MadCap Flare Goes Cloud: A Game-Changer for Technical Documentation? How to Effectively Use AI Tools for Content Creation
                                                                                                                                                                                                                                                                                                        MadCap Flare Goes Cloud: A Game-Changer for Technical Documentation? How to Effectively Use AI Tools for Content Creation
                                                                                                                                                                                                                                                                                                      • Product Design
                                                                                                                                                                                                                                                                                                        5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                                                                        5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                                                                      • Videos
                                                                                                                                                                                                                                                                                                        Short Vs Long Videos: What Works Best for B2B? eLearning Excellence: Crafting Content for Diverse Learning Styles
                                                                                                                                                                                                                                                                                                        Short Vs Long Videos: What Works Best for B2B? eLearning Excellence: Crafting Content for Diverse Learning Styles
                                                                                                                                                                                                                                                                                                      • Web & Graphic
                                                                                                                                                                                                                                                                                                        The Power of Visuals: Driving B2B Success Through Design 6 Ways to Make Skeuomorphism a Part of Your Design Strategy
                                                                                                                                                                                                                                                                                                        The Power of Visuals: Driving B2B Success Through Design 6 Ways to Make Skeuomorphism a Part of Your Design Strategy
                                                                                                                                                                                                                                                                                                    • Marketing
                                                                                                                                                                                                                                                                                                      • Account-Based Marketing
                                                                                                                                                                                                                                                                                                        Mastering ABM: 5 Essential Steps for a High-Impact Campaign How Account-Based Marketing and Marketing Automation Work Together for Optimal Results
                                                                                                                                                                                                                                                                                                        Mastering ABM: 5 Essential Steps for a High-Impact Campaign How Account-Based Marketing and Marketing Automation Work Together for Optimal Results
                                                                                                                                                                                                                                                                                                      • Content Marketing
                                                                                                                                                                                                                                                                                                        Healthcare Content Marketing: Strategies That Drive Results in B2B 10 SaaS Content Marketing Tactics to Make Your Brand Unforgettable
                                                                                                                                                                                                                                                                                                        Healthcare Content Marketing: Strategies That Drive Results in B2B 10 SaaS Content Marketing Tactics to Make Your Brand Unforgettable
                                                                                                                                                                                                                                                                                                      • Data Management
                                                                                                                                                                                                                                                                                                        Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                                                                        Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                                                                      • Information Security
                                                                                                                                                                                                                                                                                                        Securing Tomorrow: Top 8 Cybersecurity Forecasts for 2024 Cybersecurity in the Quantum Era: Protecting Against New Threats
                                                                                                                                                                                                                                                                                                        • CCPA
                                                                                                                                                                                                                                                                                                          CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
                                                                                                                                                                                                                                                                                                        • GDPR
                                                                                                                                                                                                                                                                                                          Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
                                                                                                                                                                                                                                                                                                        Securing Tomorrow: Top 8 Cybersecurity Forecasts for 2024 Cybersecurity in the Quantum Era: Protecting Against New Threats
                                                                                                                                                                                                                                                                                                      • Demand Generation
                                                                                                                                                                                                                                                                                                        6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
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                                                                                                                                                                                                                                                                                                      Top 5 Content Marketing Trends for 2020

                                                                                                                                                                                                                                                                                                      Content Marketing

                                                                                                                                                                                                                                                                                                      Top 5 Content Marketing Trends for 2020

                                                                                                                                                                                                                                                                                                      Smriti Dewan

                                                                                                                                                                                                                                                                                                      Jan 02, 2020

                                                                                                                                                                                                                                                                                                      3 minute read

                                                                                                                                                                                                                                                                                                      “Tools are great, but content marketing success is about the wizard, not the wand.” – Jay Baer

                                                                                                                                                                                                                                                                                                      Do you consider yourself the Dumbledore of content marketing or a muggle applying to Hogwarts? Whatever the decree, the right wizard will find their way because content marketing speaks with customers and not at them. And that’s just what we want, don’t we?

                                                                                                                                                                                                                                                                                                      With the next decade on the horizon, underestimating the power of content would be a rookie mistake. And we’ve come way too far ahead for that. So, here’s our quick take on the top 5 trends that we think would rule the content marketing realm in 2020. Read on!

                                                                                                                                                                                                                                                                                                      blog-image

                                                                                                                                                                                                                                                                                                      1. Video Content: From being the ‘next big thing’ in content marketing, video is a norm now. The Social Media trinity (Facebook/Instagram, Twitter, and LinkedIn) is constantly emphasizing and investing in improving its video capabilities, primarily, because it’s directly proportional to higher engagement and customer retention. It leaves little to the imagination and diminishes the grey areas that prospects/customers despise. 81% of businesses use video as a marketing tool. Video is, now, a viral marketing method. Marketing videos can be in several forms, like:

                                                                                                                                                                                                                                                                                                      • Product Demos
                                                                                                                                                                                                                                                                                                      • Video Blogs (vlogs)
                                                                                                                                                                                                                                                                                                      • Interviews
                                                                                                                                                                                                                                                                                                      • Webinars
                                                                                                                                                                                                                                                                                                      • Tutorials
                                                                                                                                                                                                                                                                                                      • Live Event Videos
                                                                                                                                                                                                                                                                                                      • Ads
                                                                                                                                                                                                                                                                                                      • Presentations

                                                                                                                                                                                                                                                                                                      A video marketing strategy is a sure-fire way of maximizing your content outreach, not just in 2020 but beyond.

                                                                                                                                                                                                                                                                                                      2. Interactive Content: People love to interact. If you give them the opportunity to connect with your brand via 360-degree videos, AR/VR, shoppable posts, quizzes, and polls; there’s nothing like it. This kind of content breaks monotony, it’s new, fresh, and original. 93% of marketers agree that interactive content is effective in educating its buyers versus just 70% for static content. Every piece of interactive content is a form of a call-to-action (CTA) with or without another CTA. It gives your site visitor a reason to stay on the page other than just being informative or sales-y. Interactive content is shareable and shareability increases brand awareness. Therefore, interactive content is going to be big all through 2020.

                                                                                                                                                                                                                                                                                                      3. Hyper-dynamic Content: Personalization isn’t special anymore. Everyone’s done it and is done with it. What customers expect and deserve now is insanely personalized information. This personalized content cannot happen in a day, it’s a pattern that you’d need to observe. The customer information that you need for this is:

                                                                                                                                                                                                                                                                                                      • Name
                                                                                                                                                                                                                                                                                                      • Title
                                                                                                                                                                                                                                                                                                      • Organization
                                                                                                                                                                                                                                                                                                      • Specific Interest
                                                                                                                                                                                                                                                                                                      • Demographics
                                                                                                                                                                                                                                                                                                      • Location
                                                                                                                                                                                                                                                                                                      • Weather Triggers

                                                                                                                                                                                                                                                                                                      Utilize this information to create an insanely dynamic marketing message, send it at the right time, and you’d surely notice the difference in the impact of these campaigns and your regular ones. Hyper-dynamic content is here to stay for good and we might as well induce it with our marketing steroids.

                                                                                                                                                                                                                                                                                                      4. SEO-centric Content: Google search algorithms constantly change. Keeping them in mind while creating content is the smartest thing for you to do if you want traction on your content. What’s the point of creating and publishing content if your audience can’t find it? SEO-centric writing does not mean just placing keywords on a page. If you’re creating content only to satisfy specific keyword queries, it would not add any value to the people searching for relevant information. The best way to approach SEO-centric writing is in steps:

                                                                                                                                                                                                                                                                                                      • Find your keywords, qualify them
                                                                                                                                                                                                                                                                                                      • Determine your search intent
                                                                                                                                                                                                                                                                                                      • Build your content around it, optimize it
                                                                                                                                                                                                                                                                                                      • Publish

                                                                                                                                                                                                                                                                                                      Focus on what your readers would want to read and you’ll know that SEO-centric content is no rocket science.

                                                                                                                                                                                                                                                                                                      5. Voice Search Tailored Content: According to Google, 20% of all searches are voice. Creating content tailored to voice search is tricky because how we speak is not always the same as we write. Take your time with it because voice search is going nowhere and will only continue to rise. Try using longtail keywords in headers and titles and create content with natural language search in mind. For your meta descriptions, incorporate full questions with a conversational tone. Furnish your content with traditional SEO value by structuring and writing it in a way that a search engine would understand its meaning and context. It’s imperative for content marketers to start figuring out the semantics of content tailored to voice search as we would see better voice technology unravel in 2020 and it only makes sense to get used to it.

                                                                                                                                                                                                                                                                                                      2020 is going to be an exciting time for content marketers with endless possibilities. So, pick up that wand and cast these top 5 spells to become the next Dumbledore of the content marketing realm!

                                                                                                                                                                                                                                                                                                      Want to ace content marketing like the pros? Talk to us, won’t you?!

                                                                                                                                                                                                                                                                                                      Speak with our content marketing experts as and when you please. Also, feel free to drop us a line at [email protected] and we’ll take it from there.

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