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                                                                                                                                                                                                                                                                                              • Blog Home
                                                                                                                                                                                                                                                                                              • Communities
                                                                                                                                                                                                                                                                                                • CMaaS
                                                                                                                                                                                                                                                                                                  5 Sure-Fire Ways to Create a Robust Community Management Strategy 4 Ways AI Helps Moderate Community Engagement
                                                                                                                                                                                                                                                                                                  5 Sure-Fire Ways to Create a Robust Community Management Strategy 4 Ways AI Helps Moderate Community Engagement
                                                                                                                                                                                                                                                                                                • Salesforce Experience Cloud
                                                                                                                                                                                                                                                                                                  Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                                                                  Transform Your Customer Experience Using Salesforce Experience Cloud The Secret Sauce to Engage Your Online Community Members
                                                                                                                                                                                                                                                                                                • Khoros
                                                                                                                                                                                                                                                                                                  Maximize ROI with Khoros Aurora: Essential Tips for Businesses How to Enable Quick Case Escalation In Your Khoros Community?
                                                                                                                                                                                                                                                                                                  Maximize ROI with Khoros Aurora: Essential Tips for Businesses How to Enable Quick Case Escalation In Your Khoros Community?
                                                                                                                                                                                                                                                                                                • Higher Logic/Vanilla Forums
                                                                                                                                                                                                                                                                                                  4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                                                                  4 Reasons to Choose a Platform Like Higher Logic to Build an Online Community Everything You Need to Know About Higher Logic’s Acquisition of Vanilla
                                                                                                                                                                                                                                                                                                • Jive
                                                                                                                                                                                                                                                                                                  5 Things to do with your Leftover Online Community Budget
                                                                                                                                                                                                                                                                                                  5 Things to do with your Leftover Online Community Budget
                                                                                                                                                                                                                                                                                                • Community (re)Focus
                                                                                                                                                                                                                                                                                                  Innovation in Community Culture – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                                                                  Innovation in Community Culture – Insights From Community (re)Focus, 2021
                                                                                                                                                                                                                                                                                              • CRM
                                                                                                                                                                                                                                                                                                • CRM Integration
                                                                                                                                                                                                                                                                                                  ZoomInfo-Salesforce Integration – A Step-by-Step Roadmap Integrate Your Salesforce Instance with Qualtrics
                                                                                                                                                                                                                                                                                                  ZoomInfo-Salesforce Integration – A Step-by-Step Roadmap Integrate Your Salesforce Instance with Qualtrics
                                                                                                                                                                                                                                                                                                • Microsoft Dynamics 365
                                                                                                                                                                                                                                                                                                  Azure AI Foundry Updates: New Models, Customization Tools, and Enterprise Agent Upgrades Dynamics 365 Marketing: The Key to Scalable, Omnichannel Campaigns
                                                                                                                                                                                                                                                                                                  Azure AI Foundry Updates: New Models, Customization Tools, and Enterprise Agent Upgrades Dynamics 365 Marketing: The Key to Scalable, Omnichannel Campaigns
                                                                                                                                                                                                                                                                                                • Salesforce
                                                                                                                                                                                                                                                                                                  Agentforce Security: Protecting Your CRM in the Age of AI Salesforce Launches Agentforce 3.0: Here’s Everything You Need to Know About the Upgrade
                                                                                                                                                                                                                                                                                                  • CPQ
                                                                                                                                                                                                                                                                                                    Multiplying Subscription Success: Understanding Renewal Metrics in Salesforce CPQ The Ultimate Guide to Quote-To-Cash Process: Why It Matters and How to Optimize It
                                                                                                                                                                                                                                                                                                  • Sales Cloud
                                                                                                                                                                                                                                                                                                    Salesforce’s Strategic Move: Acquiring Spiff for Sales Commission Automation Salesforce Sales Cloud Innovations – Your Key to Higher Revenue
                                                                                                                                                                                                                                                                                                  • Service Cloud
                                                                                                                                                                                                                                                                                                    Salesforce Service Cloud Implementation: Your End-to-End Success Roadmap Streamlining Sales and Field Service Operations for Maximum Efficiency
                                                                                                                                                                                                                                                                                                  • Salesforce QA
                                                                                                                                                                                                                                                                                                    Integration Testing in Salesforce: Types, Uses, & Strategies Streamlining Your Workflow: Best Practices for Salesforce Automation Testing
                                                                                                                                                                                                                                                                                                  • Salesforce Arena
                                                                                                                                                                                                                                                                                                  Agentforce Security: Protecting Your CRM in the Age of AI Salesforce Launches Agentforce 3.0: Here’s Everything You Need to Know About the Upgrade
                                                                                                                                                                                                                                                                                                • Sales Optimization
                                                                                                                                                                                                                                                                                                  Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                                                                  Top 5 Tips to Achieve Sales Success in 2018 Sell More With Accurate White-Space Analysis
                                                                                                                                                                                                                                                                                              • Data Science
                                                                                                                                                                                                                                                                                                • Analytics
                                                                                                                                                                                                                                                                                                  Healthcare Data Analytics: Unlocking Growth for Behavioral Health Providers 5 Industries Winning Big with Data Engineering
                                                                                                                                                                                                                                                                                                  Healthcare Data Analytics: Unlocking Growth for Behavioral Health Providers 5 Industries Winning Big with Data Engineering
                                                                                                                                                                                                                                                                                                • Artificial Intelligence
                                                                                                                                                                                                                                                                                                  AI and Human Collaboration in Marketing: Striking the Perfect Balance Transforming the Future of Business: How AI-Driven SaaS Solutions are Redefining Efficiency and Innovation
                                                                                                                                                                                                                                                                                                  AI and Human Collaboration in Marketing: Striking the Perfect Balance Transforming the Future of Business: How AI-Driven SaaS Solutions are Redefining Efficiency and Innovation
                                                                                                                                                                                                                                                                                                • Big Data Analytics
                                                                                                                                                                                                                                                                                                  Tableau Conference 2025—Key Takeaways & Highlights Big Data Blueprint: Navigating the Infrastructure Landscape for Business Success
                                                                                                                                                                                                                                                                                                  Tableau Conference 2025—Key Takeaways & Highlights Big Data Blueprint: Navigating the Infrastructure Landscape for Business Success
                                                                                                                                                                                                                                                                                                • Business Intelligence
                                                                                                                                                                                                                                                                                                  Demystifying the Data Journey: Tableau Vs Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                                                                  Demystifying the Data Journey: Tableau Vs Power BI Why Your Business Requires a Centralized Dashboard
                                                                                                                                                                                                                                                                                                • Data Visualization
                                                                                                                                                                                                                                                                                                  Omnichannel Reporting: Data-Driven Insights for Growth Improving Healthcare Analytics With Data Visualization
                                                                                                                                                                                                                                                                                                  Omnichannel Reporting: Data-Driven Insights for Growth Improving Healthcare Analytics With Data Visualization
                                                                                                                                                                                                                                                                                                • Data Warehouse
                                                                                                                                                                                                                                                                                                  How Snowflake is Pioneering Governance, Security, and Generative AI Innovations for 2025 10 Best Practices to Secure Your Data in Snowflake
                                                                                                                                                                                                                                                                                                  How Snowflake is Pioneering Governance, Security, and Generative AI Innovations for 2025 10 Best Practices to Secure Your Data in Snowflake
                                                                                                                                                                                                                                                                                                • Predictive Analytics
                                                                                                                                                                                                                                                                                                  Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics: 2025 and Beyond
                                                                                                                                                                                                                                                                                                  Optimize ABM Initiatives with Predictive Analytics Improving Healthcare With Predictive Analytics: 2025 and Beyond
                                                                                                                                                                                                                                                                                              • Design
                                                                                                                                                                                                                                                                                                • Community Design
                                                                                                                                                                                                                                                                                                  Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                                                                  Using Emotions in Design Processes to Improve User Experience 6 Design Elements for Community Managers to Improve User Experience
                                                                                                                                                                                                                                                                                                • Landing Page
                                                                                                                                                                                                                                                                                                  4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                                                                  4 Noteworthy Ways of Using Video Landing Pages to Boost Conversions A Step-by-Step Guide to Create Meaningful Landing Page Images
                                                                                                                                                                                                                                                                                                • LMS Designing
                                                                                                                                                                                                                                                                                                  Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                                                                  Learning Management Systems 101: The Future of Workplace Learning Top 5 eLearning Trends to Watch Out for in 2021
                                                                                                                                                                                                                                                                                                • MadCap Flare
                                                                                                                                                                                                                                                                                                  MadCap Flare Goes Cloud: A Game-Changer for Technical Documentation? How to Effectively Use AI Tools for Content Creation
                                                                                                                                                                                                                                                                                                  MadCap Flare Goes Cloud: A Game-Changer for Technical Documentation? How to Effectively Use AI Tools for Content Creation
                                                                                                                                                                                                                                                                                                • Product Design
                                                                                                                                                                                                                                                                                                  5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                                                                  5 Reasons Why Product Design Is Crucial to Win Customers 6 Steps to Create Product Designs That Stand Out
                                                                                                                                                                                                                                                                                                • Videos
                                                                                                                                                                                                                                                                                                  Short Vs Long Videos: What Works Best for B2B? eLearning Excellence: Crafting Content for Diverse Learning Styles
                                                                                                                                                                                                                                                                                                  Short Vs Long Videos: What Works Best for B2B? eLearning Excellence: Crafting Content for Diverse Learning Styles
                                                                                                                                                                                                                                                                                                • Web & Graphic
                                                                                                                                                                                                                                                                                                  The Power of Visuals: Driving B2B Success Through Design 6 Ways to Make Skeuomorphism a Part of Your Design Strategy
                                                                                                                                                                                                                                                                                                  The Power of Visuals: Driving B2B Success Through Design 6 Ways to Make Skeuomorphism a Part of Your Design Strategy
                                                                                                                                                                                                                                                                                              • Marketing
                                                                                                                                                                                                                                                                                                • Account-Based Marketing
                                                                                                                                                                                                                                                                                                  Mastering ABM: 5 Essential Steps for a High-Impact Campaign How Account-Based Marketing and Marketing Automation Work Together for Optimal Results
                                                                                                                                                                                                                                                                                                  Mastering ABM: 5 Essential Steps for a High-Impact Campaign How Account-Based Marketing and Marketing Automation Work Together for Optimal Results
                                                                                                                                                                                                                                                                                                • Content Marketing
                                                                                                                                                                                                                                                                                                  Healthcare Content Marketing: Strategies That Drive Results in B2B 10 SaaS Content Marketing Tactics to Make Your Brand Unforgettable
                                                                                                                                                                                                                                                                                                  Healthcare Content Marketing: Strategies That Drive Results in B2B 10 SaaS Content Marketing Tactics to Make Your Brand Unforgettable
                                                                                                                                                                                                                                                                                                • Data Management
                                                                                                                                                                                                                                                                                                  Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                                                                  Fuel for Marketing: Data Management Transform your Lead Database with the Contact Washing Machine
                                                                                                                                                                                                                                                                                                • Information Security
                                                                                                                                                                                                                                                                                                  Securing Tomorrow: Top 8 Cybersecurity Forecasts for 2024 Cybersecurity in the Quantum Era: Protecting Against New Threats
                                                                                                                                                                                                                                                                                                  • CCPA
                                                                                                                                                                                                                                                                                                    CCPA Enforcement: What You Need To Know CCPA: What Marketers Need To Know
                                                                                                                                                                                                                                                                                                  • GDPR
                                                                                                                                                                                                                                                                                                    Is your Sales Team Ready for European Union GDPR? Why should U.S. businesses care about EU GDPR?
                                                                                                                                                                                                                                                                                                  Securing Tomorrow: Top 8 Cybersecurity Forecasts for 2024 Cybersecurity in the Quantum Era: Protecting Against New Threats
                                                                                                                                                                                                                                                                                                • Demand Generation
                                                                                                                                                                                                                                                                                                  6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                                                                  6 Landing Page Best Practices to Ace Demand Generation Why Going Omnichannel Should be Your Next Goal
                                                                                                                                                                                                                                                                                                • Digital Marketing & Analytics
                                                                                                                                                                                                                                                                                                  Here’s What Google Won’t Tell You About Performance Max Campaigns Google Analytics 4 News—Report Snapshots Templates Added, Aggregate Identifiers Improved
                                                                                                                                                                                                                                                                                                  • Conversion Rate Optimization
                                                                                                                                                                                                                                                                                                    Optimize Your Conversion Rate with Google Analytics Custom Reports Google Introduces AdWords Conversion Import for Salesforce
                                                                                                                                                                                                                                                                                                  • Search Engine Marketing
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                                                                                                                                                                                                                                                                                                Top 5 Digital Marketing Trends for 2019

                                                                                                                                                                                                                                                                                                Digital Marketing & Analytics

                                                                                                                                                                                                                                                                                                Top 5 Digital Marketing Trends for 2019

                                                                                                                                                                                                                                                                                                pankaj singh

                                                                                                                                                                                                                                                                                                Jan 25, 2019

                                                                                                                                                                                                                                                                                                3 minute read

                                                                                                                                                                                                                                                                                                “The only fashion that never fades: Digital Marketing.”- Sorav Jain

                                                                                                                                                                                                                                                                                                The digital marketing landscape that comprises of SEO, PPC, content marketing, and social media marketing has been quite progressive, more so in the last two years, than in the last decade. For 2018, we predicted that the world of digital marketing would be dominated by artificial intelligence, video marketing, augmented reality, social proofing, search, and customer experience marketing. In 2019, we couldn’t be more content that these predictions were a 100% accurate. Since you’re reading this, we’re sure that this year you want to take your digital marketing strategy to the next level. Here’s our quick take on the top 5 trends that we think would rule the digital marketing realm in 2019. Read on!

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                                                                                                                                                                                                                                                                                                1. Artificial Intelligence and Chatbots: AI has taken the world by storm. It can analyze search patterns and customer behavior and profile buyers, making a marketer’s life easier. AI helps marketers create pertinent content and hyper-personalize it, thus, creating unique customer journeys. AI-powered solutions can be referred to as the tools from the future bringing us this extraordinary mix of technologies like Machine Learning, Natural Language Processing, and Predictive Analysis. In 2019, we’re expecting more marketers to establish complex trigger-based campaigns, set-up predictive lead scoring, and invest in creating unique content at every stage of the customer journey.

                                                                                                                                                                                                                                                                                                Chatbots are here to stay as well. They help brands improve customer experience even in a contrived budget. Chatbots can be integrated into an application, a website, and even a social media platform. They’re quicker than humans in taking requests and providing any data-related requests. According to Grand View Research, the global chatbot market is reaching $1.2 billion with 24% annual growth rate and that 45% of end users prefer using them as a primary mode of communication in customer service. Undoubtedly, chatbots would continue to be an important part of digital marketing in 2019.

                                                                                                                                                                                                                                                                                                2. Voice Search: According to Canalys, the global market for voice search devices grew 187% in Q2 of 2018. Apple, Google, Xiaomi, Amazon, and other manufacturers collectively shipped 16.8 million units in Q1 of 2018. Voice search helps you multi-task and handle several other high-priority things that you may have on your plate. Siri, Google Home, and Alexa have already made us dependent on them and 2019 is when we’d see better voice search technology unravel.

                                                                                                                                                                                                                                                                                                3. Video Marketing: From being the ‘next big thing’ in content marketing, video is a norm now. The Social Media trinity (Facebook & Instagram, Twitter, and LinkedIn) is constantly emphasizing and investing in improving its video capabilities, primarily, because it’s directly proportional to higher engagement and customer retention. It leaves little to imagination and diminishes the grey areas that prospects/customers despise. Video is, now, a viral marketing method. Animoto’s 2015 Online and Social Video Marketing Study concluded that 4 times as many consumers would rather watch a video about a product than read about it. Last year, MarketingProfs found out that 56% of B2B marketers use YouTube to distribute content. Since statistics never lie, it’s safe to say that video will win the race of the most successful marketing medium in 2019.

                                                                                                                                                                                                                                                                                                4. Programmatic Advertising: Buying and selling online media using automation and AI is what programmatic advertising is all about. It encompasses online ads, TV and streaming modules, voice, and video to digital-out-of-home media. Companies make real-time decisions, using programmatic advertising, regarding the kind of adverts they wish to deliver to the customer. This trend is expected to accelerate all through 2019.

                                                                                                                                                                                                                                                                                                5. Content Marketing: 2018 was the year of content and we discovered that it’s the center of the online realm. We already have the ability to show personalized and localized content that can be distributed on the basis of IP addresses to our website visitors. Content Marketing is the quarterback of every digital marketing strategy. According to HubSpot, compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic. So, it’s a no-brainer why blog content creation is the second highest priority for companies. According to DemandGen Report’s 2016 Content Preferences Survey, 47% of buyers viewed three to five pieces of content before engaging with a sales rep. In 2019, content will continue to be the heart and soul of digital marketing.

                                                                                                                                                                                                                                                                                                These top 5 digital marketing trends are sure to give you a competitive edge in the market. The time to create your best digital marketing strategy is here and now. Now, get strategizing!

                                                                                                                                                                                                                                                                                                Want to ace digital marketing in 2019 like the pros? Contact Us!

                                                                                                                                                                                                                                                                                                Grazitti Interactive has got your back! Just drop us a line at [email protected] and we’ll take it from there.

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                                                                                                                                                                                                                                                                                                Artificial IntelligenceContent MarketingDigital MarketingSEO/PPC

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