The eCommerce industry is growing at a huge pace. And personalizing your customer experience is the key to thriving in the competitive world.
According to a report, 91% of consumers are more likely to buy from brands that show products based on their specific interests and provide them with relevant offers.
Personalizing user experience is an excellent way to improve customer engagement and increase your revenue.
In this blog, we will discuss 8 eCommerce personalization tips that will help you grow your business faster.
Effective Tips to Speed up Your Sales
Create Personalized Landing Pages
eCommerce landing pages are digital storefronts. A personalized landing page is the ultimate opportunity to enhance your marketing efforts, and convert your visitors into customers.
Studies have revealed that 85% of consumers are influenced by personalized landing page promotions. What’s more, personalized shopping cart recommendations influence 92% of consumers to complete a purchase.
You can provide a personalized experience on your landing page by creating content based on your user’s preferences.
Use website cookies to gather your customer’s information including recently viewed products, buying behavior, shopping history, etc.
This data will help you curate customized content according to your customers’ specific interests.
Display Recently Viewed And Similar Items Sections
Adding a “recently viewed items” section helps your customers easily find the products they previously visited and prompt them to buy.
Similarly, adding a “view similar item” section gets related products in front of your customers and nudges them to browse just a little bit longer.
Some of the benefits of adding these sections include-
- Creating a more efficient shopping experience for users since it’s easier for them to find relevant items
- Better opportunities to upsell and cross-sell
- Increased page views and length of time on your website, which eventually increases your search rankings
- Showing related products which increases awareness and may lead to a purchase later on
Did you know? By increasing your customer retention rate by 5%, you can increase your profits by as much as 95%!
Even though acquiring new customers is essential for business growth, retaining existing customers is where the long-term benefits reside.
This is why loyalty programs are vital to the success of your business.
With a well-designed loyalty program, it’s easier to connect with your customers and increase and maintain customer loyalty.
In fact, 64% of the retailers believe that loyalty programs are the best way to connect with their customers.
Loyalty programs gamify the user experience and increase repurchase rate, referrals, word-of-mouth promotion while fostering a community of loyal customers.
A Virtual Shopping Assistant
One of the most effective ways to deliver a unique and personalized experience to your customers is by offering them a personalized shopping assistant.
A shopping assistant not only saves your users’ time and effort but also helps them compare prices and fetch the best deal.
AI-enabled assistants can listen, understand, recommend, and even handle one on one conversations with customers to resolve queries quickly.
Display Customized Recommendations
According to a study, personalized product recommendations account for almost 31% of eCommerce revenues and have a significant impact on conversion rates.
Recommending customized products can improve customer satisfaction and average order value.
There are many ways to display customized recommendations, such as –
- Showing new arrivals on homepage
- Highlighting bestsellers
- Displaying what others bought
- Showing products frequently bought together
- Recommending products based on reviews
And much more!
You can also leverage email marketing to send personalized recommendations, which increases repeat purchases.
Convert Abandoned Carts
Cart abandonment is one of the biggest challenges eCommerce stores face. Personalization is an effective way to reduce the cart abandonment rate.
Sending personalized emails to your customers with attractive deals on the products in their carts persuades them to complete the purchase.
Besides, you can also use remarketing tactics to reduce the cart abandonment rates of your store.
Many shoppers require multiple touchpoints before they can commit to a purchase. Retargeting these shoppers with relevant ads helps remind them of the products they left in their carts. This tactic eventually encourages your customers to complete the purchase.
Geo Based Personalization
If your online store caters to the needs of customers worldwide, you should definitely consider geo-based personalization. Geo-based personalization can help your business in the following ways:
- Easy Communication: You can use geo-based personalization to communicate with your customers in their regional language. It allows the customers to read product descriptions in their native language, making it easier for them to navigate your store.
- Product Pricing: You can also offer prices in their currency so they do not have to go through the hassle of converting it.
Personalized Email Marketing
Email is one of the most important aspects of marketing in the 21st century. In fact, studies show that an email generates $42 for every $1 spent, which is an impressive ROI of 4,200%.
Adding a touch of personalization to your emails can go a long way in converting or retaining your customers.
You can use user data to send highly targeted emails to them based on what they have searched for, the items they left in their carts or added to the wishlist.
Moreover, creating urgency and scarcity is a great way to convert your emails faster. For example, you can add phrases like ‘last chance to grab it at a discounted price’, ‘offer expires soon’, ‘a few pieces left in stock’ in your emails in order to convert your customers fast.
Some of the email marketing personalization strategies are:
- Write a personalized email subject line
Using a personalized email subject line increases the chances of your email being opened. Per a study, emails with a personalized subject line are 26% more likely to be opened.
- Celebrate Birthdays and Anniversaries
There is no better way to provide a personalized experience to users than to offer discounts on their important days. You can send emails to your customers on their birthdays and anniversaries with a special offer for them. This way you can build a connection with your customers and convert them into brand advocates.
- Re-Engage Inactive Leads
Personalized emails are a great way to engage and win back your inactive customers. You can add discounts, and recommendations customized to meet the requirements of your prospects.
You can even add a special offer to give them a reason to come to your website again.
The main purpose of personalization is to make your customer feel valued and appreciated.
Fortunately, there are a variety of website personalization tools available that can help you know your customers’ choices and preferences and deliver a unique experience to them. As a result, your customers will be happy and your revenues will increase drastically.
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