As a devoted internet marketing person, I’ve been creating quality content for our website as well as for other promotion tasks, trying to please my Big Brother – Google! However, after the recent Panda 4.2 refresh, it seems that pleasing my Big Bother won’t be easy anymore.
Yes, you heard it right – finally, the most awaited Panda 4.2 refresh is here after almost 10 months of the last Panda refresh from Google. Although, the Panda 4.2 refresh was introduced on last Thursday, yet it will take some months to roll out completely.
What’s the impact?
Webmasters have not recently experienced any significant changes in their websites with the Panda 4.2 refresh. While this new refresh might not have an immediate effect on your website, it is going to be very significant over the next few months. This means that you can possibly see some random changes in your website rankings, taking place on the daily basis.
Panda 4.2 – a Refresh, not an Update
Panda 4.2 is all about improving the online user experience – which is why the refresh is an enhancement and not a version update. Google has confirmed that only 2-3% of the search queries will be affected by this refresh, which is considerably lower than the last refresh in September 2014.
Focused on the quality of content, Panda 4.2 refresh may bring a drop or spike in your website ranking randomly. If you are using high quality, unique content for your website, there is absolutely nothing for you to worry about. But, if you are copying the existing online content for your website, you’re likely to see a drop in your website ranking and traffic.
Panda 4.2 doesn’t necessarily have to be the end of the world for you. As long as you are using White Hat practices for your SEO campaigns and following the latest Google Panda Penguin updates & guidelines, you are more than safe in the Google kingdom – retaining your position in the global search engine rankings.