Until now, we all knew WhatsApp to be an app for messaging our friends and staying in touch with them. Many businesses have also started leveraging WhatsApp to deliver personalized experiences and stay connected with their customers.
And now, WhatsApp has introduced some new features that will take user engagement to the next level by introducing ‘Communities’ for their users. Using this feature, members will be able to create personal spaces on the basis of similar groups.
The main intent behind launching this feature was to make messaging more direct and central. The community admins within WhatsApp communities will now have more control over sending a single message to multiple groups – with just a click.
But how will businesses benefit from this new move? Let’s deep-dive into the multiverse of WhatsApp communities to decode it all.
WhatsApp Communities: ‘The What’
With communities, businesses will be able to take their groups to a larger level. Brands will be able to add a customized name and description to their community as well.
The unique aspect of this feature is that on creating a community, users will be able to create new WhatsApp groups and link them with their existing groups directly.
Every WhatsApp community will feature an announcements section. Admins can use this option to send messages to all group participants and will also be able to update members on any upcoming announcements.
Features of WhatsApp Communities and How Businesses Can Leverage Them
With WhatsApp communities, many businesses will be able to witness more streamlined management of member conversations.
In a single thread, admins can send messages to up to 5,000 members in one go. With this broadcast feature, brands will be able to introduce new products, announce events, and do much more.
Statistics suggest that 51%[i] of customers are more likely to purchase from a brand that offers live chat support. And what better medium than WhatsApp communities to do the same.
With WhatsApp communities in their corner, brands can:
- Deliver prompt customer support
- Mass-promote their services and products
- Make announcements
- Market products and services in an interactive way
What’s more, brands do not have to worry about individually adding each member to an announcement group. Once a user is a part of the WhatsApp community, they automatically become a part of the announcement group.
Also, any kind of message attachment can be sent to the members via WhatsApp communities. It can be in the form of an MP3, Zip file, voice message, video, GIF, doc file, and more.
How WhatsApp Communities Will Help in Business Growth
The Employee Workplace Technology Survey 2022 states that 31%[ii] of employees are already making use of WhatsApp for marketing/branding purposes.
This signifies that WhatsApp communities can be a game changer for brands to practice hyper-personalized selling and form more close-knit relationships with customers.
Secure Conversations for Mass Announcements
End-to-End encryption is a feature that WhatsApp is already known for. Brands will be able to communicate messages with their target community exclusively using WhatsApp communities. Users will not have the ability to forward messages, thus minimizing spam possibility.
Better Promotional Avenues With Prompt Support
Businesses will get an opportunity to reach a global audience with WhatsApp communities. Brands can use admin accounts to share numerous resources like blog posts, videos, etc., without worrying about promotion costs. WhatsApp communities also enable brands to deliver prompt, on-the-spot support to their customers.
Brands are all geared up to connect and grow with their external and internal audiences, stakeholders, and employees via WhatsApp communities. This new feature will eliminate the issue of spam in mass B2B messaging and enable brands to grow their customer base.
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