When you decide to launch your eCommerce store, the first thing you need to do is choose the platform you want to host it on. And while there are plenty of options to choose from, WooCommerce has been one of the most preferred platforms. In fact, it is a platform of choice for 26% of eCommerce businesses.
The numbers clearly indicate that it is one of the trusted platforms by new and existing businesses alike.
Wondering why it is so popular among eCommerce store owners? Let’s find out!
In this blog, let’s discuss in detail some of the features WooCommerce offers that make it a popular choice for eCommerce businesses.
Ready? Let’s go!
WooCommerce Features for eCommerce Stores
Some of the stellar features offered by WooCommerce are:
Free to Use
Today, eCommerce businesses are spoiled for choice when it comes to choosing a platform to build their website from the ground up. However, a majority of them come with subscription costs that often increase as you expand your business.
This is why WooCommerce is the silver bullet you need. You can use WooCommerce for absolutely free. The platform offers you a diversity of built-in features and supports more extensions to supercharge your eCommerce store.
Flexibility is one of the greatest advantages of using WooCommerce. It enables you to build your website with amazing features without having any technical expertise.
You can build a website using WooCommerce to sell just about anything – from physical products, and subscriptions, to memberships, appointments, and so much more.
Moreover, whether you want to sell an enormous variety of products or a single digital product, WooCommerce is the Swiss Army Knife of eCommerce applications.
If you have used WordPress before, it will become easier for you to run your eCommerce store on WooCommerce.
You will have an easy-to-use user interface that will make it a lot easier for you to manage your store, even if you don’t have any technical expertise.
Free platforms rarely allow customization in your eCommerce store, however, that is not the case with WooCommerce. WooCommerce offers a wide range of customization options that can help you improve its design and functionality significantly.
You can choose from more than three dozen themes available and create a store that reflects your brand.
Monitoring and analyzing the performance of your store is crucial to understanding what works and what doesn’t. Though the word “Analytics” might make you want to stick your head in the sand, WooCommerce simplifies this daunting task. It provides you with a built-in analytics system that gives you a bird’s eye view of all the statistics that you need.
The WooCommerce Analytics dashboard presents all the essential metrics you need, such as average order totals, sales by date, number of total sales, and customer-specific data, in a visually-pleasing, easy-to-understand way.
A Vibrant Community of Users
With over two million eCommerce businesses hosting their store on WooCommerce, you are never alone. Being a part of such a huge community ensures that support is readily available to you for any WooCommerce-related issues.
You can search your questions and problems online and get answers to your queries from expert developers or business owners like you. And if you still can’t find answers to your questions, you can always get help from the WooCommerce community, especially on Slack.
As an eCommerce store owner, the importance of top-notch security cannot be overemphasized. You need to ensure your customer information is secure while ensuring your inventory management system is untouched by hackers.
The Woocommerce platform is designed to offer you a highly secure eCommerce store. The WooCommerce community developers are constantly pushing updates that will address vulnerabilities before they can be exploited.
They also ensure that concerns are flagged immediately.
Social Media Integration
WooCommerce offers plugins and extensions that allow you to integrate your social media into your eCommerce store. You can use these plugins and extensions that allow you to add social share buttons on different categories and product pages.
You can also this integration to allow users to log in from their social media accounts for convenience and easy accessibility. This results in a simplified sign-up process on your website.
Some of the extensions also enable your users to share their website activity on their social media platforms. So, when they view or purchase a product, it can be announced on social media, contributing to the overall visibility of your brand.
Built-in SEO Functions
Since WooCommerce is a WordPress-based platform, it is designed to be discoverable by search engines. So, WooCommerce allows you to optimize for search engines.
For example, you can edit page and product URLs, write meta descriptions, and product descriptions, and publish customer reviews. All of these are stellar ways to increase your search rankings.
To Sum Up
If you are looking to build a robust and scalable eCommerce store, WooCommerce is one of the best choices available out there. Whatever your business niche is, WooCommerce can add charm to your business with its impressive features.
Ready to Build Your eCommerce Store? Contact Us!
Our eCommerce experts can help you build a robust, feature-rich, and scalable eCommerce store tailored to your specific business needs.
Should you have any more questions, you can contact us at [email protected].
[i] Barn 2 Plugins: How many websites use WooCommerce? Usage stats + Infographic 2022
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