Online communities have become the backbone of business operations.
We say this because of the plethora of advantages that these offer to businesses in the form of ROI, brand awareness, and customer retention.
Because of all these benefits, non-profit organizations (NPO) are also harnessing the power of communities to grow. Many NPOs are now going above and beyond the common methods of email marketing, articles, etc., and creating dynamic communities to engage with their audiences and build better relationships.
Let’s deep dive into the concept of community management for non-profit organizations and understand how it is useful for non-profit community managers.
Community Management for Non-Profit Organizations – The ‘Why’
Engagement with volunteers. Recognition from supporters. Contribution by donors.
Communities empower non-profit organizations to spread awareness and increase donations. It is a proven way to motivate advocates to sign up and work towards the cause.
But before that, you must strategize and set goals that you wish to achieve. Here’s a list of some goals:
- Onboard more volunteers
- Practice member retention
- Increase brand awareness
- Spearhead partnership opportunities
- Promote two-way knowledge exchange
Community Management Strategies for Non-Profit Organizations
With multiple conversations and activities taking place in the community, community management for a non-profit organization may seem like a tough nut to crack. However, with the right strategic approach, it can become smooth sailing.
Let’s take a look at some ways that you, as a non-profit community manager, can adopt to ace community management.
1. Draft Guidelines and Mission Statements for Your Community: Once you’ve established the goals that you wish to achieve from your community, the next step is to create a mission statement. By creating a mission statement, you can inform your community members about the rules to follow and acquaint them with the reason to create the community. Your mission statement should motivate your community members to actively participate in the community, follow the guidelines and values, and benefit from it.
2. Engage With Your Community Members: As a community manager for a non-profit organization, you must ensure that engagement in your community is always positive and serves a purpose. Your users will participate in the community only when they feel safe. Thus, it is essential to familiarize them with your community guidelines and win their trust. One way of doing this is by creating seed content. You can also ask your members to discuss topics that interest them and share their opinion. Two-way knowledge exchange is key to keeping your members hooked to your community.
3. Identify Your Super Users: Now that your community is up and running, it is essential to identify your community superusers. Being a non-profit organization, it is important to carve an impact on your target audience in order to attract them. Your community superusers can be an ideal medium to spread awareness about your cause and reap results.
Online communities tap into the needs of the users and give organizations (profit or non-profit) the opportunity to know their members better.
These serve as a medium to spread awareness about a specific cause. When done the right way, communities can prove to be an invaluable asset for a non-profit organization.
Wish to Create a Robust Online Community for Your Non-profit Organization? Talk to Us!
Team Grazitti has extensive experience in building multidimensional online communities that empower you to take your business to the next level. To know more about our CMaaS expertise, drop us a line at [email protected], and we’ll take it from there.
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