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      4 Reasons Why Businesses Choose Eloqua as Their Marketing Automation Platform

      May 12, 2022

      4 minute read

      Every business wants to get higher ROI and faster growth at a lower cost. But many of them struggle to align their teams, processes, and technologies to achieve these marketing goals.

      But if you use Eloqua as your marketing automation platform, you’re all-equipped to get a bigger picture of your data, deliver personalized experiences, and witness better ROI.

      Eloqua allows marketers to streamline, automate, and measure campaign effectiveness & workflows, so they can improve operational efficiency and grow revenue faster.

      In this blog post, we’ll talk about how Eloqua is a go-to platform for businesses and how it solves common marketing challenges to drive exceptional business growth.

      Why Eloqua is a Go-to Platform for Many Businesses?

      With enhanced capabilities designed to scale the needs of any business, Eloqua is the most powerful marketing automation platform with more than 400 applications and third-party platform integrations. It effectively builds the foundation for efficient and automated marketing campaigns by helping businesses focus on engaging with their target audience using personal & meaningful experiences. Here are other reasons why Eloqua is a go-to platform for many businesses.

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      1. A Complete Solution for Lead Nurturing: Today’s savvy marketers know that the key to successful lead nurturing is to deliver valuable and personalized content through various channels. Eloqua is a flexible platform that can help you distribute relevant content at every stage of your marketing funnel. It becomes a complete nurturing solution for your marketing campaigns by:

      • Segmenting the contacts to facilitate creating a unique customer profile (based on job role, industry, and title)
      • Personalizing messaging (after segmentation) to keep customers’ experience relevant, and converting them into brand advocates

      2. Seamless Email Campaign Management: Email is one of the most utilized marketing channels to target audiences and convert leads. With Eloqua’s dynamic content builder feature, you can deliver personalized content to various segments within a single send. It will allow you to show different content to different landing page visitors or email recipients based on attributes like title, income, industry, and more. Also, Eloqua offers seamless campaign management by:

      • Saving time by automating repetitive manual tasks
      • Simplifying and extending your data workflows with program triggers (such as changes in lead score or gaining a new contact)
      • Optimizing email sending time by assessing historical data (so you can send emails on the preferred day and time for each customer)

      3. Advanced Modes of Personalization: It’s no secret that personalization can improve the effectiveness of any marketing campaign. For this, Eloqua offers a rich set of features that will help you personalize email messaging, landing page content, and delivery timing in your campaign. Here’s how Eloqua provides advanced means of personalization:

      • Develop custom dynamic web forms with tailored design elements
      • Add SMS (to expand engagement) to Eloqua campaigns to personalize the experience based on customers’ digital behavior
      • Visual representation of marketing automation workflows to help you personalize content, improve engagement, and drive successful conversions

      4. Seamless Third-Party Integrations: The power of your MarTech stack is more amplified when you integrate Eloqua with your CRM. The integration allows you to synchronize leads, contacts, accounts, and activities into a one-click synchronization process. Also, Eloqua is compatible with an extensive range of content management systems ranging from Sitecore, Sitefinity, Skyford, to Drupal.

      3 Common Marketing Challenges Eloqua Can Help You Solve

      As the marketing spectrum is continuously evolving, even the savviest marketer has a tough time ahead with keeping up on recent developments in the marketing arena. However, if you use Eloqua as your marketing automation platform, it can help solve these three common marketing challenges in a breeze:

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      1. Data Normalization & Junk Management: Data is a valuable asset for any organization as it has become a differentiator between failing businesses and successful ones. In Eloqua, you can identify duplicate contacts by creating a deduplication rule and adding this to a program. This helps ensure that data points fed into the system are properly organized or labeled. Eloqua also ensures that you have access to clean and reliable data, paving the way to success for your marketing and sales teams. Also, Eloqua helps to protect data with capabilities like encryption, user access controls, and anonymization.

      2. Measuring the Impact of Your Campaigns: One common challenge that businesses face is measuring the true impact of their campaigns. Eloqua’s Closed-Loop Reporting (CLR) features allow marketers to tie revenue back to the campaigns that generated it. This way, you can measure the success of your efforts to create compelling campaigns.

      3. Generating Quality Leads: Generating quality leads that actually improve ROI is one of the common challenges that marketers face. With Eloqua, you can generate quality leads and track every touchpoint at every part of your sales funnel. Eloqua uses two defined sets of criteria to evaluate a lead:

      • Profile Criteria: It is explicit data that is based on a prospect’s demographic information such as industry, title, or company revenue. Based on the profile criteria, the lead is provided a profile score of A, B, C, or D.
      • Engagement Criteria: It is implicit data that is based on the prospect’s engagement such as a visit to your website and responsiveness to your promotions. Based on engagement criteria, the lead is given an engagement score of 1, 2, 3, or 4.

      Once Eloqua evaluates a lead against these two criteria, it combines the profile score and the engagement score and assigns the lead a lead score. A1 is the most qualified lead and D4 is the least qualified lead.

      The Bottom Line

      With Eloqua, marketers can easily adapt to the constantly changing marketing landscape and continue to focus on improving digital experiences. So, implement Eloqua in your marketing operations and ensure seamless marketing operations to help you grow traffic, generate more leads, and complete inbound marketing campaigns at scale.

      Want to Know More About All the Superpowers of Eloqua That Can Grow Your Business? Let’s Talk!

      Our Eloqua experts will be happy to play a part in taking your Eloqua operations to the next level. Just drop us a line at info@grazitti.com, and we’ll take it from there!

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