As a scaling business, a powerful marketing automation platform like Eloqua can be your closest ally to support your modern marketing activities.
It allows marketers to streamline, automate, and measure campaign effectiveness & workflows, so they can grow their business better. However, many marketers find it challenging to extract the most out of their Eloqua instance.
It doesn’t matter if you’re flying high in the success stratosphere, there is always room to optimize the various components of your strategy to turn your portal into an even more effective revenue generator.
In this blog post, we’ll talk about how you can maximize the use of your Eloqua instance for effective lead nurturing, increased revenue, and better reporting.
How to Get the Best Out of Your Eloqua Instance
Strengthening the use of your marketing automation platform is foundational to the success of your business. And Eloqua is a robust marketing automation platform that is simply designed to reinforce the impact of your marketing efforts. There are several elements within Eloqua and when you get each one of them right, that’s when you can strengthen the use of your Eloqua investment. Here are the elements we’re referring to.
1. Email Campaign Management
To get the most out of your Eloqua investment, you need to ensure that your emails are landing in the right inboxes to the right people at the right time. Running aligned email campaigns from one central place means better customer experience and business growth. Also, to monitor your campaign’s performance, Eloqua allows you to easily access reports and performance metrics right from the campaign canvas.
2. Eloqua Advanced Intelligence
Advanced intelligence features within Eloqua allow you to personalize content for your customers. Features like email fatigue analysis enable you to classify contacts into nine email fatigue levels, from inactive to oversaturated. Also, Eloqua Advanced Intelligence applies data science to predict behaviors and powers a seamless customer experience.
3. Eloqua Integrations
Disparate systems and data silos are the two roadblocks to business success. Integrating your Eloqua instance with your MarTech stack will help you to power your business to achieve a much wider range of tasks by enhancing the current capabilities of your existing software. Also, Eloqua is compatible with an extensive range of tech tools like Salesforce, Microsoft Dynamics, and Hootsuite for you to easily deliver a cohesive CX across your tech stack.
4. Database Management
A clean database is crucial to power your marketing and sales strategy. An accurate and managed Eloqua database can help you extract insights efficiently, update information quickly, improve lead generation and segmentation efforts, and ensure high data quality.
5. Eloqua Consultation
Whenever you’re selecting a new product or solution, the company behind the technology is equally important. So, it is crucial to find the right vendor and consulting partner that can understand your business requirements. When you search for a vendor, evaluate the following things:
- If they optimize or integrate your Eloqua instance based on business processes.
- If they can maximize ROI with highly segmented campaigns that get the right message to the right prospect at the right time.
- If they can minimize rework and downtime and make sure your Eloqua migration (to or from) is done right.
6. Eloqua Audit
Bad and duplicate data in your Eloqua instance can lead to ineffective use of your marketing budget. It is crucial for your Eloqua instance to function at its optimum to bring desired marketing results. Therefore, you should take an in-depth audit of your Eloqua instance to ensure you’re improving the accuracy of your demand and lead generation initiatives.
By getting these elements right, you can strengthen the use of your Eloqua investment and be on your way to generating more pipelines, closing more deals, and providing a positive customer experience.
And if you want to know more about how to strengthen the use of your Eloqua instance, we’ve got you covered. Here is a detailed eBook on how you can amplify your marketing ops with Eloqua.
Wish to Maximize Your Eloqua Investment? Let’s Talk!
Our Eloqua experts will be happy to play a part in taking your Eloqua operations to the next level. Just drop us a line at [email protected], and we’ll take it from there!
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