Over the past few years, the tasks and responsibilities of marketers have increased significantly. Especially with the constantly evolving digital space and customer behavior.
Customers increasingly expect personalized and multichannel experiences. And marketing automation providers like Oracle are leaving no stones unturned to create tools that will enable marketers to swim through this hypercompetitive environment.
Oracle upgrades Eloqua and other products quarterly, every year, with new features, user requests for improvements, and bug fixes from earlier versions.
Recently, Oracle Eloqua has announced its 23A release, in February 2023.
With this new release, marketers can operate more intelligently, get better data insights from their reports, and much more.
In this blog post, we’ll share our take on the key highlights of the 23A release that can be a game-charger for your business.
Top 10 Oracle Eloqua 23A Release Highlights
With the new Oracle Eloqua 23A release, businesses will be able to better monitor their audiences and the level of engagement.
Let’s dive into them.
1. Connect Oracle Eloqua & Oracle Cloud Account
You can access and manage any Oracle Cloud Subscription of your company from a single location with an Oracle Cloud Account. The Oracle Eloqua order provisioning mechanism will be modified so that Eloqua will also be one of the services visible within your company’s Oracle Cloud Account.
There won’t be any changes to how you or your users use or manage Oracle Eloqua, and you’ll be able to control who in your company has access to your Oracle Cloud Account.
What Will Change?
- All Oracle Eloqua users will have their own Oracle Cloud Accounts created prior to the 23B release (May 2023).
- With the release of Oracle Eloqua 23A, administrators must log in to Eloqua and provide details for your company’s Oracle Cloud Account.
- Up to April 14, 2023, current customers can enter information for their Oracle Cloud Account starting with the number 23A. In Settings > Security > Cloud Account, Oracle Eloqua administrators can evaluate the new Cloud Account pages.
2. Enable HTML Markup for Insight
Now, you can use HTML markup to customize reports and dashboards by adding design elements. Pretty cool, right?
Available to use in:
- Analysis Editor
- Analysis Properties Dialog
- Column Properties Dialog
- New Calculated Measure Dialog
- Dashboard Properties Dialog
3. Report on Email Frequency by Email Group
You can view a breakdown of the total number of emails sent by email groups with the New Email Frequency by Email Group Report. This will enable you to enhance your campaign performance and track email deliverability.
4. Report on Website Setup
Oracle Eloqua is updating the dashboards and reports that could previously be accessed within the Visitor Profiles, Query Strings, and Page Tagging sections of the platform.
In the future, when you access website setup reports (Visitor Profiles/Tracking, Query Strings, Page Tagging), Oracle would directly link you to the pre-built dashboards and Insight Reporting sections.
5. Enhancement in Salesforce.com App Integrations
The features of Salesforce.com Integration app will now be in Controlled Availability as opposed to General Available. These features include syncing updated values of picklists from Salesforce.com to Eloqua, triggering default Lead and Case assignment rules in Salesforce, and checking for any email address changes before running an import and updating the changed email addresses.
The following features are added:
- Users can choose to sync their Campaign Member IDs with Oracle Eloqua on Upsert Action using an optional parameter. Also, if a callback to Oracle Eloqua occurs, sync the Campaign Member IF.
- Pagination can help limit the number of shown messages in daily reports.
- You can now add all security groups to the imported users after processing.
- Controlled Availability: Set attribution of Salesforce Campaign Member status updates.
- Controlled Availability: When importing data, implement complex SOQL queries using LastSuccessfulUpload.
6. Segment Filters for SMS
There are now additional filter parameters for SMS status and activities:
- SMS – Phone Number Opt-In/Out: Filter contacts based on their consent status of their phone number for SMS, along with other factors, for instance, filter phone numbers on the basis of the country it belongs to or only filter mobile numbers, etc.
- Response to Any SMS: This will sort contacts based on their SMS reply activity across various keyword categories and other evaluation criteria.
Note: Oracle Eloqua can be upgraded to include SMS functionality. Users who have enabled SMS will eventually have access to this.
7. Enhancement in SMS Launchpad
The SMS Launchpad now offers the following asset management options for folders, such as:
(iii) New Folder
- The move panel’s search bar can now be used to look for folders.
- The panel’s navigation experience has also been improved.
Note: Oracle Eloqua can be upgraded to include SMS functionality. Users who have already enabled SMS don’t need to take any further measures.
8. Add Outlook to the User Admin’s License Section
The Microsoft Outlook add-in for Oracle Eloqua Sales Tools now checks if you have licenses for both Engage and Outlook.
- In 22C release, we were introduced to the Outlook license. The license can now be used to control Engage users and their access to the Outlook add-in.
- Users need to have both Engage and Outlook licenses in order to use the Outlook add-in. For all security groups in 22C with an engaged license, the license was enabled.
- Disable the Outlook license to stop using the Outlook add-in. The add-in will automatically update upon the release. Users can still use Outlook while it is being updated.
9. Automate Certificate Management
Certificate Management now includes a Domain Name System (DNS) tab that shows information about the DNS configuration and suggests any necessary updates. With this new feature, you won’t have to worry about buying, handling, and renewing SSL certificates anymore. Users on PODs 3 & 4 are now included in the controlled availability program.
10. Improvement in Form Application API 2.0
There will be a change to the details of the response when creating, editing, or retrieving a form using the Application API 2.0.
What Will Change?
- When you use the Application API 2.0 endpoints to create, update or retrieve a form, the response you receive will include all the fields present on the form, whether they are mapped or not. This information is necessary to update Contacts, Accounts, and Custom Objects with the data collected from the form. Previously, the response body only returned fields that were part of the processing steps when the form was generated or changed.
- Moreover, if a single form receives several concurrent modifications, it will result in a “409 Conflict” response.
This new release has some highly anticipated enhancements that improves segmentation capabilities, provides new reporting options, enhances integrations with other software platforms, and more. And, as an Eloqua user there’s no better time than now to leverage these enhancements and features to scale and optimize your marketing operations. So, are you ready to use these new updates?
Ready to Maximize the Value of Your Oracle Eloqua Instance? Talk to Us!
If you need any help implementing Oracle Eloqua or creating a winning marketing campaign with Eloqua, our Oracle Eloqua experts can help you do that easily. Just drop us a line at [email protected] and we’ll take it from there.
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