An elegant presentation is more than just fancy slides; it’s about building a smooth workflow!
In the age of digital marketing, webinars are considered to be an effective tool in a marketer’s arsenal. These have become a popular marketing tactic to grow your business because they result in unparalleled reach, engagement, and conversion rates.
With all the design work that goes into finding and designing content and developing webinars, it can be easy to forget about the actual content delivery. But the way you deliver your webinar content at ‘pre’ and ‘post’ stages is just as important for those in attendance.
Before you can start planning and executing webinar marketing campaigns, it’s important to have the right tools on hand. A marketing automation platform like Eloqua can be your best bet to manage the nuances of your webinar planning and execution.
In this blog post, we will explore how Eloqua can help you create effective webinar workflows and scale your marketing efforts.
6 Eloqua Features to Make Webinar Management Simplify Hosting Webinars
Webinars are a great way to reach global audiences and Eloqua empowers marketers to seamlessly integrate their webinars with their CRM and marketing automation platforms.
Here are the top Eloqua features that are equipped to make webinar management easy:
1. Automated Webinar Workflow via Eloqua
This feature is ideal for those who have multiple webinars planned each day. Once a registration form for a webinar is submitted, Eloqua creates an email invitation and performs many follow-ups in a pre-built automation process. This automated workflow is ideal for businesses that produce consistent content throughout the week or month to be distributed to the audience.
2. Data Segmentation for Lead Nurturing
When building a data-driven marketing program, you need to be able to segment your audience into different campaigns. Eloqua helps you quickly build and create those segments by allowing you to collect information on the interests, job titles, etc, of the audiences. This allows marketers to personalize their messages in a timely fashion and follow up with just the right audience at the right time.
3. Campaign Canvas for High-Performing Emails
Email, much like a webinar, can be extremely effective in engaging and converting customers. The biggest challenge marketers face is creating content that stands out. Businesses with Eloqua as their marketing automation platform use the Campaign Canvas wizard to design highly creative emails that resonate with their audience. This helps webinar registrants to be less overwhelmed and more focused on their message.
4. Registration Pages for Better Conversion
Eloqua allows marketers to create an eye-catching registration page with a call-to-action button. When users register for your webinar, you can see exactly how your webinar registration page is performing and receive real-time data on conversion rates. What’s better than that? This is just one of the features that help you optimize your marketing efforts based on real results and not just gut feelings.
5. Custom Forms to Simplify Data Collection
As anyone who has ever created a form knows, getting users to submit that form is only the first step. In order to get real leads from a webinar registration form, you need to be able to collect and collate that information. Eloqua allows you to create custom forms that capture all the necessary information and seamlessly integrate it into your CRM system, so you can follow up and nurture leads in an organized manner.
6. Reports and Dashboards for Data-Driven Decisions
Eloqua provides marketers with all the necessary tools for analytics to make better business decisions. It provides an in-depth look into the reports and dashboards to make it easy to see who is converting and why. In addition, reports can be exported into other marketing automation platforms or even Excel if you prefer a different format.
Ensuring you have an effective workflow for your webinar will help you deliver a more enjoyable experience for your audience. And as one of the larger players in the marketing software space, Eloqua has helped businesses across all industries to become more effective in their marketing efforts. Their ability to provide a singular platform that covers all digital marketing needs makes them a force to be reckoned with.
Do You Wish to Delight Your Target Audience With Webinars? Let’s Talk!
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