How simple it is to use Amazon to shop, Airbnb to book a stay, or Zomato to order a pizza!
It’s simple to understand which buttons to press and how to navigate.
But what if you run into a complicated or difficult to understand website or app?
Typically, you leave.
The harsh truth – poorly designed products don’t last very long and competitors with good and easy designs will take your place with the blink of an eye.
That’s why it has become crucial for businesses to keep their design game strong.
Let’s find out what good design is capable of and how it communicates to your target audience.
Understanding Good Design
The idea of “good design” seems deceptively obvious. It is more than just beauty, it has a brain.
Good design is a discipline that helps to comprehend, interact with, and improve the world around us, notably by making people’s lives better. It goes beyond aesthetic appeal. Good design performs, wins over, astounds, and accomplishes its goal. It visually engages customers and communicates with them.
Good design evokes feelings, and feelings affect how customers behave and make decisions.
What Are the Business Benefits of Design?
Good design in business improves effectiveness, efficiency, and the worth of your products. It benefits brands in the following ways:
- Makes a good first impression
- Helps building customer loyalty
- Creates a stronger brand identity
- Sets you apart from the crowd
- Motivates people to take action
Good Design Communicates Products to the Market
Spend some time considering communication. What makes your communication effective?
Awareness of your audience, recognising their need, listening to them, and communicating it through your product or service.
Design is a form of a dialogue! It has the appropriate visual elements to convey a message. What makes a design “good” is its overall purpose and message, as well as how well it is communicated.
Let’s learn how good design effectively communicates:
- Understands the Need of Your Audience: By identifying users’ pain areas, design speaks to your targeted audience according to their needs and traits.
- Listens More: Design makes the user its priority and listens to its users’ needs. It attempts to understand what they want and then advances based on the feedback.
- Takes Control of Passive Communication: Even when a user is not actively engaging with the design – the layout, colors, fonts, labels, and icons convey a message to them.
- Connects Non-verbally: Everything visually displayed on an interface is a form of user communication—such as text, photos, audios, videos, hierarchy, white space, etc.
Principles of Good Product Design
Have you ever come across Zendesk’s website?
Similar to how their products and services are designed, Zendesk’s website is customer-focused.
Zendesk has done a fantastic job with their website by emphasizing excellent customer care from the start of the design. Visitors to the website can access the whole experience at their fingertips from the top fold of the homepage by signing up for a free trial, viewing a software demonstration, and clicking to connect with a sales representative.
Now let’s talk about Grammarly!
Its website has extensive scrolling, practical minimalism, and motion. However, its flat design, which takes up the entire screen, is its most notable feature.
On mobile devices, this improves responsiveness and load times. The information is conveyed using a flat design that is simple to read and intuitive. And look! With a star rating and user count, you get some social proof right away.
The field of design is dynamic. Every month, trends and technologies change, much like tactics and strategies. However, there are some fundamental principles in design that shape how the field develops and lay the groundwork for advancements.
Let’s look at some of the design principles to create winning product designs.
Start With a Vision
Understand the context of the product before you begin to design it. Vision will aid in defining a destination by concentrating on the ideal user experience that you’re aiming for.
Know Your Customer
Finding user needs is the first step in design. You won’t build the proper thing if you don’t understand the wants of the user. Analyze data, do research, and consult users. Delivering results is important, but we can’t accomplish that without understanding the wants and expectations of our customers.
Less is Better
Effective design results from clarity and simplicity. Aim for making the design easy to understand for your customers. Don’t go with the statements like “it’s always been that way.” Making anything simple usually requires more and harder labor, but it’s the correct thing to do.
Go Beyond Expectations
There are numerous products in the market that customers enjoy using. However, only a handful truly astound people for being significantly superior than others. Excellent product design should aim to surpass expectations and go above and beyond the bare minimum. It ought to provide an experience. It should strive to amaze its users.
Consistency is the Key
Wherever possible, we ought to employ the same terminology and design patterns. When this isn’t achievable, we should make sure our strategy is consistent to ensure that people are familiar with our services. However, this shouldn’t prevent us from changing or upgrading them in the future as we discover more effective methods or as user demands evolve.
It’s for Everyone
Good design is accessible. Everything we create ought to be as inclusive, readable, and legible as is practical. Your design should create needs. It can influence people to use your product, making it a necessity. Let’s begin by keeping the needs in mind.
Like a well-written book, good design is effective. Each phrase is chosen in a way that leads the reader through a sequence of concepts that convey a larger message. We can all produce excellent designs if we carefully evaluate the themes we want to convey, carefully select the design’s “language,” then solicit feedback from others on what we said. Bottom line: Good design is a wise business choice!
Want to Make Your Product the Market’s New Favorite Thing? Talk to Us!
Our design experts can help you to create winning designs. For more questions, just drop us a line at [email protected] and we’ll take it from there.
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