Businesses work pretty hard to drive traffic to their website.
So, it’s plausible that they don’t want to block the potential leads with a pop-up that slows their progress and makes them immediately leave their website.
After all, exit-intent pop-ups are known to result in drastic results in conversions because these are cleverly designed to be used specifically at the moments when your reader is about to leave your site.
So, what’s the best way to design an exit-intent pop-up that converts? Well, it should be eye-catching and educational, for starters!
While pop-ups might be a great way to increase your conversion rates, some pop-up designs are not as effective.
In this blog post, let’s discover how exit-intent pop-ups work and seven tips on how you can create an exit-intent pop-up that converts.
How Do Exit-Intent Pop-Ups Work?
The Exit-Intent Pop-Up is so named because of its aim; it is designed to keep your readers on the page and encourage them to take action. When a reader is on the brink of leaving, you want to make sure that they don’t. So, when an exit-intent pop-up triggers, your potential customer will see exit-intent as a final hop into an otherwise missed opportunity for some free information.
The best exit-intent pop-ups work because they give your readers something of value right at the moment when they are about to leave your website.
Exit-intent pop-ups are a tool for generating new leads. They go a step further than just asking users to sign up for your newsletter or buy your product to close the sale by offering an additional incentive in exchange for their email address.
7 Sure-Fire Tips to Create Attention-Grabbing Exit-Intent Pop-Ups
The key to turning your readers into buyers is to offer something of value right before they click away. However, there are a few ways you can use exit-intent pop-ups to make your customers more likely to convert.
Here are seven ways to create an effective exit-intent pop-up:
1. Focus on Simplicity
The design of the pop-up should not be complicated, it should look like a simple and elegant stop sign. The pop-up must be as easy to read as possible. It would be confusing if the reader has to work extra hard to understand what he is supposed to do.
2. Use Images
You can use images to make your pop-ups eye-catching. You can use images to create some interesting and attractive designs for your pop-up. Include your logo and company name in the image so that customers will get the impression that you are as authentic as it gets.
3. Embed a Catchy CTA
The CTA in the exit-intent pop-up should be catchy so that it will capture the attention of your readers and they should feel compelled to click on it. The message must be clear.
4. Prepare a Quiz
Quizzes are a great way to generate leads but they can also be used to help you better understand your readers. Prepare a quiz for your customers to take. Make it short and simple so that your customers can complete it in seconds.
The questions in the quiz must be all about you. You can give some interesting facts about your company. This is one of the best strategies to use to get more subscribers and capture their emails while making them feel like they’re getting to know your brand better and connect with you at a deeper level.
5. Give Them a Way Out
Most people don’t like it when they are forced to stay on a page. Most of the time, people don’t even want to complete the forms and share their email addresses. It is better to let them go if they want to leave your form rather than forcing them to continue. Allow your readers an out that also gets them closer to what they want.
6. Give Them a Chance to Win
People like prizes! The only way to get something for free is to win it, right? Instead of making it seem like they’re giving you something in exchange for their email address, make sure that your prize is always something your audience would want. This is an especially great option if you’re offering valuable resources (like eBooks or other PDF files) or a discount on your product or service.
7. Personalize Their Experience
Today, nothing makes a customer feel more special than when you recognize them by what they need at that exact moment. Send some personal and behavior-specific messages to your customers just to make them feel special. This will encourage them to get back in touch with you and maintain a relationship with your company.
Exit-intent pop-ups are an absolutely amazing way to generate more leads. They make it so that customers don’t feel like they’re being forced to share personal information. They spend very little time filling out the form, and if they do decide to opt-out of getting your emails, you can be sure you are fostering a meaningful relationship with them instead of just making a transactional one.
Want to Create Exit-Intent Pop-Ups That Boost Engagement & Sales? Let’s Talk!
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