Salesforce Chatter is a tool that allows businesses to facilitate collaboration and knowledge sharing among their internal and external stakeholders. You can share data, send/receive files, brainstorm new ideas, and conduct surveys or polls with your customers and prospects leveraging your Chatter page.
Despite offering immense benefits, standard Salesforce Chatter looks very basic and offers limited components. Since its standard UI doesn’t go along with the branding aspect of any website, it results in an inconsistent user experience. Therefore, it is advisable to customize your Chatter page as per your business needs and branding guidelines to deliver a seamless user experience.