In today’s increasingly competitive marketplace, delivering a personalized customer experience is no longer a “nice to have” – it’s an expectation.
Customers demand a more immersive experience and are gravitating toward brands that pay attention to their specific needs. And if you are able to meet your customers’ expectations in regard to personalization, you will be rewarded with increased loyalty and revenue in the years to come.
However, delivering a personalized experience can be a time-consuming and difficult task.
Sitecore’s personalization tools help you understand customer buying behaviors, allowing you to tailor content and deliver the most personalized experiences.
Let’s dive deeper and learn how Sitecore helps you deliver a personalized experience.
Ready? Let’s go!
Classification of Personalization in Sitecore
Here, personalization relies on data.
Sitecore allows you to understand your visitor’s intent by pulling data in from various sources such as the pages they’ve visited, and their engagement rate. With the help of this data, you can set up rules and provide your visitors with the content they need, when they need it.
This personalized content is also called conditional rendering.
In adaptive personalization, Sitecore allows you to dynamically adapt the content and messaging shown to your website visitors based on the visitor’s behavior on the site. This happens in real time, thus the content your visitors see is completely relevant to their browsing journey.
Historical personalization uses rules to personalize the content based on the past activities or behavior of a customer or a visitor rather than the current session.
A visitor’s past profile matches are saved in the contact behavior profile which includes profiles, profile cards, and personas matched based on the understanding of their past interactions with the website.
Sitecore has a feature that allows you to test personalization rules you’ve applied to the variants of a component. If any personalization rule does not perform well, it can be reported and removed.
Organizations can also use personalization tests to asses which type of content is working with certain segments of visitors.
Sitecore allows testing at three levels, including:
- Page Level Testing – Test two or more pages, or versions of pages, against one another.
- Component Testing – Measure value provided by differing components.
- Content Testing – Measure value provided by differences in text, media, etc.
A/B testing allows you to measure the effectiveness of digital content. It compares versions of the pages containing different content to discover what works best for website visitors, and which best delivers against marketing and organization goals.
Multivariate testing uses the same core mechanism as A/B testing. A multivariate test consists of a number of variables; layout, content, components, and personalization.
It compares a higher number of variables and provides more information about how these variables interact with one another. The purpose of a multivariate test is to measure the effectiveness of each design combination.
To Sum Up
Today, brands have to provide personalized experiences to build deeper relationships with visitors and convert them into loyal customers.
However, they need to do it in a way that doesn’t feel overly invasive. Brands need to show their audience they have heard their needs and understand what they are looking for.
Therefore, carefully listening to what your customers want and using appropriate strategies to offer them experiences tailored to meet their expectations is the way forward.
Want Help Implementing Sitecore Personalization? Contact Us!
Should you have any questions, drop us a line at [email protected], and we will take it from there.
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