There are nearly 3.58 billion internet users in the world in 2017 alone. With the world’s total population standing at approximately 7 billion, this means that over 50% of the population is connected online!
Given the proliferation of the internet, businesses are now using it at a large scale to reach prospects. It is safe to say that the traditional methods of marketing are being thrown to dust, and it is only going to be digital first mostly. However, digital marketing has been around a lot longer than you may think!