There are nearly 3.58 billion internet users in the world in 2017 alone. With the world’s total population standing at approximately 7 billion, this means that over 50% of the population is connected online!
Given the proliferation of the internet, businesses are now using it at a large scale to reach prospects. It is safe to say that the traditional methods of marketing are being thrown to dust, and it is only going to be digital first mostly. However, digital marketing has been around a lot longer than you may think!
Digital Evolution: A Quick Flashback
The field of marketing has experienced an evolution like no other – from being only creativity driven to technologically driven as well. The term Digital Marketing was first used in 1990, and 1994 saw the launch of Yahoo! Google, and MSN. Yahoo! Web search came live in 1998, LinkedIn in 2002, and Gmail and Facebook in 2004.
Digital Marketing: The Impact Now
According to Forbes, US Digital Marketing spend will be approximately $120 billion by 2021. Not surprised yet? Let’s take a look at the top 4 things that happen every minute in the digital space-
1) 70,000 search queries are made on Google
2) 650 videos are uploaded on YouTube,
3) 1 million status updates are written on Facebook
4) A whopping 150 MILLION emails are sent every minute!
With so much activity taking place in the digital space, it would be safe to say that digital marketing is here to stay.
Digital Marketing: Expect the Unexpected
As per Gartner’s CMO Spend Survey, 98% of marketers think that offline and online marketing is merging. In other words, digital marketing is now marketing in a digital world. The mobile revolution has resulted in the customer using a minimum of three devices, thereby providing more data to marketers and a greater opportunity for engagement.
Marketing Automation: Everyone’s Favorite Tool
In the digital marketing industry, marketing automation is the way to go forward. In fact, according to chiefmartec, marketing automation grew by 36% from 2016 to 2017. Marketers are tapping into the power of automation, thus bidding adieu to mundane tasks in the workplace. From scheduling emails, automating social media posts to maintaining and segmenting contacts, automation helps you exceed your revenue expectations.
Digital Marketing at Grazitti: Powering Amazing Results
As a full-fledged digital marketing agency, we strategize an integrated approach that defines the apt mix of Search Engine Optimization (SEO), Paid, Social Media, and Content Marketing, delivering targeted traffic to your online assets. Our personalized digital marketing initiatives drive quality traffic to your website, build your online brand presence, and generate qualified leads to grow your business.