Higher Logic’s acquisition of Vanilla has taken the community space by storm. This major announcement by the two big names in the community space has got all community enthusiasts thinking of what’s next.
Kevin Boyle, Chief Executive Officer at Higher Logic says:
“We’ve witnessed some major changes, especially over the past year. But one thing that remains consistent is the power of human connection.”
The past year brought in a dramatic shift in the way people connect and engage with each other. And communities is one space that has been constantly bringing people together, thus, highlighting how invaluable they are.
Let’s understand how this merger will revamp the community landscape and what the future beholds.
What Does This Acquisition Mean for the Market?
With this acquisition, the two leading community engagement platforms aim at empowering their customers to adopt a more humane approach, offer a space to collaborate, inspire, and build engaging and connected experiences for their users.
When Higher Logic started its journey in 2007, its aim was to provide its customers with a platform to help associations build engaging destinations, retain their members, and grow their organizations. And even with this acquisition, Higher Logic’s commitment to the association market will not change. Higher Logic will be increasing investments in online communities while continuing to grow in the B2B and B2C landscape.
With more interactions happening digitally, communities have become critical for almost every organization, and with these two community forces aligned, they’ll be in a better position to create a pre-eminent online community solution.
Vanilla’s commitment to innovation in engagement and its expertise in addressing key business use cases in the B2B and B2C market complements Higher Logic’s success with B2B technology companies in providing scalable community engagement programs.
How Will This Acquisition Impact Users?
Together, Higher Logic and Vanilla will provide their users with a wide array of choices and objective-driven community engagement solutions that align with the unique requirements of their customers, use cases, and industry.
But what does this acquisition mean for Vanilla’s customers and partners? Here’s the low-down:
- Vanilla will maintain investments in both community products
- Vanilla users and customers can remain on the platforms they enjoy today
- Vanilla will have additional support on thought leadership to improve customer engagement and amplify CSAT
By joining forces with Higher Logic, Vanilla gets an edge with better resources to support the community engagement needs of their users and provide them with more choices to meet their needs.
Together, they hold extensive experience in building communities that will give them an ability to build a deeper repository of knowledge and best practices to continue building and innovating with community products.
What Does the Future Look Like?
By acquiring Vanilla, Higher Logic aims to harness Vanilla’s strong market position and exceptional growth over the years. The combination will work towards serving and delighting current and future customers, unlike any other community platform.
They plan to scale and accelerate growth to increase investment in the global community and corporate markets with cutting-edge community solutions and continue to build human-focused engagement platforms that deliver powerful online communities for the next generation of community users. Their focus is to bring their engagement solutions to expand their reach and explore new markets, geographies, and figure out new opportunities in the community space.
With the combined engagement expertise of more than 400 professionals and deep industry know-how of the core markets, Higher Logic is all set to foster its existing and potential customers to gain a competitive edge and deliver exceptional customer experiences.
Want to leverage the true power of online communities and boost business growth? Talk to us!
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