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      Fostering Blue Sky Thinking in Salesforce-Powered Communities

      Dec 06, 2022

      3 minute read

      “Creativity is seeing what others see and thinking what no one has ever thought” – Albert Einstein

      Creative idea generation is the key to business success. It helps you evolve as a business and gives your team inspiration to envision a better future.

      And one of the popular ways to generate ideas is through online communities. Businesses are increasingly using the ideas component in online communities hosted on Salesforce Experience Cloud.

      It enables community members to post, vote, and comment on ideas. These ideas can help you take your business to a whole new level. However, when we talk about ideas, creativity is important.

      And that’s where Blue-sky thinking comes into the picture.

      Blue-sky thinking means brainstorming without any limitations. It can be referred to new and unfamiliar thinking, exploring ideas beyond boundaries, and without any sort of constraints.

      At Grazitti, we understand its importance and have therefore developed IdeasPro – a solution that levels up idea generation in Salesforce-powered communities.

      It goes beyond the standard features of ideas component in Salesforce Experience Cloud for effective idea management, gamifies the idea sharing process, and creates an environment open to new ideas.

      In this blog post, we will take a look at the factors that limit creativity in a Salesforce-powered online community. Also, how you can promote Blue-sky thinking, the importance of an idea management solution, and the key things to consider while choosing one.

      So, let’s begin!

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      Factors that Limit Creativity in a Salesforce-Powered Online Community

      The factors that might be limiting creativity in your online community hosted on Salesforce Experience Cloud-

      • Unorganized approach to ideas management
      • Too many ideas, all at once
      • Communication barriers between you and community members
      • Challenges at the implementation stage

      If we look at it from a business perspective, just having ideas is not good enough. In order to be effective, great ideas need to be implemented.

      When ideas get stuck, it is important to identify the bottlenecks. Then there must be a filter that sorts out all the relevant ideas and helps a business put them to use.

      Promoting Blue-Sky Thinking in Salesforce-Powered Community

      Let’s take a look at how you can promote Blue-sky thinking in Salesforce-powered communities:

      • By Taking an Organized Approach to Creativity for Idea Generation

      You need to follow an organized approach to creativity by defining the objectives or topics that you want ideas on. This makes idea generation streamlined and you get a variety of suggestions, right from the smaller ones that make some impact to your goals to the bigger ones that you would call innovative.

      • By Breaking Free from The Limitations

      You must not rule out any solutions that can guide you towards innovation. Out-of-the-box ideas are the ones that generally deliver the best results for organizations.

      • By Framing Thinking Patterns

      You can frame the thinking patterns of the users by expanding their scope of imagination and encouraging them to think beyond boundaries. This enables them to put forward ideas with explanations and without restrictions.

      Importance of Idea Management in Salesforce Experience Cloud

      Idea management in the Salesforce Experience Cloud allows you to –

      • Create a culture where innovation is promoted
      • Generate the most creative ideas
      • Enhance customer engagement and experience
      • Make your decision making better

      The default idea management in Salesforce, however, currently has some limitations.

      It is not yet compliant with Salesforce LEX. As a result, you need to switch from LEX to Classic in order to access ideas from your Salesforce-powered community.

      Apart from this, it misses out on the search options, which as a result, prevents you from accessing information about idea creation.

      Key Factors to Consider While Choosing the Right Idea Management Solution

      Let’s take a look at the key factors that you need to consider in order to choose the right idea management solution in Salesforce-powered communities.

      • It must be easy to onboard and user-friendly
      • It must remove similar ideas that already exist in the community
      • It must have gamification capabilities, which enable you to boost engagement and motivate users to contribute with ideas
      • It must allow you to prevent bad/abusive words
      • It must map the accounts of the members that have posted an idea or commented on one
      • It must provide you with the flexibility of defining idea management according to your business needs

      The Bottom Line

      Driving innovation is one of the most important things to make your business successful. And ideas are the lifeblood of organizational growth.

      By promoting blue-sky thinking in your Salesforce-powered community, you can get out-of-the-box ideas and see the innovation bar going up.

      To leverage the most out of ideas in Salesforce and overcome the limitations of its standard idea management, Grazitti product experts have come up with IdeasPro.

      Want to Learn More About IdeasPro? Let’s Talk!

      So, if you’re looking for an idea management solution for your Salesforce-powered communities, Grazitti’s Salesforce experts can assist you. Should you have any more questions, feel free to drop us a line at [email protected] and we will take it from there.

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