Have you ever been in a position where you want ideas from your team but don’t know how to make them contribute?
If so, you are probably not alone!
Many community managers often experience this issue when managing ideas in the Salesforce Experience Cloud.
So, what’s the solution? How can you simplify idea management in your Salesforce-powered community? And how can you motivate people for participation and acknowledge their contribution in the community?
In this blog post, we will learn about it in detail. So, let’s start by understanding the ‘Ideas’ feature in the Salesforce Experience Cloud.
‘Ideas’ Feature in Salesforce Experience Cloud
The Ideas feature in Salesforce Experience Cloud caters to community members that post, vote on, and comment on ideas. You can consider it as a virtual suggestion box that provides you a final verdict on how particular ideas are performing.
You can further organize your community into smaller groups by creating zones that reflect product groups, customer types, and special interests or customer types.
How Gamification Helps in Idea Management
Getting people to collaborate on an idea has always been difficult and this is where gamification can help. Gamification is a way to encourage the community members to share ideas through engagement and participation by offering them rewards, points, and badges when they participate in an idea.
Besides, it also encourages people to be on board and gives them the opportunity to submit innovative ideas and contribute to the development of other people’s ideas. There is constant feedback to acknowledge their contributions and help them advance in the innovation process.
Here are some of the ways gamification can help engage people to share ideas in a community:
- People are naturally motivated to participate in an idea, especially when the change has a personal impact on them. Being a part of the change gives participants a sense of control. And they believe that they are leading the change.
- People are more motivated when they feel that they are contributing to something bigger than themselves. They want community managers to recognize their contribution and reward them when they participate in and share an idea.
- People want to be a part of a successful idea. Not all of the ideas that are submitted are implemented. But people do share new ideas when they feel appreciated and rewarded. Idea generation also rises when community managers hold specific rewards for the people whose ideas get the most upvotes or are implemented.
Gamification brings in that excitement and healthy competition among community members to add ideas, get involved, and participate. This not only helps a community thrive but also leads an organization on a path of innovation.
The Best Way to Manage Ideas on Salesforce-powered Communities
Idea management teams should work on gamifying ideas in Salesforce Experience Cloud in order to engage and motivate people to take part in idea projects.
And to gamify idea management in the Salesforce Experience Cloud, Grazitti has added gamification to the list of features of its idea management solution – IdeasPro. This Salesforce-native app comes with more than 20 out-of-the-box features to help manage ideas in your Salesforce-powered communities.
The new gamification feature that has been added to IdeasPro is called LeaderBoard. With this feature, you can reward community members with badges and points when they create, comment, or vote on an idea. It enhances user engagement and makes the experience of collecting feedback and ideas more exciting.
By enabling ‘LeaderBoard’ in IdeasPro and customizing the level names and thresholds, you can allow users to earn points and ratings. This also encourages frequent and meaningful activity in the community. As more community members participate, the overall quality of ideas improves, which means that everyone benefits from a vibrant and creative collaboration in your community. You can enable and customize Leaderboard settings according to your requirements.
In a world where a good idea can be worth a lot more than a way to make money, companies can no longer depend on a small group of smart people to do all the thinking. Instead, companies need to use the knowledge and variety of ideas from everyone including their customers, employees, and partners to break new grounds. And that’s where gamifying ideas management in your online community can play an instrumental role.
Want to Increase User Engagement and Make Feedback and Idea Collection More Fun in Your Salesforce-Powered Community? Request a Demo Today!
And if you want to explore how gamification makes idea management easier, our Salesforce experts will be happy to pitch in. For more questions, just drop us a line at [email protected] and we will take it from there.
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