We all know THAT super-profitable marketing in today’s day and age.
The one that effortlessly builds brand awareness and credibility, and gives businesses a chance to follow their consumers’ activities or potential buyers.
If you haven’t guessed yet, we’re talking about social media marketing!
Interested in finding out more?
In this blog post, we look at how social media marketing can be utilized for business growth, as well as how you can choose the right marketing agency to ensure a high return on investment.
Let’s dive in!
5 Benefits of Social Media Marketing
1. Creates Brand Awareness
All businesses have a common objective—to increase brand recognition and awareness.
That is because customers buy from brands that they are familiar with. In fact, an average of 5 to 7 impressions are required for people to remember your brand!
Social media is a cost-effective method of promoting your business. Even if you decide to use sponsored ads, you’ll find that they are quite inexpensive and flexible.
You can use social media platforms like Facebook and Instagram to tell your brand story and why you provide the services you offer to keep your audiences hooked.
What’s more, each employee has his or her own network of contacts, which you can leverage to promote your brand.
2. Higher Conversion Rates
With increased recognition, your business gains more opportunities for conversion.
Social media marketing gets a human touch when brands create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends.
More likely than not, your target audience will mention your brand to a friend when your product or service is needed, thus resulting in more traffic and higher conversion rates.
3. Helps You Gather Data About Your Audience
Audience research is key to keeping the conversion rate high.
Firstly, compile data of your existing customers and social media audience. Some data points you might want to consider include age, location, time zone, language, spending power, and interests.
Secondly, use social listening to find conversations about your brand. Monitoring relevant keywords and hashtags reveal what people are saying about you and your competitors online.
Lastly, understand what your target audience wants from your social channels. Does it solve their challenges? Address specific pain points?
As a result, you will be able to cater to their needs and earn more sales.
4. Build Brand Authenticity
Being transparent and consistent in your messaging and branding initiatives helps you leverage brand authenticity.
If you are authentic in everything you do and speak, customers are more likely to do your marketing through word-of-mouth.
This not only builds stronger connections but also provides a certificate of being genuine and real to your customers online.
5. Build an Online Community
Building an active community around your brand on social media requires planning and engagement.
Every active engagement brings users closer to your brand. They increase your brand visibility on the platform.
Your employees and customers foster brand affinity as they help you reach new audiences with your content by generating immediate likes and shares.
Having an engaged community, therefore, is critical to growing a business.
The Best Practices for Business Growth With Social Media Marketing
1. Positioning is Everything
Positioning refers to the space a brand occupies in the minds of customers and how it differentiates between the products of its competitors.
A strong positioning gives a product a USP (Unique Selling Proposition).
In a market cluttered with tons of products offering similar benefits, a good brand positioning gives your product an edge over others and gives you the ability to charge a higher price.
Therefore, work towards creating products/services that not only stand out but also cater to the needs of your customers.
2. Treat Your Brand as a Client
Treat yourself like a client to grow your business with social media marketing.
Just as you identify your client’s objectives and dedicate your time to work on growing their business, do the same for your business.
If you work for clients and not on your brand, you will not get to close deals with new clients.
3. Be Smart With Your Lead Generation Efforts
Firstly, use the right lead generation tools i.e. use formal lead generation software to organize and store your leads.
Secondly, create amazing offers for all different stages of the buying cycle and offer Call-to-Action (CTA) for these offers wherever possible.
Lastly, keep your messaging consistent and deliver on your promise.
This ensures that you are striving to reinvent your lead generation approach by focusing on instilling confidence in customers by rewarding the prospects that engage with incentives.
Why Hire a Social Media Marketing Agency?
Using social media effectively requires vast experience and time in planning and nurturing to deliver business growth. An agency specializing in social media marketing can help you achieve this.
Along with saving time, you will be able to utilize their expertise and resources to reach more target audiences and get a greater return on your investment.
Therefore it’s important to find a social media marketing agency that is well equipped with the required skills and resources.
Here are a few reasons why hiring a social media agency is essential –
1. They Identify and Engage Your Target Audience Effectively
A social media marketing agency is able to correctly define your audience along with analyzing your competition. This is necessary because not every social media functions the same way and each of them serves a diverse audience.
Since social media platform has become a melting pot of people from varied backgrounds and places, a social media agency can easily help you reach your target audience and engage them while addressing their pain points.
Take a look at this effective social media engagement strategy that works.
2. They are Creative People
You must approach social media marketing agencies for their creativity.
Should your posts be in the form of images or videos? Which platform is the best?
All these are creative decisions social media marketing agencies make at the right time with the right audience.
3. They Plan and Execute Strategies
Social media strategy is of no use until it is executed to ensure success. Some of the best practices of execution include –
[a.] Post regularly and be consistent
[b.] Deliver engaging content
[c.] Monitor performance
[d.] Keep track of competitors
To roll out an effective social media campaign, you can use our customizable social media content calendar template.
4. They Are Experts
There’s a learning curve to social media marketing and it takes a lot of time and testing to understand it, let alone succeed at it.
Moreover, social media is constantly changing.
You need to think about how you measure ROI, your SEO keyword and strategies, and so on.
Therefore, it’s important to track these changes and adapt to them to gain profitability.
This can only be achieved if you hire a social media marketing agency that is expert at what they do and is aware of the best practices.
5. They Have Dedicated Resources
Besides professional expertise and experience in the field, an agency can also help boost your social media marketing campaign with all the right tools.
You won’t need to subscribe to any software services or buy any equipment.
Because they have it all.
6. They Save Your Time
From creating a social media strategy to implementing it, a lot of time is needed if you choose to do it yourself.
Social media posting and responding are time-consuming tasks.
However, you can rest easy knowing that an expert team is working to keep your social media presence desirable for your target audience.
This enables you to get more done without having to learn the ins and outs of social media.
7. They Calculate and Measure Results
When working with an agency, you get timely access to analytics as proof of measuring the effectiveness of social media campaigns.
While this may seem like a minor thing, but it gives you a clearer picture of which strategies work best for your campaign.
The best judgment in hiring a social media agency is based on all of these factors.
Finding one for yourself might seem daunting at first but it only becomes rewarding when you start to see the results they promised to deliver.
So that’s it for how business growth with social media marketing happens for increasing customer engagement.
While social media marketing may seem daunting at first, your business can greatly benefit from it with the right preparation and tools. When correctly implemented, social media marketing can be cost-effective and yield high ROI.
Are your social marketing campaigns paying off yet?