Here’s Why Your Website Needs a Revamp

Your website is your business’s prime face online.

Being one of the biggest means of attracting and converting visitors, it single-handedly deals with your business’s most valuable and money-making aspects.

Hence, it needs to constantly keep up with the market changes and evolving customer habits.

But unfortunately, most businesses tend to ignore reinvention as it can seem overwhelming.

Many think that since their current website is working fine, there is no need for a revamp.

However, given today’s competitive landscape, the question should no longer be ‘Is my website working fine?’ but rather ‘How can it be better?’ because, at the end of the day, your website is one of the leading factors for users to decide whether or not to invest in your business.

Think about it.

Your website is the first impression of your business, a reflection of your operations, and a premier sales and marketing agent. If it is outdated, it can seriously undermine your business’s value and reputation.

Signs Your Website Needs a Revamp

Today, it’s more important than ever to keep your website fresh and distinctive. Here are some signs that you should look out for to decide whether your website needs a redesign.

High Bounce Rate:

A high bounce rate implies that visitors are not finding what they are looking for on your website. So, they are abandoning it for better alternatives.

Low Conversions:

There can be multiple reasons for a low conversion rate such as the price, product copy, and missing CTAs. But the key reason is often the overall poor user experience of the website.

Outdated Design:

If the website design has not been updated in years, it might be failing to attract and engage visitors. In worst-case scenarios, it could be damaging to how customers perceive and value your brand.

Non Responsiveness:

Consumers, today, access the web through a range of devices such as smartphones, tablets, and TVs. If your website is not responsive on these platforms, you are not only restraining your reach but also missing out on a lot of potential revenue.

Technical Issues:

If the website takes too long to load, does not load properly on mobile devices, is frequently exposed to cyber attacks, or has limited functionalities, your website’s tech infrastructure is in need of an upgrade.

Business Expansion:

As you scale, your business goals change. And more often than not, your old website needs to be updated to align with your new set of goals and business strategy.

Goals That Can Be Achieved With Website Redesign

Your business goals will determine the extent of your website redesign. Depending on the areas you want to optimize and the benefits you want to reap, your website overhaul strategy will vary. Let’s take a look at some of the common goals of website revamping.

Rebranding:

If you are changing the direction of your business, merging with other microsites, or trying to shake any negative associations with your business, website revamping is a great way to hit that ‘reset’ button. You can redesign certain aspects of your website or go for a complete overhaul depending on your business requirements.

Boost in Traffic:

A well-designed website is of no use if it fails to attract visitors. Driving good traffic is one of the primary goals of a website. Investing in search engine optimization and content marketing is an excellent way to do this.

This is because an SEO-optimized content-rich website has a 434%^[i] higher chance of being ranked on search engines. But to create, manage, and update SEO-friendly content on your site regularly, you would need to migrate to a CMS (content management system). And if you are already using one, you can further optimize it by integrating it with suitable SEO plugins.

Up-to-date Website:

An outdated website is not just limited to design. Your CMS platform and tech stack also count. If the version of the CMS you are using is outdated, it won’t be able to support new features and functionalities.

Furthermore, it can expose your business to security risks and breaches. By keeping your website’s technical infrastructure up-to-date, you can easily keep hackers at bay and win your customers with an excellent user experience.

Revenue:

The purpose of your website is to maximize your business reach and revenue. But if your sales and marketing objectives are not successfully aligned with your website, it is going to impact your KPIs. In such a situation, a website redesign with a meticulously planned strategy might just be the solution you need.

How to Plan a Website Revamp?

A website revamp involves many steps and can be a challenging process. To execute it well, it is always a good idea to plan the project strategically.

Take a closer look at your existing website and its issues to build a revamp plan that addresses them effectively. This can include:

• Evaluating your current KPIs
• Determining your website revamp goals
• Defining branding and messaging
• Reviewing target audience
• Analyzing the competition
• Protecting high-value assets
• Choosing the right tech stack
• Securing the website

With these steps in check, you are ready to plan, build, optimize, and launch your new website that wows your customers and maximizes your ROI.

Summary

A website revamp can do wonders for your business’s bottom line. Besides ensuring optimal performance, it can help you improve business visibility, offer better user experiences, increase traffic and conversion, and cultivate customer loyalty to fuel business success.

Interested in Doing a Website Redesign But Wondering Where to Start? How Much Time It’ll Take? What Will Be the Cost? Schedule a Free Consultation With Our Experts Today!

References –

[i] ConstantContent – 24 Blogging Stats You Need to Know