Black Friday is one of the busiest shopping days of the year.
In fact, the Black Friday sales reached a whopping US$ 273.1 billion[i] in 2022.
Now, that speaks a lot!
Gone are the days when Black Friday was a one-day deal. Today, most retailers are offering huge discounts starting as early as Wednesday or Thursday with extended store hours.
Hence, it’s time for online merchants to buckle up and get ready for Black Friday with an amazing eCommerce marketing plan. This will help you boost your customer engagement, average order value, conversion rate, and more.
So, without further ado, let’s dive in to learn more about Black Friday eCommerce marketing strategy.
Start Preparing Ahead of Time
While there is an opportunity for sales to increase dramatically during Black Friday, there are two factors working against it:
1. The opportunity time frame is too small.
2. Your competitors out there are vying to win your customer’s attention.
That said, it becomes important to start planning your marketing strategy or your Black Friday events on time. It will help you increase the number of subscribers and will give you more customers to target.
Starting campaigns ahead of time helps your customers know your brand beforehand.
More the people, the better the chances of conversions.
Enhance Your Retargeting Spend
Someone leaving your site does not mean that you have lost them forever. Give them ample chances to complete their purchase by retargeting through social media, emails, or display advertising.
You may also use abandoned cart emails to lure them to your website. This way you convert those window shoppers into email subscribers, social media followers, and even your loyal customers.
To know what else you can do to make your website prepared for the Black Friday frenzy, read this insightful blog post.
Measure Your Campaign Performance
When the stakes are higher, it’s even more important to take action at the right moment. You may be doubling down on an ad or putting a full stop to a campaign that isn’t going well. But you will be able to do it on time only when you are able to measure the success of your campaigns.
This will help you target the right message to the right audience at the right time.
You may use a best-fit tool like Google Analytics, Kissmetrics, Hotjar or so for your online business to measure the results and take advantage of them.
Offer Best Deals
Stay ahead of your competitors by making sure that the offers you are delivering, stand out.
The most important thing here is that your callout text within the images is clear. This will attract the audience with a clear message for what you are trying to offer your audience. To make it more interesting, you can also add a CTA that instills a sense of urgency with a limited time offer or so.
As the holiday season approaches, you certainly have a lot of options to promote your brand. However, the most important thing is to start it on time and have a strategy ready with you.
Also, a successful Black Friday has to have impressive deals and offers that appeal to the users and generate more interest.
Need Help Making A Black Friday eCommerce Marketing Strategy? Contact Us.
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