Hardly had the Dreamforce 2018 ended when the news of another Salesforce acquisition broke out.
On 5th October, the company signed an agreement to buy Rebelmail, a venture-backed marketing technology startup that develops interactive email solutions for businesses to enhance their direct marketing services.
The acquisition is a step towards beefing up Salesforce’s Marketing and Community Cloud capabilities and bringing them on par with its more successful Sales and Service clouds.
Rebelmail allows consumers to shop and write reviews through email. Although that might not sound like much of an advantage, it actually is. Recently, one of the Rebelmail customers reported a 55 percent increase in customer reviews.