Search engine optimization is a priority for digital marketers because of its impact on search rankings.
However, Google constantly updates its algorithm to improve user experience.
Therefore, it is vital for marketers to keep a watchful eye on the SEO landscape and adapt to evolving trends.
It’s now time to evaluate your SEO strategy for 2024 and analyze which trends are beginning to make an impact on the market.
In this blog post, you’ll learn more about the top 9 trends to watch out for and skillfully navigate the ever-shifting SEO landscape. Let’s get started!
Top 9 SEO Trends to Watch Out for in 2024
1. Embracing AI-Driven Content Generation is Key
AI content generation platforms such as ChatGPT and Bard have turned the game around for SEO. Businesses are increasingly leveraging these platforms to create high-quality content at scale.
AI also enables you to identify and incorporate relevant keywords and phrases to optimize content for search engines. Therefore, it’s important to embrace AI-based content generation to boost efficiency and streamline SEO.
2. Visual Search Optimization is the Future
Google Lens and AI have joined hands to integrate images into the algorithm and introduce a multimodal search approach. However, this will involve the use of heavy images, which can slow down page speed and negatively impact search engine rankings.
It’s worth noting that extensive visual elements impact Core Web Vitals (CWV) and PageSpeed metrics, as well as user experience. As a best practice, ensure that images are optimized using the recommended format and size.
For instance, if your website provides instructions on how to prepare pasta, ensure that you have optimized images. Additionally, incorporate the ‘Recipe’ schema markup to help Google understand that you’re referring to pasta.
3. Reverse Outreach to Remain a Smart Link Building Strategy
Navigating link-building can be challenging because the traditional approach involving sending outreach emails doesn’t always work. A strategic approach entails finding a keyword your competitors are using to discuss a similar topic. Reverse outreach leverages existing keywords and content trends to organically attract backlinks and improve domain authority.
Once you’ve identified such a keyword, craft a compelling narrative, gather valuable information, create high-quality content, and fine-tune it. Publishing it can create a domino effect, which will eventually increase organic website traffic.
4. Voice Search Optimization Will Be the Next Big Thing
Voice search will help you improve website ranking. With voice assistants such as Alexa, Siri, and Google Assistant coming into the picture, it is highly likely that 2024 will be the year of voice search.
More than ‘typing’ keywords, ‘speaking’ keywords will make an impact on brand interactions and customer experience.
Therefore, ensure that you optimize your website for voice search to reach a wider audience. Here’s what you can do for voice search-optimized content:
a. Target long-tail keywords similar to the ones used in voice search queries.
b. Write in a conversational tone that sounds natural to a voice search user.
c. Use structured data vocabulary to provide context to the search engine.
d. Add FAQ to website content, answering voice search queries.
5. Video Content Will Play an Important Role
Leverage video content platforms such as Instagram, TikTok, and YouTube to improve the placement of videos in search results. Creating high-quality content is critical to both SEO and video marketing.
In addition to this, the title and description of your video should be keyword-rich, clear, concise, and relevant to your video content. Ensure that you use tags that describe video content so that search engines understand the context of your video. Furthermore, transcribing your video makes it accessible to viewers and helps search engines index it accurately.
6. Implement User Intent Optimization for a Higher E-E-A-T Score
User search intent optimization adds relevance to the content. It’s important to understand the type of intent, i.e., whether it is informational, navigational, transactional, or commercial.
Once you’ve identified this, use Google Search Console to analyze keywords that will help you rank. Create comprehensive and informative content and update it on a regular basis so that it remains fresh and relevant.
Focusing on what your audience wants and creating content relevant to queries will increase your chances of a higher Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) score.
Providing high-quality, people-first content is the thumb-rule to improving SEO ranking and showcasing author expertise and experience. Add author bios to content to establish transparency.
To make content trustworthy, ensure that brand reputation stays on top and that negative reviews are responded to promptly.
7. Mobile-First Indexing to Become the Norm for Search Engines
Mobile-first indexing done efficiently will help you make a significant impact on SEO. This is an important practice because Google web crawlers prioritize indexing responsive content over the desktop version. A mobile-friendly website is easier to navigate, creating better user experiences.
Mobile-friendliness, mobile-optimized images, and content will help you improve page loading speed. In times when smartphones are transforming the way we interact, leveraging these tips will help you attract website traffic.
8. The Rise of Augmented Reality Will Transform SEO
AR-enabled content will become prevalent in search results in the form of virtual product demonstrations, interactive maps, and 3D models.
Search engines are starting to experiment with ways to incorporate AR into results pages. For instance, Google Lens enables users to search for information about objects around them by pointing their camera.
AR-specific ranking factors based on the level of interactivity and user experience are expected to emerge. Using descriptive meta-data and relevant keywords will help you optimize AR content and markers for SEO.
9. Blockchain & Web 3.0 Will Revolutionize Data Security
Since blockchain data is stored on a network of computers, it aids decentralized data storage and makes it difficult for hackers to access or manipulate SEO data.
Blockchain transactions are verified by the network of computers that make up the blockchain, which makes it difficult to intercept these transactions.
Blockchain can be used for data provenance tracking, which is crucial while identifying and eliminating fake or manipulated SEO data. This technology reduces reliance on intermediaries such as SEO agencies and consultants, which gives website owners more control over campaigns.
SEO hacks have changed over the years, which makes it critical to keep an eye on evolving trends to give you a competitive edge.
Stay up-to-date with organic search trends for 2024 and equip yourself with core SEO components to increase search engine visibility.
Prepare for the Future of SEO. Begin Today!