An effective eCommerce SEO strategy is a must-have for online businesses.
It not only helps your business rank higher on search engines but also attracts quality prospects and converts them into loyal customers.
However, SEO keeps evolving. To hit the right spots and stay on top of your game, you’ll need to constantly upgrade your eCommerce SEO strategy.
An effective way of doing this is to keep an eye on the latest trends and embrace them.
Leveraging the right trends will help you easily scale your SEO and maximize ROI without stretching your resources.
This blog post discusses the top 6 eCommerce SEO trends that will help you take your eCommerce business to the next level.
6 Best eCommerce SEO Trends To Follow
1. Optimize for Voice Search
Voice search is gaining momentum and slowly replacing manual typing, especially among young users.
However, ranking for voice search is not an easy task. Devices that enable voice search tend to list only one-three top results for a given query.
To land that spot, you need effective voice search optimization.
Here’s how you can enhance your voice SEO:
- Target question keywords and long-tail keywords
- Use conversational language
- Prioritize local SEO
- Utilize schema markup
- Optimize for mobile
- Capture featured snippets on Google
- Ensure quick loading of your website
2. Boost the Use of Video Content
Videos help increase engagement time on your website and play a crucial role in the overall customer journey.
According to reports, 94% of marketers say that videos help users better understand products and services, and 84% agree that videos help improve conversion rates.
Video is the most popular and preferred content format used by marketers to rank on search engines. Here’s how you can use video for eCommerce SEO:
- Demonstrate products in action
- Compare products/services with those of competitors
- Tell stories around your product or brand
- Conduct tutorials on how to use the product/service
- Organize Interviews with experts
- Present testimonials from happy customers
3. Invest in Social Proof
Savvy customers are always on the lookout for previous customer experiences to form their perception of your product.
Reports suggest that an average consumer reads 10 online reviews before making a purchase decision.
Investing in social proof is key to building brand trust and authority among consumers.
Here are some ways to generate social proof for your eCommerce store.
- Show real-time statistics such as the number of people viewing/purchasing a product
- Add customer reviews and feedback on product pages
- Facilitate celebrity endorsements or influencer marketing
- Create case studies to share customer success stories
- Highlight media mentions
- Display trust seals, certifications, and badges on your website
4. Prioritize Mobile First Indexing
mCommerce is growing rapidly with sales projected to reach a whopping $710 billion by 2025.
Hence, optimizing your eCommerce website for mobile is now key.
Mobile-first indexing refers to a method of search engine ranking that makes use of the mobile version of websites to organize SERP items.
Quite simply, it prioritizes user experience to ensure that users are navigating sites easily, regardless of which device they use.
Mobile-first indexing has a major impact on boosting site traffic and engagement.
Here are some ways to adopt it in your business:
- Implement mobile-first design
- Put content first
- Organize web pages to be navigation-friendly
- Have bold and consistent CTAs
5. Utilize Product Schema Markup
Product schema allows you to add specific product attributes such as availability, ratings, and prices to your product listings.
This type of structured data makes your organic listing information-rich and helps it stand out on SERPs.
Product schema markup has many properties that help both users and search engines understand the data on your page.
This increases your chances of showing up on SERPs often and users clicking on your website and purchasing the product.
6. Leverage Augmented Reality
Augmented reality (AR) is an immersive technology that blends real-life environments with virtual elements.
AR in eCommerce allows customers to experience the product/service in their environment before actually committing to buying it.
This reduces the return rates for retailers and helps increase conversions.
It also aids in providing a truly omnichannel shopping experience that enhances customer engagement.
Moreover, with the development of the metaverse, AR in eCommerce will only rise in prominence. So, it’s better to jump on the bandwagon sooner than later.
The Final Note
Following the latest eCommerce SEO trends is essential to increasing your visibility and ranking higher on SERPs.
However, not all trends work the same way for every business. It’s important to understand which trends you should follow and how.
Conducting a digital marketing audit will help you diagnose your website’s search engine friendliness and uncover areas of improvement.
This will go a long way in planning a highly-effective eCommerce SEO strategy for your business.