Simplified: Top 8 Salesforce Summer ’25 Release Updates for Marketers, Admins, and Developers

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Top Summer ’25 Release Updates for Marketers
Top Summer ’25 Release Updates for Admins
Top Summer ’25 Release Updates for Developers

The sun’s out, and so are the exciting new features in Salesforce’s Summer ’25 release! 

From streamlined development tools to advanced AI capabilities, this update is packed with everything you need to improve your Salesforce experience. 

Whether you’re aiming to optimize processes or add powerful new functionality, these updates offer the solutions you’ve been waiting for. 

Let’s explore the features that will make your Salesforce journey smoother, faster, and more impactful than ever before!

Top Salesforce Summer 2025 Release Updates 

We’ll walk you through the most powerful updates and show how they’ll help you stay ahead of the curve. Ready to dive into what’s new and why it matters to you?

Top 8 Salesforce Summer ’25 Release Marketing Cloud Updates

1. AI-Powered Reporting and Flow Automation

What’s New:
Einstein now supports new data models for Engagement Frequency and Scoring. You can use AI elements in Flow Builder to split journeys based on predicted engagement. Send Time Optimization insights also show directly within your flows.

Why It Helps:
You no longer have to guess when or what to send. AI guides your decisions and helps deliver messages at the right time. The reports show exactly how well your strategy is working.

2. Campaign Designer (Beta)

What’s New:
This is an AI-based planning tool that creates campaign drafts for you. It analyzes past campaign data and suggests messages, delays, decisions, and channels.

Why It Helps:
Instead of working across slide decks and spreadsheets, you get a campaign plan within seconds. You can edit it and launch quickly, which saves time and boosts productivity.

3. Custom Campaign Builder Interface

What’s New:
Now you can build multi-step journeys from scratch in the Campaigns interface. Add Flow elements, content, and audience criteria without switching between tools.

Why It Helps:
Everything happens in one place, so you work faster with fewer errors. It gives teams full control from start to finish.

4. Upgraded Content Tools

What’s New:

• Access to raw HTML for any email
• Repeater blocks that show related content, like purchases or cases
• Personalization for images and buttons using merge fields

Why It Helps:
You can create polished, personalized emails without custom code. These tools help you scale your design and stay on brand.

5. Integrated Personalization Recommendations

What’s New:
Salesforce Personalization can now feed suggestions like products, content, or services into repeater components within emails.

Why It Helps:
Relevant recommendations increase clicks and conversions. This built-in feature removes the need for third-party tools or extra setup.

6. Cross-Channel Reporting and Link Tracking

What’s New:

• Track clicks on custom links that lead to external sites
• Expanded deliverability insights in performance dashboards
• Better analytics for external page views
  

Why It Helps:
Marketing happens across multiple channels. These updates help you understand how all your efforts work together and which ones deliver the best results.

Marketing Cloud Account Engagement (Formerly Pardot) Updates

7. Custom URL Tracking and More Dynamic Lists

What’s New:
You can now use custom URL data like UTM parameters for segmentation. Create up to 100 real-time updating lists per business unit, an increase from the previous 25.

Why It Helps:
You can segment audiences more precisely based on their actions. Real-time updates mean your lists stay accurate, which improves targeting and engagement.

8. WhatsApp in Engagement Studio

What’s New:
WhatsApp is now a native channel in Engagement Studio. You can send messages, track opens, and view replies alongside other campaign steps.

Why It Helps:
WhatsApp offers high open and response rates. Adding it to your marketing flow gives you another direct way to engage with prospects, especially on mobile.

Top 8 Salesforce Summer ’25 Release Updates for Admins

1. Refresh Individual Dashboard Widgets (Now Generally Available)

What’s new:
Users can now refresh individual widgets within a dashboard, rather than having to reload the entire dashboard each time they want updated data from one section. This was previously in beta.

Why it helps:
This gives users more autonomy and significantly improves performance, especially on dashboards with multiple data-heavy widgets. It reduces system load and waiting time, making reporting faster and more efficient for teams.

2. Send Report and Dashboard Subscriptions from an Org-Wide Email

What’s new:
Admins can now set report and dashboard subscription emails to be sent from a designated organization-wide address, instead of the user who created the subscription.

Why it helps:
This removes confusion for recipients and protects admins from unnecessary reply emails. It also ensures consistency in communication, adds professionalism, and helps teams manage reporting queries more effectively.

3. Dynamic Related Lists Now Available in Mobile (Beta)

What’s new:
Salesforce has extended Dynamic Related Lists to the mobile app (in beta), allowing users to view filtered related records on their phone with the same flexibility they enjoy on desktop.

Why it helps:
This delivers a more consistent user experience across devices. Mobile users—especially field reps and service agents—can now access only the relevant related data they need, saving time and improving accuracy.

4. Easily View and Remove Relationships When Deleting Custom Objects

What’s new:
Salesforce now provides a detailed view of all relationships linked to a custom object, including object names, field API names, and clickable links, before allowing deletion.

Why it helps:
This helps admins identify and remove dependencies quickly without manual guesswork. It streamlines cleanup tasks, reduces the risk of broken configurations, and speeds up org maintenance efforts.

5. Mass Update Object Permissions Across Permission Sets and Profiles

What’s new:
Admins can now update object-level permissions for all custom profiles and permission sets in a single view from the Object Manager, eliminating the need to open each one individually.

Why it helps:
This is a major time-saver for orgs with complex security models. It reduces the chance of oversight, helps maintain consistency across users, and simplifies large-scale permission updates.

6. Edit Permissions Directly in Permission Set Summary View

What’s new:
Salesforce now allows direct editing of user, object, field, and custom permissions from the permission set summary screen. Previously, this page only allowed a limited view without edit options.

Why it helps:
This update streamlines the entire permission management process by removing unnecessary navigation. Admins can make multiple changes faster and with more confidence, improving security and operational agility.

7. Revamped List View Dropdown with Search and LWC

What’s new:
The list view dropdown menu has been rebuilt using Lightning Web Components. It now includes search functionality, shows recently accessed views, and supports scrolling through up to 100 list views.

Why it helps:
Admins and power users can find and switch between list views easily. It improves usability for managing multiple record types or frequently switching views during daily tasks.

8. User Access Summary: Manage Permission Sets, Groups, and Queues in One View

What’s new:
Salesforce has enhanced the User Access Summary page to allow admins to view, add, or remove a user from permission sets, permission set groups, and queues—all from one consolidated interface.

Why it helps:
This significantly reduces the time needed to review and update user access. It centralizes visibility and control, improving user provisioning and helping teams stay compliant with access policies.

Top 8 Salesforce Summer ’25 Release Updates for Developers

1. Run LWC Locally—One Component at a Time

What’s New:
A new CLI command, sf lightning dev component (Beta) lets you run a single Lightning Web Component in isolation, without spinning up an entire Lightning app.

Why It Helps:
This speeds up the development lifecycle by reducing load times and isolating issues faster. Perfect for debugging small changes without the overhead of reloading the full application context.

2. TypeScript Comes to Lightning Base Components

What’s New:
Salesforce has released TypeScript type definitions for all Lightning Base Components, making them easier to use in modern JavaScript and TypeScript environments.

Why It Helps:
It improves developer productivity with better IntelliSense, autocompletion, and compile-time error checking—especially helpful in large teams or complex front-end projects using strict typing.

3. Meet the SLDS Linter (Beta) + Cosmos Readiness

What’s New:
A new linter tool that detects and optionally auto-fixes compatibility issues between your current SLDS implementation and the upcoming SLDS 2 (Cosmos) design system.

Why It Helps:
This reduces UI regression risk by highlighting what needs to change. Prepares your components ahead of time, saving costly design rework after upgrades.

4. Smarter Formula Evaluation in Apex

What’s New:
The FormulaBuilder class now supports the familiar {!} merge field syntax in Apex, enabling cleaner, more readable formulas that mimic formula field behavior.

Why It Helps:
It makes writing dynamic Apex logic simpler and less error-prone. Reduces the need for complex string concatenation or heavy SOQL use for simple value substitutions.

5. ApexGuru Gets Sharper at Code Reviews

What’s New:
ApexGuru now includes additional static analysis rules to detect inefficient Apex patterns like unnecessary queries or poor exception handling, with contextual optimization tips.

Why It Helps:
With this, developers can now get instant, intelligent feedback without waiting for code reviews. Prevents performance pitfalls early, especially valuable in fast-paced teams or high-scale orgs.

6. Outbound Message Timeout Cut to 20 Seconds

What’s New:
Salesforce has reduced the maximum timeout for outbound messages from 60 seconds to 20 seconds to improve responsiveness across integrations.

Why It Helps:
While this change improves platform performance, it also means slow legacy endpoints may fail silently, requiring a review of all integrated systems for compliance.

7. Detect Disconnects in Streaming API

What’s New:
Clients using Streaming API can now listen for the new /meta/disconnect event to reliably detect when a connection has been lost.

Why It Helps:
This improves the stability of real-time features like dashboards or notifications by allowing clients to quickly respond to dropped connections without relying on timers or guesswork.

8. Custom UIs for Agentforce Inputs & Outputs

What’s New:
Two new Lightning Web Component targets—lightning__AgentforceInput and lightning__AgentforceOutput—allow you to create tailored input and output experiences for AI interactions in Agentforce.

Why It Helps:
This gives you full control over how users provide context to AI and how they view AI-suggested outputs, enabling richer, more useful experiences across workflows.

The Bottom Line

Change isn’t a disruption—it’s a design principle.

Salesforce has long understood this, delivering innovation at the pace modern businesses demand through its seasonal releases.

Technology, much like a constantly flowing river, evolves rapidly; stagnation can lead to missed opportunities and inefficiencies. That’s why staying updated is essential for success. Regularly checking your sandbox instance for new updates ensures that you’re always ahead of the curve and able to leverage the latest features for your organization. 

So, keep exploring, stay adaptable, and get in the sandbox to experiment and optimize!