The Importance of Integrating Business Data With Online Communities

During our virtual summit, Community (re)Focus, we recorded three different aspects of integrating business data with online communities. Let’s deep-dive into each scenario and understand the relevance of each answer from the summit polls.

Scenario 1:

Around 2% of respondents voted that it is not at all important to integrate business data with online communities.

This small number is not surprising at all. Integrating business data with online communities can bring forth many new opportunities for businesses to scale and engage better. But again, this largely depends on your business needs and the size of your organization.

Business data is an invaluable asset. A comprehensive analysis of the data collected can help brands make intelligent business decisions and improve ROI. Data integration helps customers get a clearer picture of the products/services being offered by the brands and their utility.

Therefore, we firmly believe that integrating business data with online communities provides businesses with a competitive advantage. It empowers them to better understand the needs of their customers and devise strategies that resonate with the needs of the audiences.

Scenario 2:

Around 2% of respondents voted that it is slightly important to integrate business data with online communities.

A business involves a wide variety of functions and processes on a daily basis. The data is procured from different channels which might become difficult to manage without a proper tool.

This is where integrating business data with online communities becomes a necessity. By combining the two processes, community managers can get a detailed view of the opinions, discussions, ideas, and issues that are being faced by community members.

Community integration enables businesses to automate processes and improve efficiency. This facilitates a smooth customer experience all the while increasing CSAT and engagement.

Scenario 3:

Around 28% of respondents voted that integrating business data into online communities is important.

Business data provides meaningful insights to users and community managers alike. Integrating this data into online communities enables the support teams to analyze customer journeys and provide their input as well. It is indeed a goldmine of information that can be used to the advantage of a business.

Business data is a great tool for monitoring audiences closely and identifying their expectations from a product or service. This is only possible if the community backs a strong engagement strategy.

With a comprehensive system that aligns business data with online communities, it becomes easier for businesses to track engagement metrics and identify areas that need attention. Data integration helps funnel consumer preferences, track interests, and build customer intimacy leading to a high conversion rate.

Scenario 4:

Around 29% of respondents voted that integrating business data into online communities is highly important.

You might have a lot of tools or tech systems for streamlining business processes. But what is the advantage if these systems cannot communicate with each other and present meaningful results?

That is why integrating data into your community enables systems to communicate with each other and present data that is clearer and helpful. Data integration allows brands to get a 360-degree view of their customers.

It becomes much easier for the support staff to identify issues that cannot be resolved by the users on their own and, thus, render assistance as and when needed. This promotes customer loyalty and increases the chances of repeat business. Therefore, to experience a high conversion rate via online communities, it is highly important to integrate business data with online communities.

Our virtual summit, Community (re)Focus, 2020 gave us an opportunity to associate with industry experts who talked about all things community. If you are looking to build exceptional community experiences for your users, integrate your business data with your community, and see the game change.

Need assistance on integrating business data with your community? Know more.