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      Top 4 Reasons for Sales Professionals to Attend Dreamforce 2018

      Aug 17, 2018

      4 minute read

      You know the feeling. Hours of sitting in a cramped seat leaves you feeling tired, lousy, and stiff. Air travel can be tough on the body. Unsurprisingly, heading to a crowded city center soon after getting out of the airport is usually the last thing on most passengers’ minds… unless they are going to Dreamforce.

      Dreamforce is the world’s largest (and probably the most extravagant) technology conference. More than 180,000 people are expected to turn up at Moscone Center between 25 September through 28 September. The attendees will include elite programmers, bigshot executives, high-flying CEOs, and thousands of salespeople like you. A chance to interact with them is the first reason to attend Dreamforce ‘18.

      Four reasons sales people should go to Dreamforce 2018. Four reasons sales people should go to Dreamforce 2018.

      1. Discover How Your Peers Are Using Salesforce

      Benefit from the experiences of your peers in real estate, robotics, IT, healthcare, and other industries. Listen to them telling their success stories. Hear about the latest trends and make valuable connections. After four days, your mind will be bursting with ideas. Note them down and share them with your workmates so each one of you can work better for the organization that probably paid for your participation.

      Although essential, peer-to-peer conversations are rarely the only objective of the participants. Dreamforce means business. You can come home with some really sweet deals if you attend.

      2. Meet New Clients Before Your Competitors Can

      Many of your customers and prospects are going to be at Dreamforce ‘18. You might choose to sit at home, but your competitors will not. They will go, attract your highest-value prospects, and return home with connections and deals that could have been yours.

      Dreamforce is an opportunity to build deeper relationships with your customers and prospects and make them feel valued. Your sales productivity can grow as much as 38 percent. Do not let this growth opportunity slip through your hands.

      Talking of productivity, you can encounter several technologies to boost your team’s sales productivity.

      3. Stumble upon New Ideas to Optimize Your Processes

      Dreamforce is the time of the year when the future of Salesforce is unveiled. Between the hundreds of exhibitors showcasing novel technologies, you can be confident of running into at least one that will help you optimize processes, boost sales, and close more deals.

      4. Grow Professionally with the Sessions for Salespeople

      Dreamforce ‘18 offers more than 100 sessions for people in sales roles; each packed with ideas, exuding with inspiration, and promising to be more fun than Disneyland.

      Because it takes superhuman strength and a time machine to attend them all, we decided to put together a list of what we think are the absolutely essential sessions. Put them in your Agenda Builder if you find the suggestions useful.

      a. $100M from Outbound in the GDPR Era

      Vaughn Aust and Mark Kosoglow grew their pipeline from nil to $100 million. But they pulled this feat off in an era when you could bombard prospects with a hundred emails a day without any fear of legal percussions. With the GDPR now firmly in place, will Vaughn and Mark’s techniques work? Attend the session to find out.

      b. Marketing Cloud at Scale: How Abbott Is Empowering Regional Teams, Globally

      When it comes to optimation, big time optimization, few companies are in the league of Bluewolf. (We plan to join the ranks in the next few years.) So when the Bluewolf CEO speaks, everyone listens. At Dreamforce ‘18, Ryan McCambridge will share how Abbott maximizes the value of a single, unified Marketing Cloud instance to empower its sales and create superior customer experiences. Click here to reserve your space.

      c. Salesforce Analytics Keynote: AI + Analytics for Every Business Process

      “What shall be done to increase sales? Let’s have a look at what worked in the past and assemble a strategy.” Until now, past has been our only guide but AI is poised to shatter the monopoly. Join six speakers—three of whom are from Salesforce—as they reveal how some of the largest companies in the world are “using AI augmented analytics to drive informed actions and increased productivity across any business function and every user.”

      d. The Evolving Attention Span: Tips for Making Your Content Binge-Worthy

      We keep on hearing that our attention spans have been reduced to a few milliseconds. Some would even argue that a goldfish can focus longer than humans. Nadjya Ghausi and Carmen Simon want to shatter this myth. If people can binge-watch entire TV series in 2018, they should have no problem consuming your content. Something is stopping them. Perhaps, a lack of engagement? Nadjya and Carmen will spill the secrets to making campaigns engaging. Reserve your space to capture them.

      e. Self-Correct Before You Self-Destruct: Secrets of the World’s Best Sales Coaches

      A subscription to Sales Cloud does guarantee success. You need more. Collect the ingredients of success as Rob Jeppsen shares them in his session. Book a space before the house is full.

      One of the central tenets of Dreamforce is the freedom to blaze your own trail. You can choose the sessions that match your unique needs. Our recommendations will prevent analysis paralysis and get you started.

      If you need more assistance in choosing which sessions to attend, write to us on Twitter, LinkedIn, or at info@grazitti.com. We have been attending Dreamforce for several years and will be glad to help.

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