If you have been doing marketing research for some time then you may be well familiar with the power that video holds as a marketing tool. As per Wyzowl, 87% of businesses started using videos for marketing in 2019. This is a sharp rise from 2017 when the percentage of businesses using video marketing was 63%. Marketers have been using them in various forms- on Youtube, landing pages, recorded webinars, and more.
If you too have incorporated videos in your marketing funnel, the good news is that 68% of respondents in the Wyzowl survey stated that they would rather prefer watching a video to understand a company’s services and products. For those who are missing out on it should quickly get on the bandwagon. Videos are more interactive and vivid ways of messaging and that is exactly what customers are looking for.
Videos can help your marketing tactics in multiple ways. We have listed below some of its benefits:
1. Videos can help improve traffic and SEO.
2. Videos are more attractive and entertaining.
3. Videos are more engaging and can make users stay longer.
4. Videos are shared more across social media channels as compared to text.
5. Videos can help in generating more conversions.
Videos can be used in various phases of marketing. From creating awareness to acquiring leads and even for closing them, videos can come in handy for marketers.
If you are looking forward to implementing videos in your marketing strategy, here are the four latest trends in video marketing that you should follow.
Top Trends of 2020 in Video Marketing:
1. Posting Video Ads –
Video ads have taken a lot of space on streaming sites such as Youtube. However, they are not restricted to OTT platforms only. Videos have shown great potential on social media channels too. HubSpot reported that Linkedin has claimed the spot for the most effective channel for video marketing. 87% of video marketers acknowledged it to drive the best results out of video marketing. Video ads are more immersive ways of explaining your products and services to customers and are shareable and mobile-friendly. Hence, the popularity with marketers.
2. Live Videos –
People want to reach out to as large an audience as they can. And live events are no exception to this. Through live streaming, you can include a customer that may be at a faraway location. Both parties only need the right equipment for that, which again is quite affordable now than a decade ago. This alone has done a lot to fuel the trend of live videos. You can use them for seminars, webinars, product launches, interviews and a lot more. Live videos have taken customer engagement to another level. Your audience, who is watching the live video, can also post comments and interact with you in real-time.
3. Shoppable Videos –
This trend has been a follow up from the very successful trend of shoppable images. As with the images, customers will be able to directly buy an item from the link in the video. The hyperlink will take them directly to the product page. This feature is already being used in Instagram and Snapchat stories but is expected to become even more sophisticated in the near future. Product description through videos has already proven to be a trustworthy tool for marketers. They are better at convincing a prospect to buy a product. So by converting them to shoppable assets, marketers can get more out of them.
4. 360-degree Videos –
360-degree videos have become popular due to their novelty. This trend is only expected to surge ahead as the field of AR and VR grows at a momentous pace. These are widely used for promoting travel and other events, but can also be used for explaining your products. 360-degree videos are a bit ambitious but can set you apart from your competition. And the biggest benefit is that a lot of users are very interested in experiencing these videos. Your users will definitely appreciate your effort to engage them through such innovative content. This will rapidly improve your chance of customer acquisition, retention, and loyalty.
A major cause of this explosion in the popularity of videos is that the production of videos has become quite affordable. Whether it is animated videos or real-life videos that you can design, shoot, and edit easily if you have the right resources.
Want to know more about how video marketing can improve your marketing game? Contact Us.