Why is Email Marketing Important for eCommerce?

“Email marketing is the only guaranteed delivery option the Internet has left.”

— Wall Street Journal

Email marketing is crucial for eCommerce.

With an ROI of 4300%, it is touted to be the most effective form of marketing available to grow your eCommerce business.

As an eCommerce marketer, you must already be sending email campaigns to your target audience. However, it is also important to have a solid strategy in place for it to reap benefits.

In this blog post, we talk about why email marketing is absolutely important for your online store and how you can get more ROI from your email campaigns. Let’s get started –

Why is email marketing important for your eCommerce success?

The hardest truth about website traffic is that most visitors will never return to your store unless you do something to keep them coming back.

Thus, it is a good idea to build an email list and send compelling messages to retain the website traffic you worked hard for.

Therefore, if your eCommerce business has not taken the time to invest in email marketing yet, you’re definitely leaving money on the table.

Here are a few reasons why email marketing is a must-have for your online business –

Build ongoing relationships

Search engines and social media platforms are great for your future customers to find you. However, email marketing is the best way to maintain and strengthen your relations with existing customers.

In fact, 59% of shoppers prefer to buy products from brands they know

Email marketing here, plays an important role in encouraging the second purchase of the customer and beyond. It is extremely crucial for businesses to have their customers return as it keeps their average cost of acquiring a customer down.

Drive sales

According to a study from the DMA, for every dollar spent on email marketing, businesses can expect an average return of $32! While the return may vary depending on the email strategy and the business type, email marketing outperforms its alternatives if done right.

Tailored to your target group

When you can accurately segment your audience into lists, you can send personalized messages to each lead that resonates with your reader.

It lets you address people by their name and send relevant emails on specific topics, on the basis of their interest.

According to a report, emails with subject lines including the recipient’s name are 26% more likely to be opened which proves how beneficial the tactic is.

Action-oriented

Did you ever realise that everybody is expected to do something with an email—reply, click-through, forward, sign-up, or even buy straightaway?

An email is transactional in nature and an eCommerce business can leverage it to drive traffic to its website and eventually boost sales.

Key takeaway

Email marketing is a low-risk and highly-profitable channel to explore when you are starting to market your business. Build an email list, set up your marketing campaigns right away, and repeat until you have a strategy in place.

Want to Build an Email Marketing Strategy For Your eCommerce Store?