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Crafting a Successful B2B Marketing Automation Strategy by Swati Saini | Marketing Automation Table of Contents Introduction Understanding the B2B and B2C Difference Elements of a Successful B2B Marketing Automation Strategy Top B2B[…]
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Shopify and Shopify Plus: A Comparative Analysis by Kritika Saini | E-Commerce, Shopify Shopify is a comprehensively built eCommerce platform that has helped merchants generate a combined total of USD 1 trillion in revenue[i]. Designed[…]
Meet Agentforce 2.0: The Digital Platform for Building an Agile, AI-Powered Workforce by Kajal Chib | Agentforce, Salesforce AI, AI everywhere - but what can it really do for you? Well, those who’ve figured it out are already winning the game. Let’s talk about agents[…]
How to Manage Closed-Lost Leads in Salesforce that Come Back Again? by Aastha Thakur | Salesforce For every salesperson, converting leads into customers is the ultimate objective. Yet, not every opportunity ends with a win. Leads often[…]
Transforming Healthcare with AI: Emerging Trends and Predictions for 2025 by Hemant Kapoor | Analytics There’s a common thread that binds every industry today: the exponential growth of data. That’s where data analytics stands as a critical[…]
The Next Wave of Analytics: Emerging Analytics Trends for 2025 and Beyond by Hemant Kapoor | Analytics When McDonald’s faced market headwinds and an increasing shift in consumer preferences, they tried to get ahead by upgrading their outlets to be[…]
Mastering the Use of the Data Layer in Google Tag Manager and Google Analytics 4 by Pooja Sharma | Digital Marketing & Analytics Being able to track user interactions across your website with precision, and gaining insights that fuel smarter decisions—all without complex[…]
Salesforce Data Cloud One: The Future of Code-Free Data Management by Kajal Chib | Salesforce, Salesforce Data Cloud In data we trust! However, as businesses expand, they often find themselves managing multiple systems, each housing fragmented customer data. This[…]