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      Marketing Automation

      4 Reasons Why Dynamic Content is a Must-Have in Your Marketing Toolkit

      Aug 07, 2020

      3 minute read

      With the human attention span dipping to 8 seconds, the average page visits last for less than a minute and often users leave a web page in just 10-20 seconds!

      Sounds rough, doesn’t it?

      There are, however, ways with which you can grab the attention of your customers and that is with personalization and what drives personalization is ‘dynamic content’. You can learn more about what it is and how to start with it in our previous blog post.

      In this blog post, you’ll learn more about why dynamic content is essential for your marketing efforts. Let’s dive in!

      Why is dynamic content important?

      Think about when you visit your Amazon homepage, nothing there is generic. They greet you by name, show you a list of cool stuff that you might like. They are usually spot on! That’s why Amazon doesn’t just have users, they have raving fans.

      Well, your customers could feel the same way with personalized content. A study reveals that 91% of consumers are more likely to shop with brands that provide them offers and recommendations that are relevant to their interests.

      Dynamic content is aimed to fuel personalized messaging and improve user experience (UX) with relevance. In fact, dynamic content is a popular UX trend. And that’s the power that dynamic content can bring to your marketing efforts. It taps into the potential of your users’ data to keep them engaged and wanting more.

      How would dynamic content help your marketing strategy?


      79% of consumers say they are only likely to engage with an offer if it has been personalized to the previous interactions they had with the brand. Anything which isn’t aligned to customer preferences and handpicked just for them, won’t make the cut. That’s why dynamic content is important to your marketing strategy as it:

      1. Brings relevance and boosts engagement: 74% of marketers agree that targeted messages and email personalization improves customer engagement rates. Data collected from your visitor behavior, geo-location, or past interactions comes in handy when creating relevant content. When users see relevant information and offers, your bounce rates decrease and conversions increase.

      2. Enables better targeting: Dynamic content is laser-focused and helps you target each visitor with the perfect piece of content. You can segment and target based on the unique attributes of a visitor to share the right piece of content that aligns with their needs and interests.

      3. Improves lead conversions: Dynamic content can help marketers align their content with where the prospects are in the buying cycle. If prospects have just entered the sales funnel, using dynamic content in a welcome email series is a great place to start to ensure that they’re seeing the right educational/informative content. This would help move them along the buying cycle.

      4. Enhances personalization: Your visitors need to feel special whenever they open your email or your website. Dynamic content, when placed right, creates a better, customized experience for the user leaving them with a hint of exclusivity. For instance, Spotify uses its customer data and unique capabilities to offer personal music recommendations.

      It’s time to step away from generic content and focus on dynamic content. Be it emails, pop-ups, landing pages, or websites, everything should resonate with your audience giving them an impeccable experience and leaving them awe-struck.

      Do you wish to ace your marketing efforts with dynamic content? Talk to us!

      Our marketing automation team can help fuel your journey and create engaging dynamic content. Feel free to drop a line at [email protected], and we’ll take it from there.

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