Satisfied customers are the backbone of every organization.
With their impactful word-of-mouth, you can enhance your brand credibility and strengthen your customer base. But in this highly competitive era, every customer expects personalized services.
In fact, a study[i] finds out that 78% of customers have wimped out from the purchasing journey due to a poor customer experience.
From the findings, it is quite evident that providing a personalized customer experience can work wonders for your business and impact your bottom line positively.
If you use Salesforce as your CRM, you are already ahead of your competitors to deliver excellent customer service, drive higher ROI, and overcome complex business challenges.
Investing in Salesforce empowers your business to climb higher in all verticals. However, to get the most out of your investment, it is crucial to ensure that you are leading in the right direction. And for that, choosing the right Salesforce implementation partner is a must.
In this blog post, we’ll decode how implementing Salesforce can help you in improving customer experience, get access to accurate data, and witness better ROI and why choosing the right implementation partner for Salesforce is crucial.
How Implementing Salesforce Can Strengthen Your Business Performance?
Successful Salesforce implementation can scale up your business at many levels. This is evident from the fact that Salesforce has cracked over A$1.02 billion[ii] in revenue in 2022 in Australia and New Zealand alone.
Here are 4 topmost reasons that pave your path towards success after Salesforce implementation. Let’s find out:
1. Get Access to Accurate Information
Data plays an integral role in every organization. So, it is vital to secure it and drive actionable insights from it. Salesforce offers a 360-degree view of customer data across various touchpoints. This unifies all the information in a single place, enabling you to gather better customer insights. This enables you to understand your customers’ preferences hassle-free.
2. Better Sales Forecasting
Salesforce allows you to understand past data and existing trends for better sales predictions. This enables the sales teams to draw insights about generating higher ROI. Salesforce offers the Sales Cloud solution that enables you to accurately forecast revenue by:
- Offering you the complete visibility of your sales funnel
- Monitoring the customer journey of a specific or potential customer
- Keeping track of activities and interactions of your potential customers
3. Enhanced Customer Experience
Customers are the lifeblood of every organization. So, it is crucial to provide them with exceptional customer experience. And being a robust CRM, Salesforce provides immense features that help you track customer journeys efficiently and deliver superior customer experience at every touchpoint. With Salesforce, you can reap the benefit of its solution, Salesforce Genie, a real-time customer data platform, that helps you to:
- Harmonize data in real-time to meet your customers at specific stages
- Integrate data from every step of the customer journey into a unified profile
- Create a better personalized experience
With Salesforce in your corner, you can segment, lead score, and nurture your prospects that help you foster better relationships with your customers.
4. Better Decision-making
Informed decision-making not only enhances productivity but also helps businesses grow. That’s why Salesforce offers Einstein Analytics that enable you to process data faster, identify complex data patterns, and give context to data with its analytics apps for sales, IT, and service teams. It also helps you to:
- Access data management tools that connect and clean all kinds of data
- Get predictive analytics about the customer behavior
- Get statistical analysis of a dataset
The Importance of Choosing the Right Partner for Salesforce Implementation
If you’ve made it till here, you have either purchased Salesforce CRM or are planning to purchase it. But what would be your next step? Will you self-implement it? Or would you hire a Salesforce implementation partner?
Let’s cut to the chase! Adopting Salesforce CRM is easy but the real battle begins after implementing it. You might be technically sound but it is time-consuming and takes a lot of effort to get hands-on with it entirely. And that’s why choosing the right Salesforce implementation partner is a foremost priority as they will help:
- Seamlessly implement Salesforce
- Map out your implementation strategy beforehand
- Train users and update them about CRM system upgradation
- Figure out the best Salesforce features for your business
Salesforce is a powerful platform that offers a variety of features to get the business going. When implemented properly, it can help you accelerate your business growth, expand your reach in numerous demographics, increase your customer base, and provide many more benefits that can make your business go a class apart. Choose the right implementation partner for Salesforce implementation and you are all set to grow your business.
Want to Eliminate the Salesforce Implementation Challenges? Let’s Talk!
Our Salesforce wizards will be happy to ease your Salesforce implementation efforts. For more questions, just drop us a line at [email protected] and we’ll take it from there!
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