With over 1.75 million active merchants, Shopify is a key player in shaping the eCommerce segment[i].
However, to make the most of this platform for your business, it’s crucial to keep up with its latest trends and developments.
As we enter 2023, we have curated this blog post covering 5 top Shopify trends that our experts see emerging.
Top Shopify Trends to Follow in 2023
1. Live Streaming and Live Selling
Also called live commerce, this is a trend that enables brands to deliver real-time video content. These videos create a sense of urgency and FOMO in audiences that help boost conversions and sales.
Shopify’s native Live Shopping & Video Streams app facilitates live commerce by helping vendors attract new prospects, interact with users in real-time, and sell using videos. It also supports simultaneous multi-streaming of live shopping shows on platforms like Facebook, Twitch, and YouTube.
2. Social Commerce
Given the contribution of sites like Instagram, Facebook, and Twitter in marketing and selling, much of eCommerce is switching to social media. In fact, according to reports, social commerce sales are predicted to triple to $1.2 trillion by 2025[ii].
Shopify Plus offers social media integrations to allow merchants to connect with customers via social channels. These integrations not only help boost brand outreach but also increase page rankings on search engine results.
Cryptocurrency is a hot topic and a rising digital payment method in the eCommerce space. According to a Deloitte survey, 75% of retailers plan to accept crypto payments in the next two years[iii].
Shopify was among the first eCommerce platforms to open its gate to cryptocurrency. It had the option for merchants to accept crypto payments since 2013. Recently, Shopify partnered with Crypto.com and Strike to further boost its crypto payments segment. Merchants can now accept over 20 cryptocurrencies, including Bitcoin, Ethereum, and Dogecoin on Shopify.
4. Non-Fungible Tokens (NFTs)
Besides Cryptocurrency, NFTs (Non-fungible Tokens) are another popular tech advancement that has taken the internet by storm. NFTs are blockchain-based cryptographic assets that represent digital artwork, real estate, and other collectibles.
Shopify has embraced NFTs by introducing a new feature to launch NFT-gated storefronts. This will help merchants build exclusive storefronts that only those holding a specific NFT can access. As a result, merchants will be able to build stronger communities around their brand with an extremely loyal customer base.
5. Voice Search
Reports say that 71% of customers prefer voice searches over typing their queries[iv]. So, online retailers are leveraging this trend by creating voice-enabled shopping experiences.
The Phebi app by Shopify simplifies voice-enabled search with ready-to-use advanced features. It enables customers to instantly search a website and make purchases via voice command. Hence, it improves the store’s accessibility and enhances sales potential.
The Final Note
Shopify platform keeps on evolving to enhance eCommerce experiences. Therefore, leveraging the above-listed trends in your Shopify store will prepare you for a better and more profitable 2023.
So, which of these trends will you follow first? Let us know your thoughts and comments.
Need Help in Optimizing Your Shopify Store? Talk to Our Experts!
At Grazitti, our Shopify specialists have handled a slew of projects from website customization to migration, maintenance and support to help businesses build a stellar Shopify store. To know more about our services, just drop us a line at [email protected] and we’ll get back to you.
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