A turnkey solution to build robust eCommerce sites with features like ease of use, scalability, safe and secure transactions, and more. And, with over 1.75 million[i] active stores on Shopify, it certainly holds a significant position in the eCommerce industry.
Your eCommerce store might be hosted on some eCommerce platform already. And, if your online store is thriving, you might want to explore the sustainability of your eCommerce platform.
That’s where Shopify for online stores comes into the picture.
In 2022, the number of Shopify stores grew by 200%[ii], bringing it to a whopping 2.5 million active users. And, this trend is expected to continue in 2023 as well.
Let’s embark on this trip to understand why Shopify is still relevant in 2023!
Better SEO Ranking
SEO plays a crucial role in how easily users are able to find your store. The higher your website ranks in SERPs, the more traffic you’ll be able to drive to your eCommerce site. This leads to increased conversions and sales.
Keeping this in mind, Shopify offers many built-in SEO features to optimize your online store. With Shopify, you can:
- Optimize Your Shopify Products Pages & Site Structure
- Improve the User Experience
- Rank Higher With Content Marketing
- Build Links to Your Store
- Use the Best Shopify SEO Apps and Tools
Though migrating to Shopify will change the URLs of your products, it is not going to affect your SEO rankings.
If you prepare and migrate your site carefully, it’ll be easier to create page redirects, minimize on-page changes, monitor duplicate content, and keep your page performance intact.
In fact, migration may actually contribute to better SEO rankings as it provides an opportunity to use high-performing keywords, shorter URL strings, etc.
Supports Multiple Payment Methods
The first thing that a customer notices while shopping online is the number of payment options an eCommerce store offers. Thus, it’s important to provide your customers with all the available payment options other than cash on delivery.
However, setting up various payment gateways manually can be a tedious process.
This is why Shopify lets you set up multiple payment gateways in a few simple steps. It also offers three gateway options to choose from based on your specific business needs – major, international, and additional payment gateways by the country.
Moreover, with a user-friendly dashboard, you get a holistic view of all the payments, which makes it easier for you to manage everything seamlessly.
Host of Themes for Design and Development
Shopify offers a variety of free and premium themes designed by world-class designers. Choose a theme that meets your brand’s needs and build a responsive and attractive eCommerce store in a few clicks.
It has 11 free and 105 paid themes and templates to choose from. These templates and themes can be easily customized with little to no coding.
Secure Hosting and Securer Transactions
Shopify is a hosted solution that runs on its own servers and does not require users to buy web hosting or install software to use it. It comes with a free 256-bit SSL certificate. This means that all the pages, content, card details, and transactions are safe and secured by the same level of security used by banks.
Moreover, Shopify stores follow industry standards to deliver a secure customer experience. For example, Payment Card Industry Security Standard that organizations are required to follow while handling credit card and debit card transactions.
Shopify meets all the six categories of the PCI standards and is certified Level 1 Payment Card Industry Data Security Standard (PCI DSS) compliant.
Ease of Scalability
Handling high volumes of data and sales is one of the major challenges faced by eCommerce stores.
Thus, it’s crucial to choose a scalable and robust infrastructure that can help you serve more customers, and handle complex operations and integrations.
Shopify servers are designed to handle thousands of transactions per minute. You can rest assured that increased traffic and transactions will not affect your store’s performance. Plus, Shopify offers 3,200+ extensions to deliver what your customers expect in terms of performance, features, and usability. Simply put, Shopify scales with your business as you grow and increase your customer base.
Customize Your Store From Scratch
Customization is the key to creating engaging and profitable user experiences on your eCommerce store.
Customizing your store gives you an edge over your competitor as it allows you to personalize the user experience and influence consumer behavior.
And, Shopify’s built-in, easy-to-use theme editor lets you customize your store’s color, fonts, and section placements. From customizing the visual representation of your store to significantly improving its performance, Shopify allows you to customize almost everything from scratch.
24/7 Customer Support
Shopify offers comprehensive support to its customers. Their help material is available in over 20 languages.
Besides, you can get in touch with their customer support executives who are available 24X7. You can contact them via email, phone, or webchat. Additionally, there are a number of community forums of Shopify experts where they engage in meaningful conversations, provide relevant solutions, and help eCommerce professionals around the world.
Easy to Use
With Shopify, you can launch an online store in a few hours. It does not require any technical expertise or development costs at your end.
It offers a clean and user-friendly drag-and-drop interface that makes it easier to get your website up and running in no time. Moreover, Shopify hosting is faster and more secure as compared to other platforms and thus, can easily accommodate spikes in traffic. So you can focus on selling instead of worrying about technical issues.
No Hidden Costs
Shopify Basic is available for $29/month which is an excellent option for enterprises with a tight budget or businesses that are not looking for a long-term commitment.
Shopify offers you open and completely transparent pricing plans. Thus, you can rest assured that there are no setup fees and hidden costs when you develop or migrate your eCommerce store to Shopify.
Apart from all the listed benefits, moving to Shopify is a great way to introduce robust features and usability to your customers. It indicates that you are putting efforts into improving and growing your online store, consistently.
Moreover, Shopify rolls out new features and services at regular intervals to make the life of entrepreneurs easier.
Thus, Shopify eCommerce is an ideal solution if you are looking for an easy and quick way to set up a professional online store.
Do You Want to Migrate Your eCommerce Store to Shopify?Talk to Us!
[i] Shopify Statistics 2023 – TrueList
[ii] Number of Shopify stores grew 200%
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