6. Measuring Email Marketing Success Through Tracking and Reporting: Once you’ve crafted an outstanding email campaign, make sure you track and evaluate its impact. Most marketing automation platforms have built-in tracking features like open and click-through rates, bounced messages, unsubscribed messages, etc. The reporting metrics to keep in mind are Click-through Rates (CTR), bounces, email clients and devices, and engagement statistics (read, unread, skimmed percentages, and forward and print count).
Your customers are smarter and more informed than ever. Why not send them the top-notch email campaigns that they expect and deserve? Why not exhibit that the best breed of marketing is here and now? Why not make the most of your preferred marketing automation platform? Now go ahead and send smooth emails like cream cheese on a bagel – The Pardot Way!