A Deep Dive into BrazeAI: How AI Is Transforming Modern Marketing

What is BrazeAI?

BrazeAI^™ is an AI-powered suite built into the Braze customer engagement platform. It is a trusted AI advisor that helps marketers deliver more relevant, timely, and personalized experiences to customers. Its capabilities boost marketing creativity while automating repetitive tasks to enable rapid experimentation and optimization. 

BrazeAI Features For AI-Powered Marketing and Customer Engagement

BrazeAI offers a slew of AI features that enable marketers to orchestrate personalized experiences across channels that resonate with their audience. Let’s look at the core features.

Gen AI Content Creation

BrazeAI™ uses generative AI to quickly generate authentic, on-brand copy and creative content for emails, push notifications, and in-app messages. Its key capabilities include:

AI Copywriting Assistant: Embedded within the drag-and-drop editor interface, this feature enables users to generate multi-language copy across channels using plain text prompts. 

AI Content QA Tool: It uses ChatGPT-4 to review message copy for spelling and grammar issues and evaluate tone. It flags potentially offensive or inappropriate language and saves time on manual content reviews.

DALL-E Image Generator: It enables custom image generation based on natural language prompts directly in the Braze media library. This helps with rapid production for messages and campaigns. 

Personalization at Scale 

BrazeAI™ makes hyper-personalization easily accessible by enabling marketers to tailor content and customer journeys as per individual preferences, behaviors, and attributes. 

AI Item Recommendations: This capability helps marketers create recommendation models that offer frequent item updates based on a customer’s interest. It integrates seamlessly into campaigns for any channel. 

Intelligent Suite: It involves Intelligent Timing, Intelligent Channel, and Intelligent Selection to target the right content at the right time and on the right channel. This helps maximize engagement across the customer journey using AI. 

Predictive Intelligence

BrazeAI’s Predictive Intelligence enables marketers to move from reactive to proactive engagement. It anticipates customer behavior using historical data and trends to offer a forward-looking approach to marketing. 

Predictive Suite: This feature enables marketers to predict the likelihood of customers performing any event. Based on it, they can segment and target customers for improved conversion and reduced churn. 

Conversion Correlation Table: This statistical analysis tool offers crucial insights into customer behavior associated with conversion. It helps understand attributes correlated to ‘likelihood to convert’ to inform a better targeting strategy. 

Personalized Paths

This feature in Braze Canvas enables sophisticated personalization by sharing the most relevant message with the customer. It automates the message variant each customer is likely to prefer at any step in their journey. 

A/B Testing: It lets you test two or more variations of a message, channel, or flow within a customer journey to see which performs better. The winning version can be rolled out to more users.

Journey Optimization: It dynamically adjusts the customer journey based on real-time user behavior and preferences. By learning which channels, content, and timing work best for each user, it ensures more relevant experiences that drive higher engagement.

Project Catalyst

Project Catalyst is an AI agent that integrates with Campaigns and Canvas to craft personalized, engaging experiences for customers. It lets marketers define broad parameters such as the target audience, campaign objectives, journey structure, content themes, and available incentives. 

The AI then generates numerous variations of each element, including subject lines, message tone, offer types, timing, and channel combinations. The components are intelligently assembled to deliver a uniquely tailored experience for every individual user.

Braze AI Assistants

Braze AI Assistants are built to help marketers create high-performing, personalized content faster and more efficiently, using AI-powered recommendations and support.

Liquid Assistant: It simplifies the process of adding dynamic personalization to your campaigns using the Liquid templating language. This lets you write, correct, and optimize Liquid code efficiently to save time during content creation.

Message Template Assistant: It uses AI to instantly generate on-brand message templates, giving marketers a fast, creative starting point. From simple text prompts, it can produce key elements like logos, content blocks, and message bodies to accelerate campaign launch.

Enhanced Analytics 

BrazeAI’s Enhanced Analytics offers a clearer view of what’s driving results across your customer journeys. With built-in attribution capabilities, marketers can identify which channels, messages, and touchpoints are contributing most to their outcomes. 

It also offers real-time reporting that enables teams to track performance as it unfolds. This makes it easier to spot opportunities, address issues quickly, and continuously optimize campaign strategies.

Fuel Marketing Efficiency and Creativity With BrazeAI

As customer expectations evolve, the right AI tools become essential for creating meaningful engagement. BrazeAI™ equips marketing teams with capabilities, such as simplifying complex personalization, enhancing creative content development, and delivering tailored recommendations that speak to individuals.

This lowers the barriers to entry for creativity and personalization to sway your customers. By leveraging BrazeAI, marketers turn everyday interactions into valuable touchpoints that boost brand loyalty and ROI.

Looking To Transform Your Customer Engagement Strategy With BrazeAI? Let Us Help! 

Statistical Reference:

[i] Epsilon – The State of AI in Marketing