Email marketing is one of the game-changing concepts in the world of online marketing. If you are not well-versed with email marketing, you are not a serious marketer.
Although it has been in existence for a long time, email marketing has gone through a paradigm shift in the past decade.
It is no longer about sending simple emails to your customers to inform them about your products and services, it now aims at delivering an experience to the end user.
But what if you could automate your emails and see every email sell itself. Sounds interesting, right?
Automated email marketing allows you to send out emails to your prospects and customers based on a schedule or specific triggers.
Sounds easy? Yes, it is when you get the basics right. Learning and testing are two classic ways of improving the quality of your email campaigns.
Believe it or not, but you can also manage your customer’s life cycle effectively by automating your organization’s email marketing process
How to start?
You have to start at the very bottom. In order to make your business a success, you must learn to manage the customer lifecycle from the discovery stage to the advocacy stage.
Additionally, you must have a clear understanding of the six different stages of a customer’s lifecycle. Let’s take a look at them:
According to Emarsys, 2018, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention.
Once you have learned how to deal with customers during different stages of their lifecycle, you can start sending new and improved emails with some interesting ideas.
Did you know that for every $1 spent on email marketing, you can expect an average return of $32?
Email automation is the king of customer lifecycle management. Emails can optimize the interactions with your customers during the different stages of the customer lifecycle and help you establish strong relationships.
Curious about finding out how email marketing automation can help you in improving the bottom line of your organization?
Find out ways to deal with customers in the aforementioned six stages of the customer lifecycle and how you can implement new technology and connectors to optimize this process, in our comprehensive eBook.
Like what you read? Want to move in the right direction and take charge of your email campaigns? Contact us.