While product quality is important for the future success of your business, it isn’t enough to survive – let alone thrive in this digital-first world.
In this day and age, it’s much more important to deliver a valuable overall experience to your customers.
They expect a smooth and comfortable experience while shopping online. They don’t want to wait seconds until your website or mobile app loads completely and they can see the items clearly.
Thus, you can no longer get away with long gloomy apps.
Offline availability and user accessibility are some of the features customers demand from their online shopping experience.
This is why Progressive Web Apps (PWAs) are stealing all the limelight.
Apart from native apps and web browsers, Progressive Web Apps or PWAs have hit the spotlight for their responsive design and engaging user experience.
Adopting this technological trend, Magento is now becoming a PWA platform. The Magento PWA Studio will provide developers with a suite of tools that they can use to develop online stores that have app-like performance.
Let’s understand the benefits of using Magento PWA for your business.
Ready? Let’s dive in!
Benefits of Magento PWA
Some of the benefits offered by Magento PWA are:
Improved SEO Rankings
One of the key benefits of Magento PWA is that it comes equipped with built-in SEO features that help businesses get higher conversion rates. It helps ensure the proper optimization and discoverability of your app. Moreover, with Magento PWA, you are getting a lot more than the traditional SEO offers.
However, here are some of the things you need to ensure to improve the SEO factor of your Magento PWA
- Ensure that the site is secured with HTTPS.
- Make sure that the site is set to be indexable and social with a cache-first networking browser to improve its visibility for Google crawlers.
Enhanced User Experience
Magento PWA brings the best of both worlds: website and native apps. So, it brings together the features of mobile applications and the speed of online browsing.
Magento PWAs enhance the user experience by offering performance features such as:
- Faster loading speed
- Pristine optimization across devices
- Offline capability and support
- Push notifications
- Easy, reliable payment options
eCommerce store owners think building a Magento PWA is expensive. But this couldn’t be further from the truth. Magento PWA is significantly affordable and allows you to grow your business without investing a lot of money.
With Magento PWA, you are building a single application that works perfectly for mobile devices as well as desktop browsing. So you are basically saving a lot of money that you otherwise might have invested in building a website and a mobile app separately.
No Device Restriction
Magento PWA works seamlessly across all devices, platforms, and web browsers. There’s no need to download or install Magento PWA’s apps like traditional applications. They can be added to your mobile home screen or opened directly in a browser.
Simply put, PWAs have set eCommerce businesses free from all device restrictions, enabling them to reach and engage customers across all smart devices.
Offline Mode and Reduced PLT
As per stats by Google, even a second delay in web page loading can drastically lower the conversion rate by up to 20%. This means a slow-loading eCommerce website can adversely affect your business.
A webpage should preferably not take more than two seconds to load completely, anything above that will cost you customers, conversions, and thousands of dollars.
Fortunately, the inherent architecture of the Magento PWA allows you to optimize the page load time for your eCommerce store (PLT).
Besides, PWA also offers secure connections over HTTPS, protects data, reduces network traffic, and can run offline.
Using Magento PWA is an excellent way to ensure your business has a robust storefront that runs as efficiently as possible regardless of the device or platform your customers use to access it.
Magento PWA helps you deliver a seamless user experience while investing in a single codebase.
Do You Wish to Develop a PWA for Your Business? Contact Us!
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